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Diriyah Company Showcases Saudi Heritage in Beijing

Diriyah Company Showcases Saudi Heritage in Beijing
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Diriyah Company Showcases Saudi Heritage in Beijing

Diriyah Company Showcases Saudi Heritage in Beijing

Diriyah Company is presenting Saudi heritage and culture to a global audience at its Visit Saudi pavilion, part of the Saudi Travel Festival held in Tian-Tan Park in Beijing, China.

The festival is part of a worldwide promotional campaign and was inaugurated by Minister of Tourism Ahmed Al-Khateeb on October 17.

In a statement on Saturday, Diriyah Company said the Diriyah pavilion provides visitors with unique interactive experiences, and showcases Saudi hospitality by offering the traditional Saudi coffee and dates.

It also invites visitors to don the Bisht Al-Barqa, one of the most prominent traditional men's costumes in Diriyah and to take a souvenir photograph with a backdrop of Diriyah.

Visitors are able to participate in artistic activities, utilizing clay and exploring the art of Arabic calligraphy against a backdrop that embodies Saudi heritage, and music played on the oud.

The Saudi Travel Festival, which kicked off on October 18 and continues until October 26, aims to increase awareness about Saudi Arabia's tourist and historical destinations, and rich culture. The event will highlight the Kingdom’s cultural diversity and rich history.

The exhibition features engaging activities, including travel packages that allow visitors to explore the Kingdom's most significant historical and tourist attractions, including Diriyah, as well as immerse themselves in enriching experiences in the Kingdom.

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Culture

Saudi Heritage Commission Organizes 2nd Edition of Saudi Int’l Handicrafts Week

The event will take place at the Roshn Front in Riyadh from November 23 to 29. SPA
The event will take place at the Roshn Front in Riyadh from November 23 to 29. SPA
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Saudi Heritage Commission Organizes 2nd Edition of Saudi Int’l Handicrafts Week

The event will take place at the Roshn Front in Riyadh from November 23 to 29. SPA
The event will take place at the Roshn Front in Riyadh from November 23 to 29. SPA

The Saudi Heritage Commission is organizing the second edition of the Saudi International Handicrafts Week, "Banan," under the patronage of Culture Minister and Chairman of the Heritage Commission Prince Badr bin Abdullah bin Farhan Al Saud.

The event will take place at the Roshn Front in Riyadh from November 23 to 29, highlighting authentic handicrafts and traditional industries. It aims to support artisans from within and outside the Kingdom by showcasing their creations and enhancing their capabilities.

The exhibition includes various pavilions and activities that enrich visitors' experiences, such as a Handicraft Arts Village, a Live Craft Demonstration Pavilion, a Craft Exhibition, a Handicraft Workshop Pavilion, an Interactive Experience Zone, and an Entrepreneurs and Artisan Institutions Platform. There is also a Children's Pavilion featuring a range of activities designed for kids. More than 20 countries will participate, with over 500 local and international artisans showcasing their work.

"Banan" serves as a dynamic platform to celebrate traditional handicrafts. Its role extends beyond promoting these authentic arts; it also contributes to economically supporting artisans by enabling them to market their work to a broader audience of local and international visitors. Recognizing handicrafts as part of the Kingdom's intangible cultural heritage, the exhibition aims to raise awareness and develop them to ensure their continuity for future generations.
Following the successes of its first edition, "Banan" received several international awards, recognizing its excellence in utilizing the aesthetics of handicrafts through innovative artistic design. These awards reflect the Kingdom's progress in supporting designers and artisans on the international stage, highlighting the cultural and creative value of handicrafts. This also affirms the Commission’s commitment to the highest standards of artistic design in organizing heritage events, enhancing the Kingdom’s reputation as a leading destination in creative design related to heritage.
The exhibition aims to provide visitors with a rich and comprehensive cultural experience, allowing them to interact directly with artisans and observe the production processes of handmade artistic pieces. Through this experience, visitors will learn about the cultural diversity that the Kingdom embraces, enriching their knowledge of Saudi heritage and deepening their understanding of the country's customs and traditions. Additionally, the exhibition offers a unique opportunity to connect visitors with the national cultural identity and transmit it to future generations.
The Saudi Heritage Commission emphasizes that "Banan" represents a vision to support and empower the handicraft cultural sector, making it an important contributor to the Kingdom’s economy. This aligns with the objectives of the National Culture Strategy derived from Saudi Vision 2030. Through this event, the Commission reiterates its commitment to providing an encouraging environment for artisans and creatives to enhance their sustainable development. The Commission aims for "Banan" to become one of the prominent cultural exhibitions both locally and internationally, attracting a wide audience interested in heritage and handicrafts.