Diriyah Company is presenting Saudi heritage and culture to a global audience at its Visit Saudi pavilion, part of the Saudi Travel Festival held in Tian-Tan Park in Beijing, China.
The festival is part of a worldwide promotional campaign and was inaugurated by Minister of Tourism Ahmed Al-Khateeb on October 17.
In a statement on Saturday, Diriyah Company said the Diriyah pavilion provides visitors with unique interactive experiences, and showcases Saudi hospitality by offering the traditional Saudi coffee and dates.
It also invites visitors to don the Bisht Al-Barqa, one of the most prominent traditional men's costumes in Diriyah and to take a souvenir photograph with a backdrop of Diriyah.
Visitors are able to participate in artistic activities, utilizing clay and exploring the art of Arabic calligraphy against a backdrop that embodies Saudi heritage, and music played on the oud.
The Saudi Travel Festival, which kicked off on October 18 and continues until October 26, aims to increase awareness about Saudi Arabia's tourist and historical destinations, and rich culture. The event will highlight the Kingdom’s cultural diversity and rich history.
The exhibition features engaging activities, including travel packages that allow visitors to explore the Kingdom's most significant historical and tourist attractions, including Diriyah, as well as immerse themselves in enriching experiences in the Kingdom.
