Hira Cultural District Hosts 'Makkah Greets Us' Event to Celebrate Eid Al-Fitr

This event is designed to celebrate Eid al-Fitr with Makkah's residents and visitors. SPA
This event is designed to celebrate Eid al-Fitr with Makkah's residents and visitors. SPA
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Hira Cultural District Hosts 'Makkah Greets Us' Event to Celebrate Eid Al-Fitr

This event is designed to celebrate Eid al-Fitr with Makkah's residents and visitors. SPA
This event is designed to celebrate Eid al-Fitr with Makkah's residents and visitors. SPA

The Royal Commission for Makkah City and Holy Sites announced the launch of the third edition of the Makkah Greets Us event, scheduled to take place from the second day of Eid al-Fitr until the seventh of Shawwal at the Hira Cultural District.
This event is designed to celebrate Eid al-Fitr with Makkah's residents and visitors, fostering an atmosphere of joy and happiness. It aims to enrich their experience, strengthen community bonds, highlight the historical and cultural significance of Makkah, and provide a unique entertainment environment for families and children.
The event will feature a wide range of cultural and entertainment activities, with a focus on Islamic culture and historical landmarks, and will be presented in 26 languages. Traditional folklore performances will also be showcased.
The event is open to the public free of charge, allowing everyone to partake in the festive Eid al-Fitr celebrations.



Culture Ministry Partners with TikTok to Boost Saudi Cultural Sector

Officials sign the agreement during a ceremony at the Ministry of Culture in Riyadh. (SPA)
Officials sign the agreement during a ceremony at the Ministry of Culture in Riyadh. (SPA)
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Culture Ministry Partners with TikTok to Boost Saudi Cultural Sector

Officials sign the agreement during a ceremony at the Ministry of Culture in Riyadh. (SPA)
Officials sign the agreement during a ceremony at the Ministry of Culture in Riyadh. (SPA)

The Saudi Ministry of Culture signed on Monday a cooperation agreement with TikTok to strengthen collaboration across various fields, aiming to support and empower Saudi Arabia's cultural and artistic landscape by leveraging digital technology to enrich cultural experiences and enhance public awareness of cultural and heritage values.

The agreement was signed by Deputy Minister of National Partnerships and Talent Development Noha Kattan on behalf of the ministry, and CEO of Government Relations and Public Policy at TikTok in Saudi Arabia Dr. Hatem Samman during a ceremony at the Ministry of Culture in Riyadh.

The agreement outlines joint initiatives to serve the community, reinforce cultural and social values in line with the National Culture Strategy under the Kingdom’s Vision 2030, and organize workshops and training programs to develop Saudi artistic talent and support cultural events hosted in the Kingdom.

As part of the ministry's broader efforts to collaborate with digital platforms, this partnership contributes to the development of the Saudi cultural scene and the promotion of national cultural identity through modern channels that embrace rapid digital transformation. This strategic approach includes partnerships with entities across the public, private, and non-profit sectors.

The collaboration between the Ministry of Culture and TikTok aims to boost cultural and creative content, support Saudi talent in diverse artistic fields, highlight the Kingdom's cultural and social role, and promote its heritage, all within the framework of the National Culture Strategy and the Kingdom Vision 2030.