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Taylor Swift Named Time Person of the Year

US singer-songwriter Taylor Swift arrives for the 65th Annual Grammy Awards at the Crypto.com Arena in Los Angeles on February 5, 2023. (AFP)
US singer-songwriter Taylor Swift arrives for the 65th Annual Grammy Awards at the Crypto.com Arena in Los Angeles on February 5, 2023. (AFP)
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Taylor Swift Named Time Person of the Year

US singer-songwriter Taylor Swift arrives for the 65th Annual Grammy Awards at the Crypto.com Arena in Los Angeles on February 5, 2023. (AFP)
US singer-songwriter Taylor Swift arrives for the 65th Annual Grammy Awards at the Crypto.com Arena in Los Angeles on February 5, 2023. (AFP)

Time magazine named US pop superstar Taylor Swift as its person of the year on Wednesday, calling the musical force of nature the "hero of her own story."

Swift has smashed industry records this year with both her tour and the film of the globetrotting musical cavalcade that is estimated to bring in almost $2 billion of revenue as her adoring fans flock to see her in the flesh.

"Taylor Swift found a way to transcend borders and be a source of light... Swift is the rare person who is both the writer and hero of her own story," Time editor-in-chief Sam Jacobs wrote in a statement.

"Much of what Swift accomplished in 2023 exists beyond measurement. She mapped her journey and shared the results with the world: She committed to validating the dreams, feelings, and experiences of people, especially women, who felt overlooked and regularly underestimated."

The huge $92.8 million opening earlier this year of Taylor Swift's "The Eras Tour" film set the tone for the 33-year-old "Cruel Summer" singer's 2023.

Advance ticket sales for the movie topped $100 million worldwide, theater operator AMC said, making it the best-selling feature-length concert film in history.

"(Fans) had to work really hard to get the tickets... I wanted to play a show that was longer than they ever thought it would be, because that makes me feel good leaving the stadium," Swift told Time.

This year, Swift's blossoming romance with Kansas City Chiefs player Travis Kelce has also brought the NFL a whole new wave of fans as her hundreds of millions of social media followers checked out her new squeeze.

"For building a world of her own that made a place for so many, for spinning her story into a global legend, for bringing joy to a society desperately in need of it, Taylor Swift is TIME's 2023 Person of the Year," Jacobs said.

Mainstream sensation

The "Eras" tour currently has more than 145 dates.

According to Pollstar, the industry magazine covering the performing arts, each concert generates $13 million in revenue, which would bring the tour total to around $1.9 billion.

No artist or group has previously crossed the symbolic billion-dollar threshold.

Swift's defining tool has proved to be social media, through which she regularly interacts with fans.

Born in Pennsylvania, Swift started writing country songs on guitar in her early teens.

Her father shifted his job in financial services to the country music capital of Nashville to allow her a chance in the industry.

After winning a growing mainstream audience for her introspective country songs, Swift switched to a thoroughly pop direction for her fifth studio album -- "1989," named after her year of birth.

"What makes Swift a cultural phenomenon is not only her musical prowess and versatility but the trademark authenticity she puts on each note and verse," Forbes magazine said in an article published in October.

Time first presented its Person of the Year award in 1927.

Last year's honoree was Volodymyr Zelensky as well as "the spirit of Ukraine" for the resistance the country has shown in the face of Russia's invasion.

Previous selections have included US President Joe Biden and Vice President Kamala Harris, Martin Luther King Jr., former German chancellor Angela Merkel, Pope Francis, and climate activist Greta Thunberg.

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Entertainment

Ari Aster Made a Movie About Polarized America. ‘Eddington’ Has Been Polarizing

Pedro Pascal, from left, director Ari Aster and Joaquin Phoenix pose for photographers at the photo call for the film "Eddington" at the 78th international film festival, Cannes, southern France, Saturday, May 17, 2025. (AP)
Pedro Pascal, from left, director Ari Aster and Joaquin Phoenix pose for photographers at the photo call for the film "Eddington" at the 78th international film festival, Cannes, southern France, Saturday, May 17, 2025. (AP)
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Ari Aster Made a Movie About Polarized America. ‘Eddington’ Has Been Polarizing

Pedro Pascal, from left, director Ari Aster and Joaquin Phoenix pose for photographers at the photo call for the film "Eddington" at the 78th international film festival, Cannes, southern France, Saturday, May 17, 2025. (AP)
Pedro Pascal, from left, director Ari Aster and Joaquin Phoenix pose for photographers at the photo call for the film "Eddington" at the 78th international film festival, Cannes, southern France, Saturday, May 17, 2025. (AP)

A Post-it note sat near Ari Aster while he wrote “Eddington”: “Remember the phones.”

“Eddington” may be set during the pandemic, but the onset of COVID-19 isn't its inciting incident. Outside the fictional New Mexico town, a data center is being built. Inside Eddington, its residents — their brains increasingly addled by the internet, social media, smartphones and whatever is ominously emanating from that data center — are growing increasingly detached from one another, and from each other’s sense of reality.

