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Netflix Ad Tier has Nearly 5 Mln Monthly Active Users

This photo taken on March 24, 2023 shows a man walking past a Netflix display during a media tour and press conference at the office of streaming giant Netflix in the Roppongi area of Tokyo. (Photo by Richard A. Brooks / AFP)
This photo taken on March 24, 2023 shows a man walking past a Netflix display during a media tour and press conference at the office of streaming giant Netflix in the Roppongi area of Tokyo. (Photo by Richard A. Brooks / AFP)
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Netflix Ad Tier has Nearly 5 Mln Monthly Active Users

This photo taken on March 24, 2023 shows a man walking past a Netflix display during a media tour and press conference at the office of streaming giant Netflix in the Roppongi area of Tokyo. (Photo by Richard A. Brooks / AFP)
This photo taken on March 24, 2023 shows a man walking past a Netflix display during a media tour and press conference at the office of streaming giant Netflix in the Roppongi area of Tokyo. (Photo by Richard A. Brooks / AFP)

Netflix Inc's recently launched ad-supported tier reaches nearly 5 million active users per month, executives said on Wednesday in a pitch that emphasized the breadth of its programming to potential advertisers.

The streaming video pioneer launched a $7-per-month option with commercials last November in 12 markets, including the US, as an alternative to ad-free plans that start at $10 a month. It was designed to attract more customers and add a new revenue stream as competition for online viewers intensified.

On Wednesday, Netflix made its first presentation to advertisers at the annual ritual known as the upfronts, where networks aim to lock in ad commitments for upcoming shows. Walt Disney Co, Comcast Corp and other companies also are vying for digital ad dollars.

Netflix executives stressed the company's wide range of programming, from sci-fi hit "Stranger Things" to Korean drama "Squid Game" and upcoming action movie sequel "Extraction 2."

"No other entertainment company aspires to create great movies and shows across so many genres in so many countries, and for such a broad, diverse audience," Reuters quoted Bela Bajaria, chief content officer for Netflix, as saying.

Jeremi Gorman, Netflix's president of worldwide advertising, said that global monthly active users had reached 5 million. Monthly active users count all adult profiles used on one account with ads. Children's profiles do not run commercials.

Netflix reported 232.5 million paying subscribers around the world as of the end of March.

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UK Blues Legend John Mayall Dead at 90 

English blues singer John Mayall performs with his band The Bluesbreakers, on the stage of the Miles Davis hall during the 42nd Montreux Jazz Festival in Montreux, Switzerland, late Monday, July 7, 2008. (AP)
English blues singer John Mayall performs with his band The Bluesbreakers, on the stage of the Miles Davis hall during the 42nd Montreux Jazz Festival in Montreux, Switzerland, late Monday, July 7, 2008. (AP)
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UK Blues Legend John Mayall Dead at 90 

English blues singer John Mayall performs with his band The Bluesbreakers, on the stage of the Miles Davis hall during the 42nd Montreux Jazz Festival in Montreux, Switzerland, late Monday, July 7, 2008. (AP)
English blues singer John Mayall performs with his band The Bluesbreakers, on the stage of the Miles Davis hall during the 42nd Montreux Jazz Festival in Montreux, Switzerland, late Monday, July 7, 2008. (AP)

John Mayall, the British blues pioneer whose 1960s music collective the Bluesbreakers helped usher in a fertile period of rock and brought guitarists like Eric Clapton to prominence, has died at 90, his family said Tuesday.

Mayall, a singer and multi-instrumentalist who was dubbed "the godfather of British blues," and whose open-door arrangement saw some of the greats in the genre hone their craft with him and his band, "passed away peacefully in his California home" on Monday, according to a statement posted on his Facebook page.

It did not state a cause of death.

"Health issues that forced John to end his epic touring career have finally led to peace for one of this world's greatest road warriors," it said. "John Mayall gave us 90 years of tireless efforts to educate, inspire and entertain."

Mayall's influence on 1960s rock and beyond is enormous. Members of the Bluesbreakers eventually went on to join or form groups including Cream, Fleetwood Mac, the Rolling Stones and many more.

At age 30, Mayall moved to London from northern England in 1963. Sensing revolution in the air, he gave up his profession as a graphic designer to embrace a career in blues, the musical style born in Black America.

He teamed up with a series of young guitarists including Clapton, Peter Green, later of Fleetwood Mac, and Mick Taylor who helped form the Rolling Stones.

In the Bluesbreakers' debut album in 1966, "Blues Breakers With Eric Clapton," John Mayall enthralled music aficionados with a melding of soulful rock and gutsy, guitar-driven American blues featuring covers of tunes by Robert Johnson, Otis Rush and Ray Charles.

The blues music he was playing in British venues was "a novelty for white England," he told AFP in 1997.

That album was a hit, catapulting Clapton to stardom and bringing a wave of popularity to a more raw and personal blues music.

Mayall moved to California in 1968 and toured America extensively in 1972.

He recorded a number of landmark albums in the 1960s including "Crusade," "A Hard Road," and "Blues From Laurel Canyon." Dozens more followed in the 1970s and up to his latest, "The Sun Is Shining Down," in 2022.

Mayall was awarded an OBE, an Officer of the Order of the British Empire, in 2005.