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Diriyah Gate Development Authority, Amazon Sign MoU to Boost Cultural, Technical Collaboration

Diriyah Gate Development Authority, Amazon Sign MoU to Boost Cultural, Technical Collaboration
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Diriyah Gate Development Authority, Amazon Sign MoU to Boost Cultural, Technical Collaboration

Diriyah Gate Development Authority, Amazon Sign MoU to Boost Cultural, Technical Collaboration

The Diriyah Gate Development Authority (DGDA) and Amazon have signed a MoU to boost cooperation in cultural and technical fields. The collaboration aims to enrich the visitor experience at historical sites in Diriyah and expand cultural and historical content through Amazon Alexa.

The MoU was signed by Group Chief Executive Officer of DGDA Jerry Inzerillo and Amazon Saudi Arabia Country Manager Abdo Chlala.

Group Chief Executive Officer Jerry Inzerillo remarked: “We are pleased to have signed this MoU with Amazon, opening a wide range of technological opportunities for us to explore. This day represents the beginning of an ongoing collaboration that will help make Diriyah a global destination for culture and heritage as we connect the past to the future by investing in modern technologies, highlighting the rich heritage of Diriyah and the authentic culture of the Kingdom of Saudi Arabia.”

Amazon's Managing Director of Alexa International for EMEA & APAC Eric King stated: “We are excited to team up with the Diriyah Gate Development Authority to celebrate the cultural heritage of Saudi Arabia. This collaboration will showcase the Kingdom’s rich traditions and history through our innovative technology that continues to delight our customers and enhance their experiences.”

The MoU aligns with DGDA’s efforts to achieve the goals of Vision 2030 by contributing to the tourism, cultural, and historical sectors. By utilizing Amazon’s technology platforms, comprehensive information about the rich heritage of Diriyah will be made available to a wider audience.

The partnership will also support local content development for the Diriyah community by highlighting regional products and enabling sellers to offer these items on Amazon.sa.

Furthermore, the initiative will enhance the experience of visitors to Diriyah’s historical sites through the development of interactive applications designed to deepen their understanding of the area’s significance.

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Culture

Sumo to Stage Event in Paris as Part of Global Push

People gather at the entrance of Ryogoku Kokugikan for the arrival of sumo wrestlers during the Grand Sumo Tournament in Tokyo on January 19, 2025. (AFP)
People gather at the entrance of Ryogoku Kokugikan for the arrival of sumo wrestlers during the Grand Sumo Tournament in Tokyo on January 19, 2025. (AFP)
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Sumo to Stage Event in Paris as Part of Global Push

People gather at the entrance of Ryogoku Kokugikan for the arrival of sumo wrestlers during the Grand Sumo Tournament in Tokyo on January 19, 2025. (AFP)
People gather at the entrance of Ryogoku Kokugikan for the arrival of sumo wrestlers during the Grand Sumo Tournament in Tokyo on January 19, 2025. (AFP)

Sumo will stage a tournament in Paris for the first time in over three decades next year in a push to expand the ancient sport beyond Japan, organizers said Sunday.

Accor Arena, which hosted basketball and gymnastics events at last year's Paris Olympics, will stage a two-day competition featuring top wrestlers in the French capital in June 2026.

Japan Sumo Association (JSA) officials announced last month that they will also stage a tournament later this year at London's Royal Albert Hall -- the first overseas sumo competition in 20 years.

"It's important for us to show our sport to the world," JSA chairman Hakkaku told reporters at Tokyo's Kokugikan, where the New Year Grand Sumo Tournament is currently taking place.

"And for the wrestlers, they're the best in the world, they should be proud of that and see that they're admired all over the world."

Paris hosted sumo tournaments in 1986 and 1995 at the invitation of former French president Jacques Chirac, who was known to be a huge fan of the centuries-old sport.

Hakkaku, who competed at the 1986 Paris event, said he was "grateful for the long and deep relations between sumo and France".

"We feel renewed joy and great responsibility as we prepare for our third performance in Paris in 2026," he said.

"We are committed to fully sharing the charm of sumo... with the French people."

French organizers said they would pull out all the stops to recreate the atmosphere of a sumo tournament in Japan.

David Rothschild, promoter and executive producer for events organizers AEG, said the Paris tournament would be part of a "festival" celebrating Japanese culture.

"When you say the word sumo, everyone in France knows it represents traditional Japanese culture," he said.

"There was a time when it was shown on TV and there are people in France who are very knowledgeable about it," Rothschild added.

"But time flies and we want to introduce the beauty of sumo to a new generation."

Sumo has staged events in several countries around the world, including the Soviet Union, Mexico and the United States.

The last overseas tournament organized by the JSA was in Las Vegas in 2005.

Hakkaku, the JSA chairman, said the association's efforts to bring sumo to audiences abroad were meant to "introduce people to the traditional culture of Japan".

"We thought a lot about how to develop our sport after Covid and I think this was the best idea, but it was already in our plans before that," he said.