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‘Mean Girls’ Takes 1st Place at Box Office

A guest purchases a ticket in front of a box office at AMC movie theater in Lincoln Square, New York, US, March 6, 2021. REUTERS/Jeenah Moon/File Photo
A guest purchases a ticket in front of a box office at AMC movie theater in Lincoln Square, New York, US, March 6, 2021. REUTERS/Jeenah Moon/File Photo
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‘Mean Girls’ Takes 1st Place at Box Office

A guest purchases a ticket in front of a box office at AMC movie theater in Lincoln Square, New York, US, March 6, 2021. REUTERS/Jeenah Moon/File Photo
A guest purchases a ticket in front of a box office at AMC movie theater in Lincoln Square, New York, US, March 6, 2021. REUTERS/Jeenah Moon/File Photo

Winter storms and cinema closures in North America didn’t dampen the opening weekend for “Mean Girls.” The Paramount release, adapted from the Broadway musical and the 2004 Tina Fey movie, earned $28 million in its first three days in theaters according to studio estimates Sunday. Not accounting for inflation, that’s more than the $24.4 million the first movie made in its opening weekend, The Associated Press reported.
The “Mean Girls” competition over the Martin Luther King Jr. holiday weekend featured several new releases, including the Jason Statham action movie “The Beekeeper" and the Jay-Z produced biblical satire “The Book of Clarence," in addition to a slew of awards contenders capitalizing on buzz from recent nominations and the Golden Globes.
As with “Barbie,” another enthusiastically pink movie, female audiences made up the vast majority (76%) of opening weekend ticket buyers for “Mean Girls.” According to exit polls, 70% were between the ages of 18 and 34, which, yes, means that it had appeal for audiences who hadn’t been born when Regina George was first introduced to the world.
“The property is iconic,” said Chris Aronson, Paramount’s president of domestic distribution. “Tina Fey is legendary and her contemporary twist has resonated with audiences, particularly the female audience.”
This iteration of “Mean Girls” stars Angourie Rice, Auli’i Cravalho and Reneé Rap, who played Regina on stage. It was originally planned to go straight to streaming on Paramount+, but the studio pivoted after test scores were positive. Social media played a big part in getting the word out and “Mean Girls” also inspired groups of friends to go to the movies together. An estimated 40% went with two or more friends.
Fey returned to write and co-star in the new film, which was directed by Samantha Jayne and Arturo Perez Jr. and cost a reported $36 million to produce. Reviews have been more positive than not, with a 70% on Rotten Tomatoes, but audiences gave it a B CinemaScore which may not bode especially well for word-of-mouth appeal. Recent musicals like “Wonka” and “The Color Purple” scored in the A-range. The studio is optimistic after this weekend though. It also made $6.5 million from 16 international markets.
“It’s no secret that the release calendar is a little light for the first couple months of the year and because of the reception to this film we stand a chance of broadening this audience,” Aronson said. “It really is a crowd-pleaser.”
Amazon and MGM’s “The Beekeeper" debuted in second place with an estimated $16.8 million from 3,303 theaters. Men made up approximately 62% of ticket buyers and audiences overall gave it a B+ CinemaScore. By the end of the four-day weekend, the studio expects it to have made $19.1 million. Miramax handled the international distribution for “The Beekeper,” which also grossed $20.4 million from 49 territories.
Third place went to “Wonka,” which added $8.4 million in its fifth weekend. The Timothée Chalamet-led musical has now made over $178 million domestically and $500 million globally.
“Musicals are on a roll,” said Paul Dergarabedian, the senior media analyst for Comscore. “It seems like a lot of studios run away from putting musical on their films for fear of limiting their audience pool, but I think this is a genre Hollywood should embrace and highlight.”
The Sydney Sweeney and Glen Powell romantic comedy “Anyone But You,” a Sony release, is turning into a bit of a sleeper success as well, making nearly $7 million in its fourth weekend. By Monday, its domestic total should be around $56.5 million. Universal and Illumination’s “Migration” rounded out the top five with $6.2 million in its fourth weekend.
Not everything landed this weekend, though. “The Book of Clarence,” a faith-based comedy/drama with a starry, ensemble cast including LaKeith Stanfield, Omar Sy, RJ Cyler, David Oyelowo, Alfre Woodard and Teyana Taylor is not off to a promising start. The Legendary Pictures release opened to an estimated $2.6 million from just over 2,000 locations.
Written and directed by the British singer-songwriter Jeymes Samuel (stage name The Bullitts), it was self-consciously styled after Golden Age biblical epics like “The Ten Commandments.” It has also gotten mixed reviews, with 68% on Rotten Tomatoes and a B CinemaScore.
The Walt Disney Co. sent its 2020 Pixar film “Soul” to movie theaters this weekend as well, where it made $429,000 from 1,350 locations in North America. It's the first of several Pixar movies, including “Luca" and “Turning Red,” that Disney is bringing to theaters this winter after all had streaming-only releases on Disney+ during the pandemic.
Hollywood's awards season is also in full swing, and though many top contenders are already available to watch at home, some are still rolling out in theaters and hoping to capitalize on new nominations and awards shows like last weekend's Golden Globes. “Poor Things,” which was a big winner, added $1.8 million from only 580 theaters. “All of Us Strangers” took in $474,000 from 120 screens. “American Fiction” expanded nationwide and made $1.9 million from 625 screens. “The Zone of Interest,” playing on 25 screens, also crossed $1 million.
Estimated ticket sales for Friday through Sunday at US and Canadian theaters, according to Comscore. Final domestic figures will be released Tuesday.

