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Amazon to Start Ads on Prime Video from 2024

FILE PHOTO: The logo of Amazon is seen, November 15, 2022. REUTERS/Pascal Rossignol/File Photo
FILE PHOTO: The logo of Amazon is seen, November 15, 2022. REUTERS/Pascal Rossignol/File Photo
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Amazon to Start Ads on Prime Video from 2024

FILE PHOTO: The logo of Amazon is seen, November 15, 2022. REUTERS/Pascal Rossignol/File Photo
FILE PHOTO: The logo of Amazon is seen, November 15, 2022. REUTERS/Pascal Rossignol/File Photo

Amazon.com said on Friday Prime Video shows and movies will include limited advertisements from early 2024.
The US tech giant said the advertisements will be introduced in the United States, the UK, Germany and Canada in early 2024, followed by France, Italy, Spain, Mexico and Australia later in the year.
Amazon will roll out an ad-free subscription tier for an additional $2.99 per month for US Prime members. Prime subscription in the US costs $14.99 per month or $139 per year.
Live event content such as sports will continue to include advertising even if the subscriber has paid for the ad-free plan, Amazon said.

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Josh Hartnett Takes on Challenge Playing Serial Killer in 'Trap'

Josh Hartnett attends the red carpet at the 'Trap' premiere in New York City, US, July 24, 2024. REUTERS/Caitlin Ochs
Josh Hartnett attends the red carpet at the 'Trap' premiere in New York City, US, July 24, 2024. REUTERS/Caitlin Ochs
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Josh Hartnett Takes on Challenge Playing Serial Killer in 'Trap'

Josh Hartnett attends the red carpet at the 'Trap' premiere in New York City, US, July 24, 2024. REUTERS/Caitlin Ochs
Josh Hartnett attends the red carpet at the 'Trap' premiere in New York City, US, July 24, 2024. REUTERS/Caitlin Ochs

Josh Hartnett says his role as a shrewd serial killer in filmmaker M. Night Shyamalan's new movie "Trap" marks a departure for him as an actor.
"It's unlike anything else I've played," Hartnett, who has starred in films such as "Black Hawk Down", "Lucky Number Slevin", "Pearl Harbor" and "The Virgin Suicides", said at the London premiere of "Trap" on Monday.
"Honestly, taking on this character wouldn't have been possible had it not been for Night, because if you're going to take on something this wild and this out there, you need somebody who you really trust behind the camera," Reuters quoted the American actor as saying.
"And another thing is, I just always like a challenge."
In "Trap" Hartnett plays Cooper, who takes his teenage daughter to a pop concert that turns out to be an elaborate police entrapment operation set up to catch a serial killer - who turns out to be Cooper. The psychological thriller was written, directed and produced by Shyamalan, who is known for his unique plot twists.
"I try to create something really hyper original in the marketplace so I can compete," said Shyamalan, whose credits include "The Sixth Sense", "Signs" and "Split".
That originality means the work "sticks with you. The idea here was like a concert and a thriller together."
Getting into the mindset of the character involved reading about psychopathy and sociopathy and long discussions with Shyamalan about the tone they wanted the character and the movie to take, Hartnett said.
The result was another career high point, said Hartnett, 46, who started acting in the late 1990s and whose recent work includes roles in Christopher Nolan's "Oppenheimer" and Guy Ritchie's "Wrath of Man" as well as parts in TV series "Black Mirror" and "The Bear".
"Trap" is out in cinemas globally in August.