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Saudi Arabia Unveils Largest Entertainment Destination in Aseer Worth over SAR 1.3 Billion

With an investment value of more than SAR 1.3 billion, the entertainment destination is strategically located between the cities of Abha and Khamis Mushait, near Abha International Airport. (SPA)
With an investment value of more than SAR 1.3 billion, the entertainment destination is strategically located between the cities of Abha and Khamis Mushait, near Abha International Airport. (SPA)
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Saudi Arabia Unveils Largest Entertainment Destination in Aseer Worth over SAR 1.3 Billion

With an investment value of more than SAR 1.3 billion, the entertainment destination is strategically located between the cities of Abha and Khamis Mushait, near Abha International Airport. (SPA)
With an investment value of more than SAR 1.3 billion, the entertainment destination is strategically located between the cities of Abha and Khamis Mushait, near Abha International Airport. (SPA)

Governor of Aseer Region and Chairman of Aseer Development Authority “ASDA” Prince Turki bin Talal bin Abdulaziz oversaw the announcement of SEVEN’s fifth entertainment destination in the Kingdom and the first in the Aseer region, reported the Saudi Press Agency on Sunday.

With an investment value of more than SAR 1.3 billion, the entertainment destination is strategically located between the cities of Abha and Khamis Mushait, near Abha International Airport. The development is set on a land size of 64,000 square meters with a built-up area of more than 79,000 square meters.

Designed by Gensler, a global architecture, design, and planning firm, the architecture was inspired by the ancient stone buildings of the area to highlight the identity of Aseer. The design aligns with the principles of The Urban Code of Aseer Region, which aims to promote excellence in urban planning, design, landscape and architecture, while respecting the identity of the region.

Prince Turki said: “Aseer region is witnessing an unprecedented renaissance across different sectors and verticals through the endless support from our leadership. SEVEN’s entertainment destination in Abha is one of the key projects in Aseer which will support our ambition to become a global destination all year round.”

Chairman of the Board of Directors of SEVEN Abdullah AlDawood said: “Abha represents another ambitious project in the framework of our efforts to support the entertainment sector across the Kingdom following the objectives and goals of Vision 2030. We forecast a GDP contribution of more than SAR 4 billion and over 5 million visitors by 2030. In addition to creating more than hundreds of direct and indirect jobs for the people of Aseer region.”

He added: “We have been keen, in cooperation with the Aseer Development Authority and under the direct supervision of Prince Turki bin Talal bin Abdul Aziz Al Saud, to ensure that the architectural design of the destination is inspired by the ancient heritage of the region, while providing unique and distinctive entertainment attractions for guests of all age groups, enriching their quality of life.”

“We extend our sincere appreciation to our strategic partners for supporting our efforts to develop the entertainment landscape in the region.”

SEVEN, a wholly owned subsidiary of the Public Investment Fund (PIF), has appointed Modern Building Leaders to undertake the construction works.

SEVEN Abha will be home to eight unique attractions, which includes a family entertainment center offering various experiences from arcade games, unique world-class rides to Virtual reality areas.

There will be a Discovery Adventures jungle-themed edutainment attraction created in partnership with Warner Bros. Discovery Global Themed Entertainment, an outdoor jungle-themed attraction that provides exciting educational entertainment experiences; a PLAY-DOH themed entertainment center that taps into children’s creativity and imagination under license by leading toy and game company Hasbro; and a 12-hole indoor golf adventure area with the latest technology for an immersive gaming experience.

Visitors can experience a full range of live entertainment events at the multipurpose venue, indoor e-karting on multi-level tracks, a 10-lane futuristic bowling concept, ten screens for cinema from AMC and many more fun-filled experiences all under one roof. In addition, SEVEN will bring a wide range of retail and F&B offerings with something to suit everyone.

SEVEN has partnered with leading companies in their fields to design the entertainment attractions in Abha, including Cundall, Theme 3, Top Notch, Holofice, Thinkwell and Sea Quest.

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UK Blues Legend John Mayall Dead at 90 

English blues singer John Mayall performs with his band The Bluesbreakers, on the stage of the Miles Davis hall during the 42nd Montreux Jazz Festival in Montreux, Switzerland, late Monday, July 7, 2008. (AP)
English blues singer John Mayall performs with his band The Bluesbreakers, on the stage of the Miles Davis hall during the 42nd Montreux Jazz Festival in Montreux, Switzerland, late Monday, July 7, 2008. (AP)
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UK Blues Legend John Mayall Dead at 90 

English blues singer John Mayall performs with his band The Bluesbreakers, on the stage of the Miles Davis hall during the 42nd Montreux Jazz Festival in Montreux, Switzerland, late Monday, July 7, 2008. (AP)
English blues singer John Mayall performs with his band The Bluesbreakers, on the stage of the Miles Davis hall during the 42nd Montreux Jazz Festival in Montreux, Switzerland, late Monday, July 7, 2008. (AP)

John Mayall, the British blues pioneer whose 1960s music collective the Bluesbreakers helped usher in a fertile period of rock and brought guitarists like Eric Clapton to prominence, has died at 90, his family said Tuesday.

Mayall, a singer and multi-instrumentalist who was dubbed "the godfather of British blues," and whose open-door arrangement saw some of the greats in the genre hone their craft with him and his band, "passed away peacefully in his California home" on Monday, according to a statement posted on his Facebook page.

It did not state a cause of death.

"Health issues that forced John to end his epic touring career have finally led to peace for one of this world's greatest road warriors," it said. "John Mayall gave us 90 years of tireless efforts to educate, inspire and entertain."

Mayall's influence on 1960s rock and beyond is enormous. Members of the Bluesbreakers eventually went on to join or form groups including Cream, Fleetwood Mac, the Rolling Stones and many more.

At age 30, Mayall moved to London from northern England in 1963. Sensing revolution in the air, he gave up his profession as a graphic designer to embrace a career in blues, the musical style born in Black America.

He teamed up with a series of young guitarists including Clapton, Peter Green, later of Fleetwood Mac, and Mick Taylor who helped form the Rolling Stones.

In the Bluesbreakers' debut album in 1966, "Blues Breakers With Eric Clapton," John Mayall enthralled music aficionados with a melding of soulful rock and gutsy, guitar-driven American blues featuring covers of tunes by Robert Johnson, Otis Rush and Ray Charles.

The blues music he was playing in British venues was "a novelty for white England," he told AFP in 1997.

That album was a hit, catapulting Clapton to stardom and bringing a wave of popularity to a more raw and personal blues music.

Mayall moved to California in 1968 and toured America extensively in 1972.

He recorded a number of landmark albums in the 1960s including "Crusade," "A Hard Road," and "Blues From Laurel Canyon." Dozens more followed in the 1970s and up to his latest, "The Sun Is Shining Down," in 2022.

Mayall was awarded an OBE, an Officer of the Order of the British Empire, in 2005.