Saudi Arabia’s Al-Baha Prepares for Cultural Events

The lineup includes artistic and musical performances, circus festivals, magic shows, and varied recreational and cultural activities. SPA
The lineup includes artistic and musical performances, circus festivals, magic shows, and varied recreational and cultural activities. SPA
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Saudi Arabia’s Al-Baha Prepares for Cultural Events

The lineup includes artistic and musical performances, circus festivals, magic shows, and varied recreational and cultural activities. SPA
The lineup includes artistic and musical performances, circus festivals, magic shows, and varied recreational and cultural activities. SPA

Al-Baha Region is gearing up for an exceptional summer season under the slogan 'Color Your Summer,' featuring over 500 diverse events across 80 fully equipped venues in five Saudi governorates.

The lineup includes artistic and musical performances, circus festivals, magic shows, and varied recreational and cultural activities.

Mayor of Al-Baha Region Ali Al-Sawat stated that the municipality and local authorities have completed early preparations by upgrading tourist sites, enhancing infrastructure, and coordinating with various government and private entities. These efforts aim to deliver a vibrant and safe summer experience that meets the expectations of both residents and visitors.

He noted these events play a vital role in advancing the Kingdom’s goal of establishing itself as a global tourism hub, renowned for its rich diversity and unique offerings, in accordance with Saudi Vision 2030.

He further underscored that Al-Baha, with its stunning natural landscapes and distinctive tourist attractions, continues to be a key attraction for domestic and international tourism.



Saudipedia, Saudia Airlines Partner to Showcase Kingdom's Culture

The agreement was signed by Saudipedia CEO Khaled Qattan and Saudia Vice President of Marketing Essam Akhonbay in Jeddah. (SPA)
The agreement was signed by Saudipedia CEO Khaled Qattan and Saudia Vice President of Marketing Essam Akhonbay in Jeddah. (SPA)
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Saudipedia, Saudia Airlines Partner to Showcase Kingdom's Culture

The agreement was signed by Saudipedia CEO Khaled Qattan and Saudia Vice President of Marketing Essam Akhonbay in Jeddah. (SPA)
The agreement was signed by Saudipedia CEO Khaled Qattan and Saudia Vice President of Marketing Essam Akhonbay in Jeddah. (SPA)

Saudipedia, a Ministry of Media initiative, and Saudia Airlines signed a cooperation agreement on Wednesday to promote and exchange national content, bolster the Kingdom’s cultural identity, and enrich the traveler experience on Saudia Airlines flights.

The agreement, signed by Saudipedia CEO Khaled Qattan and Saudia Vice President of Marketing Essam Akhonbay in Jeddah, covers various areas of cooperation, including boosting marketing strategies and exploring mutual interests.

The partnership underscores both organizations' dedication to advancing Saudi Arabia's cultural and knowledge products.

A key aspect of the agreement is the display of diverse Saudipedia content — visual, audio, and written — through Saudia Airlines' in-flight entertainment system, ensuring that travelers, both domestic and international, have access to reliable information about the Kingdom.

The Saudipedia initiative is part of the Human Capability Development Program under Vision 2030. Its goal is to provide comprehensive encyclopedic content reflecting Saudi Arabia's cultural, social, economic, political, geographical, and historical realities, establishing it as a definitive source of knowledge for regional, Arab, and international media and knowledge platforms covering Saudi affairs.