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International Cultural Festival in Madinah Highlights Global Traditions

Spanning 28,000 square meters, the festival showcases the diverse cultures, heritage, fashion, and traditions of students from various countries
Spanning 28,000 square meters, the festival showcases the diverse cultures, heritage, fashion, and traditions of students from various countries
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International Cultural Festival in Madinah Highlights Global Traditions

Spanning 28,000 square meters, the festival showcases the diverse cultures, heritage, fashion, and traditions of students from various countries
Spanning 28,000 square meters, the festival showcases the diverse cultures, heritage, fashion, and traditions of students from various countries

The Islamic University of Madinah will host the 13th International Cultural Festival from April 13 to 19, featuring over 100 pavilions and more than 150 cultural and educational events.
Spanning 28,000 square meters, the festival showcases the diverse cultures, heritage, fashion, and traditions of students from various countries.
A symposium will also be held, focusing on promoting moderation, tolerance, and the rejection of extremism, with expert speakers sharing valuable insights.
The festival offers a unique opportunity to explore global cultures in one place while fostering peace and coexistence among people.

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Misk Heritage Museum Signs Collaboration Agreement with Art of Heritage to Showcase Saudi Cultural Legacy

The collaboration aims to exhibit thousands of exquisite pieces owned by Art of Heritage. SPA
The collaboration aims to exhibit thousands of exquisite pieces owned by Art of Heritage. SPA
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Misk Heritage Museum Signs Collaboration Agreement with Art of Heritage to Showcase Saudi Cultural Legacy

The collaboration aims to exhibit thousands of exquisite pieces owned by Art of Heritage. SPA
The collaboration aims to exhibit thousands of exquisite pieces owned by Art of Heritage. SPA

Misk Heritage Museum “Asaan,” a newly established museum dedicated to preserving and honoring Saudi heritage, has entered into a landmark 30-year agreement with Art of Heritage, affiliated with AlNahda Society.
According to a statement issued by Asaan, the collaboration aims to exhibit thousands of exquisite pieces owned by Art of Heritage, including extensive collections and unique artifacts focused on the “Saudi Way of Life” and that have rarely been displayed publicly.
As part of this partnership, Asaan will house, manage, and display Art of Heritage’s extensive collection of 57,000 ethnographic objects, including nearly 3,000 pieces of jewelry, over 3,000 garments, almost 40,000 photographic materials and daily tools, more than 1,000 books and manuscripts, audio recordings and videos, centuries-old maps, and camel howdahs used by locals in the past.
Before being transferred to the museum, Asaan will undertake the digitization of the collection to safeguard and document its historical significance. Additionally, the collection will be integrated into Asaan’s educational initiatives, interactive community engagement programs, and artisanal product development inspired by the collection—strengthening the connection between society and Saudi Arabia’s cultural identity and authentic heritage.
The statement added that Asaan, set to open in a few upcoming years, will provide an extraordinary and unparalleled environment for immersive experiences that highlight Art of Heritage collection and ignite visitor’s creativity and passion to explore Saudi Arabia’s rich culture and heritage, and continue to inspire Saudi people to move forward in shaping their future cultural and heritage legacy.
The collaboration agreement contributes to Asaan's mission to showcase authentic Saudi heritage and narrate inspiring stories about the everyday life of Saudi Arabia. Within an interactive environment, it allows visitors to learn up close about the diversity, richness and authenticity of the tangible and intangible heritage that thrives in the various regions of the Kingdom.