With ‘Barbie,’ Greta Gerwig Breaks a Box Office Record for Female Directors 

Greta Gerwig arrives at the premiere of "Barbie" on Wednesday, July 12, 2023, in London. (AP)
Greta Gerwig arrives at the premiere of "Barbie" on Wednesday, July 12, 2023, in London. (AP)
TT

With ‘Barbie,’ Greta Gerwig Breaks a Box Office Record for Female Directors 

Greta Gerwig arrives at the premiere of "Barbie" on Wednesday, July 12, 2023, in London. (AP)
Greta Gerwig arrives at the premiere of "Barbie" on Wednesday, July 12, 2023, in London. (AP)

“Barbie” didn’t just break the opening weekend record for 2023; It also shattered the first weekend record for a film directed by a woman.

With $162 million in ticket sales from North American theaters, according to studio totals Monday, “Barbie” catapulted past both “Captain Marvel,” which was co-directed by Anna Boden and opened to $153.4 million in 2019, and “Wonder Woman,” Patty Jenkins ’ 2017 film that debuted to $103.3 million. Boasting a reported price tag of $145 million, “Barbie” also cost less to produce than “Captain Marvel” ($152 million) and “Wonder Woman” ($200 million).

Globally, it far surpassed “Wonder Woman’s” debut with over $337 million versus $228.3 million, though “Captain Marvel’s” global launch was higher at $455 million.

“Barbie’s” debut, $7 million higher than estimated on Sunday, is also significant because its audience was 65% women — not a surprise in and of itself, but as far as box office history is concerned, movies that open over $100 million often have a majority male audience (including both “Captain Marvel” and “Wonder Woman”). This, many have noted, is perhaps less a rule and more of a lack of big films that have been made and promoted with a blockbuster female audience in minds.

A close, but imperfect comparison is “Fifty Shades of Grey,” which was directed by Sam Taylor-Johnson, and made $85 million in its first three days. The R-rated adaptation opened on Presidents Day weekend in 2017 for a five-day haul of $93 million.

“Barbie” also earned the title of the third biggest July debut ever, surpassing Christopher Nolan’s “The Dark Knight” and “The Dark Knight Rises” — not adjusted for inflation — and trailing only the live-action “The Lion King” and “Harry Potter and the Deathly Hallows: Part 2.”

Gerwig co-wrote and directed “Barbie” which is intended to be the first of many Mattel-inspired spinoffs. And in just one weekend it’s already surpassed the domestic grosses her last two films, “Little Women,” which earned $108.1 million and “Lady Bird,” with $49 million.

In 2018, Gerwig also made history by becoming the fifth woman to be nominated for the best director Oscar (for “Lady Bird”). As of 2023, there have now been seven women nominated for best director, and some are already predicting that Gerwig will notch another nod for next year’s ceremony.

“Barbie” and Gerwig’s success was celebrated widely online with many in Hollywood pausing to reflect on the moment. Reese Witherspoon posted “way to go, GG!” on Instagram, while director Ry Russo-Young wrote that “‘Barbie’ and its success looms as a beacon of hope” amid the strikes and widely shut-down productions.

“It’s wildly original, feminist, giant in scope and swing, and feels singular to a perspective,” Russo-Young wrote. “These are rare qualities for big movies these days. I hope to see more made like this in the coming years.”

Filmmaker Nancy Meyers also celebrated the “triumph” on Instagram, but bristled at the focus on the glass ceiling aspect asking if “Christopher Nolan has ever once in his life been referred to as a male director.” Meyers and Nolan are among only a handful of writer-directors who have had two or more of their original films gross over $100 million domestically.

“Greta Gerwig’s ‘Barbie’ accomplished something so profound,” Melissa Silverstein, the founder of the blog Women and Hollywood and the artistic director of the Athena Film Festival, wrote in an email Monday. “The fact that she made a funny, entertaining feminist critique and broke so many box office records with a movie about a doll that has been such a lightning rod in our culture is a monumental feat that should not be underestimated.”

Now it’s a question of how high “Barbie” can go and if it can outgross other top films directed by women. In North America, to get the No. 1 spot, “Barbie” will have to earn more than “Frozen II,” co-directed by Jennifer Lee, which tallied out with $477.4 million. “Captain Marvel” is in second place with $426.8 million.

With good reviews and audience scores in its arsenal, word-of-mouth enthusiasm and watercooler buzz, as well as no direct new competition on the calendar, it’s likely that “Barbie” will have “long legs,” a common phrase in the exhibition business that means a movie will continue selling significant numbers of tickets far past its opening weekend.

“This film is working everywhere,” said Jeff Goldstein, Warner Bros.’ head of domestic distribution. ‘This historic result reflects the intense heat, interest and enthusiasm for ‘Barbie.’”



Kendrick Lamar Surprises with New Album 'GNX'

FILE - Kendrick Lamar performs at Coachella Music & Arts Festival at the Empire Polo Club, April 16, 2017, in Indio, Calif. (Photo by Amy Harris/Invision/AP, File)
FILE - Kendrick Lamar performs at Coachella Music & Arts Festival at the Empire Polo Club, April 16, 2017, in Indio, Calif. (Photo by Amy Harris/Invision/AP, File)
TT

Kendrick Lamar Surprises with New Album 'GNX'

FILE - Kendrick Lamar performs at Coachella Music & Arts Festival at the Empire Polo Club, April 16, 2017, in Indio, Calif. (Photo by Amy Harris/Invision/AP, File)
FILE - Kendrick Lamar performs at Coachella Music & Arts Festival at the Empire Polo Club, April 16, 2017, in Indio, Calif. (Photo by Amy Harris/Invision/AP, File)

Kendrick Lamar gave music listeners an early holiday present Friday with the surprise drop of a new album.

The Grammy winner's 12-track “GNX” is his first release since 2022's “Mr. Morale & The Big Steppers” and his sixth studio album overall. It also comes just months after his rap battle with Drake.

Lamar first teased the album with a cover art and video snippet of “GNX,” which features multi-instrumentalist Jack Antonoff as a co-producer on every track except for “Peekaboo.” Other notable producers include Sounwave and DJ Mustard, who both contributed production on the hit “Not Like Us,” the ubiquitous diss track emanating from the Drake feud.

Lamar's former Top Dawg Entertainment labelmate SZA appears on a couple songs including “Gloria” and “Luther,” which also features sampled vocals from Luther Vandross and Cheryl Lynn through “If This World Were Mine."
On the opening track “Wacced Out Murals,” Lamar raps about cruising in his Buick GNX (Grand National Experimental) car with listening to Anita Baker. He brings up Snoop Dogg posting Drake's AI-assisted “Taylor Made Freestyle” diss track on social media and Nas congratulating Lamar for being selected to headline February's Apple Music Super Bowl Halftime Show in New Orleans.
Lamar also shows admiration for Lil Wayne, who expressed his hurt feelings after being passed over as the headliner in his hometown.
Lamar, 37, has experienced massive success since his debut album “good kid, m.A.A.d city” in 2012. Since then, he’s accumulated 17 Grammy wins and became the first non-classical, non-jazz musician to win a Pulitzer Prize for his 2017 album “DAMN.”
The surprise release caps a big year for Lamar, who was featured on the song “Like That” with Future and Metro Boomin — a track that spent three weeks at No. 1 on the Billboard Hot 100 this year.
Lamar is up for seven Grammys, fueled by “Not Like Us,” which earned nods for record and song of the year, rap song, music video as well as best rap performance. He has two simultaneous entries in the latter category, a career first: “Like That” is up for best rap performance and best rap song, too.