Swedish Eurovision Winner Loreen Returns to Native Sweden

Eurovision Song Contest winner Loreen of Sweden poses with her trophy as she arrives at Arlanda Airport outside Stockholm, Sweden, 16 May 2023. (EPA)
Eurovision Song Contest winner Loreen of Sweden poses with her trophy as she arrives at Arlanda Airport outside Stockholm, Sweden, 16 May 2023. (EPA)
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Swedish Eurovision Winner Loreen Returns to Native Sweden

Eurovision Song Contest winner Loreen of Sweden poses with her trophy as she arrives at Arlanda Airport outside Stockholm, Sweden, 16 May 2023. (EPA)
Eurovision Song Contest winner Loreen of Sweden poses with her trophy as she arrives at Arlanda Airport outside Stockholm, Sweden, 16 May 2023. (EPA)

Swedish singer Loreen, who won the Eurovision Song Contest with her power ballad “Tattoo,” returned home on Tuesday, saying she was proud to be only the second person in Eurovision history to have won the contest twice.

“I’m so incredibly happy,” a smiling Loreen said after landing at Stockholm’s international airport from the English city of Liverpool, where the event was held.

“On the plane home, I had my first burst of joy and looked out at the sky. I am so incredibly happy about this. I am so proud that Sweden sent me.”

She held the trophy — a handmade glass sculpture in the shape of a microphone from the 1950s — saying it was “brutally heavy.”

Later Tuesday, the 39-year-old artist performed the winning dance-pop anthem at a downtown Stockholm park — a popular hangout known for its outdoor cafes and open-air concerts — before a cheering crowd of hundreds of people. The concert was broadcast live on Sweden's public television.

“I am so grateful to have been able to represent you,” Loreen said to a screaming audience.

Loreen won the 67th Eurovision Song Contest, billed as the world’s biggest music event, on Saturday night. She had previously won in 2012 in Baku, Azerbaijan, with her song “Euphoria.”

Until this week, the only person to have won Eurovision twice was Johnny Logan of Ireland, 36 years ago.

Sweden’s victory at the Eurovision Song Contest is the country’s seventh, matching Ireland’s record.

The win gave Sweden the right to host next year's contest which coincidentally is the 50th anniversary of Sweden’s first Eurovision triumph — ABBA’s 1974 victory with “Waterloo.” No details of next year's show have been announced yet.

Born Lorine Zineb Nora Talhaoui in Stockholm of Moroccan parents, Loreen had her breakthrough when she took part in Swedish show Idol 2004 and came third.



Manga Productions Showcases Saudi Innovation at Anime Japan 2025

Over four days, the Manga Productions team engaged with visitors during both public and business sessions. (SPA)
Over four days, the Manga Productions team engaged with visitors during both public and business sessions. (SPA)
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Manga Productions Showcases Saudi Innovation at Anime Japan 2025

Over four days, the Manga Productions team engaged with visitors during both public and business sessions. (SPA)
Over four days, the Manga Productions team engaged with visitors during both public and business sessions. (SPA)

Manga Productions, a subsidiary of the Mohammed bin Salman Foundation (Misk), concluded its participation in Anime Japan 2025, one of the world's most prestigious anime exhibitions.

Manga Productions sponsored the global event for the first time, reinforcing its commitment to establishing Saudi Arabia’s presence in the anime industry. Held at Tokyo Big Sight, the exhibition attracted more than 150,000 visitors and featured over 100 participating companies worldwide.

Manga Productions chief executive Dr. Essam Bukhari expressed pride in the company's participation and gratitude for the enthusiastic reception from Japanese and international audiences.

Sponsoring such a significant event is a strategic step in fostering partnerships for co-production, distribution, and content licensing, he added.

He also highlighted how Saudi Arabia's economic growth and development are opening doors for deeper collaboration with Japanese and international companies, further cementing the Kingdom's status as a global hub for creativity in the entertainment sector.

Bukhari noted that participation in Anime Japan 2025 boosts Saudi Arabia’s global image, showcasing the Kingdom’s creative identity on a prestigious international platform. It also strengthens connections with audiences and media partners while promoting innovative Saudi content.

Over four days, the Manga Productions team engaged with visitors during both public and business sessions. The company offered an immersive cultural experience, allowing attendees to explore Saudi creativity through traditional clothing displays, cultural activities, and Saudi coffee tastings.

Manga Productions remains dedicated to solidifying Saudi Arabia's position as a leader in the entertainment industry, bringing the latest Japanese entertainment innovations to the Saudi market. This aligns with the Kingdom’s vision for developing the creative content industry, positioning it as a global entertainment hub.