The Cultural Development Fund (CDF) is participating in the Saudi House pavilion initiative, led by the Ministry of Economy and Planning, during the Annual Meeting of the World Economic Forum 2026, held in Davos, Switzerland, from January 19 to 23.
Through this participation, CDF aims to showcase the economic value of Saudi culture, highlight its role in diversifying the national economy and enhancing quality of life, attract international investment in the cultural sector, and spotlight Saudi cultural entrepreneurship.
According to a statement from the fund, the CDF’s participation includes a networking breakfast bringing together global economic leaders and investors from various countries, with the aim of raising awareness of Saudi culture as an economic force and a key pillar of Saudi Vision 2030.
The event will also provide a platform for exchanging perspectives and opportunities with international investors and financial institutions, while offering a closer look at the enablers of the Saudi cultural sector and its investment opportunities.
As part of the event, the CDF will host a panel discussion titled “Investing in Culture as an Economic Engine” that will feature CEO of the Cultural Development Fund Majed bin Abdulmohsen Al-Hugail, alongside Deputy Minister of Cultural Strategies and Policies at the Ministry of Culture Albara Al-Auhali.
The discussion will address the economic value of culture globally and locally, highlighting the CDF’s role in providing financial solutions that support cultural enterprises and enable their contribution to GDP growth and quality of life. The session will also explore cultural policies and their impact on strengthening the sector’s economic and investment potential.
Within the NextOn dialogue series organized by the Saudi House in Davos, the Cultural Development Fund will enable supported cultural projects to share their success stories and highlight their role in enhancing cultural production and increasing its economic value.
Participating entrepreneurs include Co-Founder of AlMashtal Creative Incubator Princess Noura bint Saud bin Naif, and CEO of Arabian Housing and Building company (AHB) Khalid Henaidy, who will speak about the role of entrepreneurship in shaping the future of the Kingdom’s cultural economy.
This participation underscores the CDF’s role as a center of excellence and financial enabler for the cultural sector in the Kingdom, and forms part of its efforts to strengthen the presence of Saudi cultural dynamism on the global stage. It aligns with the CDF’s objectives to maximize the cultural sector’s economic and social impact, increase its contribution to GDP, quality of life, and advance the goals of Saudi Vision 2030.
