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‘Day of Reckoning’ Boxing Film Exceeds 150 Million Views in Just One Week

‘Day of Reckoning’ new trailer has officially accumulated over 150 million views since its launch only a week ago.
‘Day of Reckoning’ new trailer has officially accumulated over 150 million views since its launch only a week ago.
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‘Day of Reckoning’ Boxing Film Exceeds 150 Million Views in Just One Week

‘Day of Reckoning’ new trailer has officially accumulated over 150 million views since its launch only a week ago.
‘Day of Reckoning’ new trailer has officially accumulated over 150 million views since its launch only a week ago.

‘Day of Reckoning’, the much talked about new trailer starring an array of titan names from the world of boxing, has now officially accumulated over 150 million views since its launch only a week ago.

The video, lauded by many for pushing the boundaries of sports promo films with its impressive cinematic quality and originality, was unveiled by Turki Alalshikh, Chairman of the General Entertainment Authority (GEA) a week ago to promote what is an unparalleled fight card by the same name ‘Day of Reckoning’, set to take place on December 23 in Riyadh, Saudi Arabia.

The gripping short film stars a number of the big-name boxers that are due to feature on the night transformed into zombies, and has earned praise globally since its launch across Instagram, X, TikTok, Facebook and YouTube, having accumulated more than 150 million views, including 123 million on X alone.

‘Day of Reckoning’ was directly supervised by Turki Alalshikh, who worked alongside Big Time Creative Shop, the agency founded by GEA as the creative arm of its organization, on its script and production to bring the concept to life, and was directed by Romain Chassaing.

Leading media outlets around the world have described it as ‘one of the greatest fight promos ever’ suggesting it has ‘a hint of Hollywood’, which has ‘ignited the internet’ and left fans ‘buzzing’ for the big night itself this coming Saturday. It includes scenes such as former WBC world title holder Deontay Wilder and Frank Warren, owner of Queensbury Promotions, careering around a corner in a van and two-time Unified World Heavyweight Champion Anthony Joshua signing a contract in blood with Eddie Hearn watching on as he smokes a cigar.

Another heavyweight contender Filip Hrgovic is seen casually replacing one of his eyeballs, while Otto Wallin decapitates a zombie with a single punch.

Director Romain Chassaing said: “The shoot was very, very fun. The boxers really enjoyed it. There was something very cool between [Anthony] Joshua and Eddie [Hearn], they were laughing a lot, and the scene with Frank [Warren] in the van with a crazy [Deontay] Wilder was very fun to shoot, because Wilder is playing it very well.

"With just three days to go until the unprecedented fight night, ‘Day of Reckoning’ sees a co-main event which features Anthony Joshua going up against Otto Wallin, alongside Joseph Parker taking on the Bronze Bomber Deontay Wilder.

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Entertainment

‘Kraven the Hunter’ Flops while ‘Moana 2’ Tops Box Office Again

This image released by Disney shows the character Moana, voiced by Auli'i Cravalho, in a scene from "Moana 2." (Disney via AP)
This image released by Disney shows the character Moana, voiced by Auli'i Cravalho, in a scene from "Moana 2." (Disney via AP)
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‘Kraven the Hunter’ Flops while ‘Moana 2’ Tops Box Office Again

This image released by Disney shows the character Moana, voiced by Auli'i Cravalho, in a scene from "Moana 2." (Disney via AP)
This image released by Disney shows the character Moana, voiced by Auli'i Cravalho, in a scene from "Moana 2." (Disney via AP)

The Spider-Man spinoff “Kraven the Hunter” got off to a disastrous start in North American theaters this weekend.
The movie starring Aaron Taylor-Johnson earned only $11 million, according to studio estimates Sunday, making it one of the worst openings for a Marvel-adjacent property. Its box office take was even less than the film “Madame Web,” The Associated Press reported.
The weekend's other major studio release was Warner Bros.’ animated “The Lord of the Rings: The War of the Rohirrim,” which made $4.6 million. Made for about $30 million, the movie is set 183 years before the events of “The Lord of the Rings” films and was fast-tracked to ensure New Line did not lose the rights to Tolkien’s novels. Peter Jackson, Fran Walsh and Philippa Boyens have been working on future live-action films for the franchise.
Meanwhile, the top of the charts again belonged to “Moana 2" and “Wicked.”
“Moana” added $26.6 million to its domestic total in its third weekend and $57.2 million internationally, bringing its global tally to $717 million. It's now the fourth highest grossing film of the year, surpassing “Dune: Part Two."
“Wicked,” which is in its fourth weekend, brought in another $22.5 million to take second place. The Universal musical has made over $359 million domestically and over $500 million worldwide.
“Gladiator II” also made $7.8 million, bringing its domestic total to $145.9 million in four weeks.
“Kraven the Hunter” is the latest misfire from Sony in its attempt to mine the Spider-Man universe for spin-off franchises without the lucrative web slinger himself. “Kraven” joins “Madame Web” and “Morbius” in franchise additions that fell flat with both audiences and critics. The one exception on this rollercoaster journey has been the “Venom” trilogy, which has made over $1.8 billion worldwide.
The R-rated “Kraven the Hunter” was directed by J.C. Chandor and faced a number of delays, partly due to the Hollywood strikes. It was shot nearly three years ago and originally slated to hit theaters in January 2023. The film cost a reported $110 million to produce and was co-financed by TSG. Internationally, it made $15 million, but its potential for longevity appears limited: It currently carries a 15% “fresh” rating on Rotten Tomatoes and got a C grade on CinemaScore from opening weekend audiences.
“It’s not always a guarantee that you’ll be able to connect with audiences when you have a spinoff character," said Paul Dergarabedian, the senior media analyst for Comscore. “General audiences seem to want to know exactly what they’re getting.”
Several awards contenders opened in limited release over the weekend, including Paramount’s “September 5” about ABC's coverage of the Munich Olympics hostage crisis. Amazon MGM and Orion's “Nickel Boys,” based on Colson Whitehead’s Pulitzer-winner about an abusive reform school in Florida, opened in two theaters in New York. It averaged $30,422 per screen and will be expanding to Los Angeles before going nationwide in the coming weeks.
The box office has seen a dramatic recovery since June, when it was down nearly 28% from the previous year. The deficit now stands at 4.8%.
Final domestic figures will be released Monday.