Saudi Culture Ministry, China-Arab Cultural and Tourism Cooperation Research Center Sign Executive Program

The executive program was signed by Deputy Minister for Research and Cultural Heritage Affairs Dr. Maha Abdullah Alsenan and Vice President of Beijing International Studies University and member of the Joint Committee of the China-Arab Research Center for Cultural and Tourism Cooperation Cheng Wei at the headquarters of the Ministry of Culture in Diriyah. (SPA)
The executive program was signed by Deputy Minister for Research and Cultural Heritage Affairs Dr. Maha Abdullah Alsenan and Vice President of Beijing International Studies University and member of the Joint Committee of the China-Arab Research Center for Cultural and Tourism Cooperation Cheng Wei at the headquarters of the Ministry of Culture in Diriyah. (SPA)
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Saudi Culture Ministry, China-Arab Cultural and Tourism Cooperation Research Center Sign Executive Program

The executive program was signed by Deputy Minister for Research and Cultural Heritage Affairs Dr. Maha Abdullah Alsenan and Vice President of Beijing International Studies University and member of the Joint Committee of the China-Arab Research Center for Cultural and Tourism Cooperation Cheng Wei at the headquarters of the Ministry of Culture in Diriyah. (SPA)
The executive program was signed by Deputy Minister for Research and Cultural Heritage Affairs Dr. Maha Abdullah Alsenan and Vice President of Beijing International Studies University and member of the Joint Committee of the China-Arab Research Center for Cultural and Tourism Cooperation Cheng Wei at the headquarters of the Ministry of Culture in Diriyah. (SPA)

The Saudi Ministry of Culture and the China-Arab Cultural and Tourism Cooperation Research Center signed on Sunday an executive program, further strengthening collaboration between the Kingdom and China in the cultural field.

The executive program, taking place in parallel with the 2025 Saudi-Chinese Cultural Year, reinforces joint efforts in cultural areas.

The executive program was signed by Deputy Minister for Research and Cultural Heritage Affairs Dr. Maha Abdullah Alsenan and Vice President of Beijing International Studies University and member of the Joint Committee of the China-Arab Research Center for Cultural and Tourism Cooperation Cheng Wei at the headquarters of the Ministry of Culture in Diriyah.

Under the executive program, the two sides will jointly carry out research projects to boost the quality of cultural research submitted and collaborate to identify and compile cultural content related to each country held in national archives.

In addition, the Ministry of Culture will collaborate with the China to hold joint conferences and support mutual visits and exchanges between cultural researchers from both countries to discuss common cultural issues.

The program includes support for research exchange operations, facilitating visits by Saudi researchers to Chinese universities and research centers, as well as by Chinese researchers to Saudi universities and research centers. It provides both sides with specialists in cultural fields, offers support in the research fellowship program, and provides consultative support.

This executive program comes within the context of the Ministry of Culture's commitment to promoting international cultural exchange as one of the objectives of the National Culture Strategy under Saudi Vision 2030 and as an extension of the activities of the 2025 Saudi-Chinese Cultural Year, which aims to consolidate the close relations between Saudi Arabia and China in various development fields.



Saudipedia, Saudia Airlines Partner to Showcase Kingdom's Culture

The agreement was signed by Saudipedia CEO Khaled Qattan and Saudia Vice President of Marketing Essam Akhonbay in Jeddah. (SPA)
The agreement was signed by Saudipedia CEO Khaled Qattan and Saudia Vice President of Marketing Essam Akhonbay in Jeddah. (SPA)
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Saudipedia, Saudia Airlines Partner to Showcase Kingdom's Culture

The agreement was signed by Saudipedia CEO Khaled Qattan and Saudia Vice President of Marketing Essam Akhonbay in Jeddah. (SPA)
The agreement was signed by Saudipedia CEO Khaled Qattan and Saudia Vice President of Marketing Essam Akhonbay in Jeddah. (SPA)

Saudipedia, a Ministry of Media initiative, and Saudia Airlines signed a cooperation agreement on Wednesday to promote and exchange national content, bolster the Kingdom’s cultural identity, and enrich the traveler experience on Saudia Airlines flights.

The agreement, signed by Saudipedia CEO Khaled Qattan and Saudia Vice President of Marketing Essam Akhonbay in Jeddah, covers various areas of cooperation, including boosting marketing strategies and exploring mutual interests.

The partnership underscores both organizations' dedication to advancing Saudi Arabia's cultural and knowledge products.

A key aspect of the agreement is the display of diverse Saudipedia content — visual, audio, and written — through Saudia Airlines' in-flight entertainment system, ensuring that travelers, both domestic and international, have access to reliable information about the Kingdom.

The Saudipedia initiative is part of the Human Capability Development Program under Vision 2030. Its goal is to provide comprehensive encyclopedic content reflecting Saudi Arabia's cultural, social, economic, political, geographical, and historical realities, establishing it as a definitive source of knowledge for regional, Arab, and international media and knowledge platforms covering Saudi affairs.