'Total Frenzy': Swift Fever Grows in Latin America

Taylor Swift performs during her Eras tour at Sofi stadium in Inglewood, California. Michael Tran / AFP/File
Taylor Swift performs during her Eras tour at Sofi stadium in Inglewood, California. Michael Tran / AFP/File
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'Total Frenzy': Swift Fever Grows in Latin America

Taylor Swift performs during her Eras tour at Sofi stadium in Inglewood, California. Michael Tran / AFP/File
Taylor Swift performs during her Eras tour at Sofi stadium in Inglewood, California. Michael Tran / AFP/File

Excitement is building among Taylor Swift fans in Latin America who have endured months-long queues, expensive tickets and, in one case, assault to realize their dream of seeing the pop superstar.

The 33-year-old singer-songwriter, who holds the women's record for most number one albums, will bring her "Eras" tour to the region from Thursday starting in Mexico, followed by Argentina and Brazil, said AFP.

In Rio de Janeiro, Renan Rodrigues camped out for several nights to buy tickets for Swift's November 17-19 concerts at the Nilton Santos stadium.

The 24-year-old DJ, who performs at parties for Swifties, as the pop star's devoted fans are known, got tickets to all three performances.

But he paid a high price -- an assailant hit him on the head with a bottle for resisting an attempted robbery while he was waiting.

"They wanted to take my cell phone, and inside the case was my card from the only bank authorized for ticket sales. I just thought: they won't take my card," said Rodrigues, who suffered superficial injuries.

Tickets for Taylor Swift shows in Brazil cost between $35 and $468.

In Mexico, where young people earn an average salary of $366 a month according to official data, fans had to pay between $55 and $614.

Ingrid Cruz, founder of the official Mexican fan club, described the high cost as "abuse" and complained that VIP packages were prioritized over regular tickets.

Fans also reported problems with the platform of US retail giant Ticketmaster.

The vendor operates in Mexico as part of the powerful CIE entertainment and media group, which in turn controls around two-thirds of the local market for live shows.

Pre-sales for the four concerts in Mexico City were based on a previous registration of "verified fans" by email.

But even Joel Aguilar, creator of Taylor Swift MX, a fan site with some 20,000 followers from 20 countries, failed to qualify, he said.

Denisse Castro, 26, who has been unemployed for six months, hoped that building a credit history and obtaining a card from the bank sponsoring the concert would help her to secure good seats.

Unfortunately for her, the bank recently tightened its credit restrictions, so Castro could only afford the cheapest tickets.

In the Argentine capital Buenos Aires, a group set up camp outside the River stadium in June, five months before the concert, to ensure they have places near the stage.

"It's going to be a total frenzy," said Lara Palavencino, one of the fans, who take it in turns to reserve their spots.

Tickets sold out quickly in Argentina, despite the country's serious economic crisis.

In Chile, President Gabriel Boric, a self-proclaimed Swiftie, made an unsuccessful appeal to Swift to include his country on her tour.

And in Mexico, proving that the pop star's popularity transcends age, a 64-year-old Supreme Court judge outed himself as a Swiftie earlier this year.

"There's nothing trivial about Taylor Swift," Arturo Zaldivar wrote in a newspaper in June.



Fans Celebrate ‘Squid Game’ Finale with Seoul Parade

Performers dressed as "Squid Game" soldiers march in a parade through central Seoul, followed by a fan event with cast to celebrate the release of the third season of Netflix's hit series, in Seoul, South Korea, June 28, 2025. (Reuters)
Performers dressed as "Squid Game" soldiers march in a parade through central Seoul, followed by a fan event with cast to celebrate the release of the third season of Netflix's hit series, in Seoul, South Korea, June 28, 2025. (Reuters)
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Fans Celebrate ‘Squid Game’ Finale with Seoul Parade

Performers dressed as "Squid Game" soldiers march in a parade through central Seoul, followed by a fan event with cast to celebrate the release of the third season of Netflix's hit series, in Seoul, South Korea, June 28, 2025. (Reuters)
Performers dressed as "Squid Game" soldiers march in a parade through central Seoul, followed by a fan event with cast to celebrate the release of the third season of Netflix's hit series, in Seoul, South Korea, June 28, 2025. (Reuters)

Thousands of fans gathered in Seoul on Saturday to celebrate the final "Squid Game" season, ending a global Netflix hit that is seen as a symbol of South Korea's cultural clout.

The third and final season was released Friday, concluding the series that sees desperate people compete in deadly versions of traditional children's games for a massive cash prize.

Director Hwang Dong-hyuk said he had "poured everything" into the series, which launched nearly four years ago.

"So while it's sentimental to see it end," he said, "there's also a sense of relief".

Fans gathered near Seoul's Gyeongbokgung Palace, led by marchers dressed in the bright pink uniforms worn by the show's mysterious masked agents.

They were followed by others carrying oversize toys from one of the games featured in the series, along with the show's flag.

Park Sang-gyu, a fan who stayed up all night watching the final season, said the dystopian drama was "ultimately a story about people".

"As you watch, you realize it's not just about the games -- it reflects many aspects of real life."

The walls of the Seoul Metropolitan Library were lit up with key scenes, including Young-hee -- the giant motion-sensing animatronic doll featured in one of its brutal games.

Lee Byung-hun, who played the masked Front Man overseeing the competition, said the show had become "something of a cultural phenomenon".

"One that has drawn one of the boldest lines in the history of Korean content," he said.

The first two seasons of the series are among Netflix's most-watched shows, and in 2022, Hwang and the show's leading actor, Lee Jung-jae, became the first Asian men to win Emmy Awards.

The final season follows its hero Gi-hun, played by Lee, as he returns to the ultra-violent games to dismantle them from within after surviving the first round.

Along with filmmaker Bong Joon-ho's Oscar-winning 2019 thriller "Parasite" and K-pop sensation BTS, "Squid Game" is considered one of the most powerful examples of South Korea's rise as a global cultural force.