“We’re living in such a weird time and we forget how weird it is,” Aster says. “Things have been weird ever since we were able to carry the internet on our person. Ever since we began living in the internet, things have gotten weirder and weirder.”

“It’s important to keep reminding ourselves: This is weird.”

Moviegoers have grown accustomed to expecting a lack of normalcy in Aster's movies. His first three films — “Hereditary,” “Midsommar,” “Beau Is Afraid” — have vividly charted strange new pathways of dread and deep-rooted anxiety. Those fixations make Aster, a master of nightmare and farce, uniquely suited to capturing the current American moment.

“Eddington,” which A24 releases in theaters Friday, may be the most prominent American movie yet to explicitly wrestle with social and political division in the US. In a showdown between Joaquin Phoenix’s bumbling right-wing sheriff and Pedro Pascal’s elitist liberal mayor, arguments over mask mandates, Black Lives Matter protests and elections spiral into a demented Western fever dream.

At a time when our movie screens are filled with escapism and nostalgia, “Eddington” dares to diagnose something frightfully contemporary. Aster, in a recent interview at an East Village coffee shop he frequents, said he couldn’t imagine avoiding it. “To not be talking about it is insane,” he said.

“I’m desperate for work that’s wrestling with this moment because I don’t know where we are. I’ve never been here before,” says Aster. “I have projects that I’ve been planning for a long time. They make less sense to me right now. I don’t know why I would make those right now.”

Predictably polarizing

“Eddington,” appropriately enough, has been divisive. Since its premiere at the Cannes Film Festival in May, Aster’s film has had one of the most polarizing receptions of the year among critics. Even in Cannes, Aster seemed to grasp its mixed response. “I don’t know what you think,” he told the crowd.

Some critics have suggested Aster's film is too satirical of the left. “Despite a pose of satirical neutrality, he mainly seems to want to score points off mask-wearers, young progressives, anti-racists and other targets beloved of reactionaries,” wrote The New Yorker’s Justin Chang. For The New York Times, Manohla Dargis wrote: “Aster knows how to grab your attention, but if he thinks he’s saying something about America, the joke is on him.”

Aster was expecting a divisive reaction. But he disputes some of the discourse around “Eddington.”

“I heard one person say it was harder on the left than the right, and I think that’s pretty disingenuous,” he says. “In the film, one side is kind of annoying and frustrating and hypocritical, and the other side is killing people and destroying lives.”

For Aster, satirizing the left doesn’t mean he doesn’t share their beliefs. “If there’s no self-reflection,” he says, “how are we ever going to get out of this?”

Capturing ‘what was in the air’

Aster began writing “Eddington” in June 2020. He set it in New Mexico, where his family moved when he was 10. Aster wanted to try to capture the disconnect that didn’t start with the pandemic but then reached a surreal crescendo. He styled “Eddington” as a Western with smartphones in place of guns — though there are definitely guns, too.

“The dread I was living with suddenly intensified. And to be honest, I’ve been living with that level of dread ever since,” Aster says. “I just wanted to see if I could capture what was in the air.”

Scripts that dive headlong into politics are far from regular in today’s corporate Hollywood. Most studios would be unlikely to distribute a film like “Eddington,” though A24, the indie powerhouse, has stood behind Aster even after 2023's $35 million-budgeted “Beau Is Afraid” struggled at the box office. A24 has shown a willingness to engage with political discord, backing last year’s speculative war drama, “Civil War.”

And Aster's screenplay resonated with Phoenix, who had starred in “Beau Is Afraid,” and with Pascal. In Cannes, Pascal noted that “it’s very scary to participate in a movie that speaks to issues like this.” For Phoenix, “Eddington” offered clarity and empathy for the pandemic experience.

“We were all terrified and we didn’t fully understand it. And instead of reaching out to each other in those moments, we kind of became antagonistic toward each other and self-righteous and certain of our position,” Phoenix earlier told The AP. “And in some ways it’s so obvious: Well, that’s not going to be helpful.”

‘A time of total obscenity’

Since Aster made “Eddington” — it was shot in 2024 — the second administration of President Donald Trump has ushered in a new political reality that Aster acknowledges would have reshaped his film.

“I would have made the movie more obscene,” he says. “And I would have made it angrier. I think the film is angry. But I think we’re living in a time of total obscenity, beyond anything I’ve seen.”

“Eddington” is designed to be argued over. Even those who find its first half well-observed may recoil at the violent absurdism of its second half. The movie, Aster says, pivots midway and, itself, becomes paranoid and gripped by differing world views. You can almost feel Aster struggling to bring any coherence to his, and our, modern-day Western.

But whatever you make of “Eddington,” you might grant it’s vitally important that we have more films like it — movies that don’t tiptoe around today in period-film metaphor or avoid it like the plague. Aster, at least, doesn’t sound finished with what he started.

“I’m feeling very heartbroken about where we are, and totally lost, so I’m looking for ways to go into those feelings but also to challenge them. What can be done?” Aster says. “Because this is a movie about people who are unreachable to each other and completely siloed off, or fortressed off, a question that kept coming to me was: What would an olive branch look like? How do we find a way to reengage with each other?”