Second Meeting of Saudi-French Committee for AlUla Hopes to Deepen Partnership

(From left to right) French Minister of Europe and Foreign Affairs Jean-Noel Barrot, Chairman of the French Agency for the Development of AlUla (AfAlUla) Jean-Yves Le Drian, Saudi Minister of Culture and Governor of the Royal Commission for AlUla Prince Badr bin Abdullah bin Farhan and French Minister of Culture Rachida Dati. (SPA)
(From left to right) French Minister of Europe and Foreign Affairs Jean-Noel Barrot, Chairman of the French Agency for the Development of AlUla (AfAlUla) Jean-Yves Le Drian, Saudi Minister of Culture and Governor of the Royal Commission for AlUla Prince Badr bin Abdullah bin Farhan and French Minister of Culture Rachida Dati. (SPA)
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Second Meeting of Saudi-French Committee for AlUla Hopes to Deepen Partnership

(From left to right) French Minister of Europe and Foreign Affairs Jean-Noel Barrot, Chairman of the French Agency for the Development of AlUla (AfAlUla) Jean-Yves Le Drian, Saudi Minister of Culture and Governor of the Royal Commission for AlUla Prince Badr bin Abdullah bin Farhan and French Minister of Culture Rachida Dati. (SPA)
(From left to right) French Minister of Europe and Foreign Affairs Jean-Noel Barrot, Chairman of the French Agency for the Development of AlUla (AfAlUla) Jean-Yves Le Drian, Saudi Minister of Culture and Governor of the Royal Commission for AlUla Prince Badr bin Abdullah bin Farhan and French Minister of Culture Rachida Dati. (SPA)

The Saudi-French Ministerial committee of the Intergovernmental Agreement of April 2018 related to cultural, environmental, tourism, human and economic development and to the promotion of heritage of the AlUla Governorate of the Kingdom of Saudi Arabia met for the second time in Paris on Friday

Chaired by Saudi Minister of Culture and Governor of the Royal Commission for AlUla Prince Badr bin Abdullah bin Farhan and French Minister of Europe and Foreign Affairs Jean-Noel Barrot, the meeting brought together Saudi Minister of Foreign Affairs Prince Faisal bin Farhan bin Abdullah and Minister of Investment Khalid Al-Falih, in addition to Acting CEO of the Royal Commission for AlUla Abeer AlAkel.

The meeting was also attended by French Minister of Culture Rachida Dati, Minister of Economy, Finance and Industrial and Digital Sovereignty Antoine Armand, and Chairman of the French Agency for the Development of AlUla (AfAlUla) Jean-Yves Le Drian.

During the meeting, the ministers commended the success of the ambitious and unique partnership that France and Saudi Arabia are conducting in AlUla. They welcomed the extensive cooperation that it has achieved in numerous fields, including with regards culture and human exchanges.

The committee members of the two governments discussed the major ongoing and future projects for Saudi-French cooperation in AlUla. They praised the progress of the Villa Hégra, a joint Saudi-French cultural institution dedicated to arts and culture for France and Saudi Arabia, as set out in the Intergovernmental Agreement signed by France and Saudi Arabia on December 4, 2021.

They welcomed the success of the archeological program in AlUla, which has brought together nearly 150 French researchers and archaeologists since 2018.

The representatives of the two governments also commended the launch of the partnership between the RCU and the Université Paris 1 Panthéon Sorbonne. They underlined their appreciation for the participation of French companies in the success of this partnership, particularly through the Tramway project conducted by ALSTOM, and the project for the Sharaan Resort designed by Jean Nouvel architectural firm and to be built by Bouygues.

Lastly, they underlined their commitment to working together to promote the bilateral partnership for AlUla to an even higher level. They expressed their desire to maximize, through their cooperation, the impact of this partnership for AlUla, reflecting its unique cultural and historical identity.

The members of the committee underlined AlUla’s significance as a cultural landmark and its role in preserving Saudi heritage.



Saudi Arabia Launches Awareness Campaign on Cultural Significance of Museums

Saudi Arabia Launches Awareness Campaign on Cultural Significance of Museums
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Saudi Arabia Launches Awareness Campaign on Cultural Significance of Museums

Saudi Arabia Launches Awareness Campaign on Cultural Significance of Museums

The Saudi Museums Commission announced the launch of “Telling Tomorrow’s Story” campaign, which aims at raising awareness of museums’ role in preserving history and cultural heritage, strengthening national identity, and promoting new forms of creative expression.

The campaign motto embodies the Museums Commission’s forward-looking vision centered on innovation, preservation of historical and contemporary cultural treasures and practices, and fostering creativity for generations to come. Through “Telling Tomorrow’s Story” campaign, the Museums Commission presents museums as spaces where the past is kept safe, and where the future takes shape, SPA reported.
According to a statement issued by the Museums Commission on Sunday, the campaign includes digital content that showcases the museums and cultural centers under the Museums Commission’s authority, including: the National Museum, Al-Masmak Palace Museum, Saudi Arabia Museum of Contemporary Art at Jax (SAMoCA@Jax), Diriyah Art Futures (DAF), in Riyadh, and the Tariq Abdulhakim Museum in Jeddah. It also introduces future museums under development that are poised to enrich the Kingdom’s cultural landscape, in particular the Black Gold Museum in Riyadh and the Red Sea Museum in Jeddah.
As part of its efforts to preserve Saudi heritage and highlight its diversity, the Commission also announced the development of museums in 11 regions of the Kingdom, as follows: Al-Qassim, Al-Jouf, Aseer, Tabuk, Hail, Najran, Arar, Dammam, Makkah, Jazan, and Al-Baha. Under the motto “Our Saudi Story,” the regional museums will celebrate the cultural elements that make up Saudi history, heritage, and identity, collectively weaving the story of the Kingdom’s diverse cultural tapestry and rich history. In addition to displaying permanent collections, these museums will offer temporary exhibitions, educational programs, and cultural events, thus becoming inclusive spaces of knowledge, wonder, and community for all.
The statement added that the motto “Telling Tomorrow’s Story” reflects the Museums Commission’s commitment to sustainability, be it through documenting and preserving cultural heritage for future generations, or through integrating environmentally friendly practices into the design and operation of museums.
With “Telling Tomorrow’s Story”, the Museums Commission presents museums as more than just spaces – they are gateways to the rich stories of Saudi Arabia’s past, present and future.