The Diriyah Gate Development Authority (DGDA) and Amazon have signed a MoU to boost cooperation in cultural and technical fields. The collaboration aims to enrich the visitor experience at historical sites in Diriyah and expand cultural and historical content through Amazon Alexa.
The MoU was signed by Group Chief Executive Officer of DGDA Jerry Inzerillo and Amazon Saudi Arabia Country Manager Abdo Chlala.
Group Chief Executive Officer Jerry Inzerillo remarked: “We are pleased to have signed this MoU with Amazon, opening a wide range of technological opportunities for us to explore. This day represents the beginning of an ongoing collaboration that will help make Diriyah a global destination for culture and heritage as we connect the past to the future by investing in modern technologies, highlighting the rich heritage of Diriyah and the authentic culture of the Kingdom of Saudi Arabia.”
Amazon's Managing Director of Alexa International for EMEA & APAC Eric King stated: “We are excited to team up with the Diriyah Gate Development Authority to celebrate the cultural heritage of Saudi Arabia. This collaboration will showcase the Kingdom’s rich traditions and history through our innovative technology that continues to delight our customers and enhance their experiences.”
The MoU aligns with DGDA’s efforts to achieve the goals of Vision 2030 by contributing to the tourism, cultural, and historical sectors. By utilizing Amazon’s technology platforms, comprehensive information about the rich heritage of Diriyah will be made available to a wider audience.
The partnership will also support local content development for the Diriyah community by highlighting regional products and enabling sellers to offer these items on Amazon.sa.
Furthermore, the initiative will enhance the experience of visitors to Diriyah’s historical sites through the development of interactive applications designed to deepen their understanding of the area’s significance.