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‘Comeback’ Queen Demi Moore ‘Has Always Been Here,’ Says Director

US actress Demi Moore poses with the Best Performance by a Female Actor in a Motion Picture – Musical or Comedy award for "The Substance" in the press room during the 82nd annual Golden Globe Awards at the Beverly Hilton hotel in Beverly Hills, California, on January 5, 2025. (AFP)
US actress Demi Moore poses with the Best Performance by a Female Actor in a Motion Picture – Musical or Comedy award for "The Substance" in the press room during the 82nd annual Golden Globe Awards at the Beverly Hilton hotel in Beverly Hills, California, on January 5, 2025. (AFP)
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‘Comeback’ Queen Demi Moore ‘Has Always Been Here,’ Says Director

US actress Demi Moore poses with the Best Performance by a Female Actor in a Motion Picture – Musical or Comedy award for "The Substance" in the press room during the 82nd annual Golden Globe Awards at the Beverly Hilton hotel in Beverly Hills, California, on January 5, 2025. (AFP)
US actress Demi Moore poses with the Best Performance by a Female Actor in a Motion Picture – Musical or Comedy award for "The Substance" in the press room during the 82nd annual Golden Globe Awards at the Beverly Hilton hotel in Beverly Hills, California, on January 5, 2025. (AFP)

Demi Moore's Golden Globe best actress win for "The Substance" has, almost overnight, transformed the 1990s megastar into a seemingly unlikely favorite for the Oscars.

In her acceptance speech Sunday, the 62-year-old -- who once generated headlines as much for her love life as for her hit films -- said she had long been dismissed as a "popcorn actress," and had never "won anything as an actor."

But for Coralie Fargeat, the French director who also wrote Moore's new, blood-drenched body horror film, there is nothing surprising about the late-career reappraisal her leading lady is now enjoying.

"It was so moving to see Demi on that stage," Fargeat told AFP, the morning after Moore's big win.

The movie allowed audiences "to see who she is as an actress, and not project any more the stereotype that if you're beautiful, you can't be a good actress."

"It is being called a comeback. But she has always been here," Fargeat added.

Society's obsession with pigeonholing and pinning expiration dates on women is the core premise of "The Substance."

In the film, globally distributed by MUBI, Moore's character Elisabeth is a fading movie star, who is abruptly fired from her hit TV fitness show as she turns 50.

Out of desperation, she injects herself with a mysterious serum which allows her to live in a younger version of her body -- as long as she returns to her older form every week.

Inevitably, the allure of remaining young proves too strong, especially after Elisabeth's stunningly youthful alter ego is catapulted to fame by creepy male executives.

- 'Dream' -

Fargeat had long been a fan of Moore's acting work, which included hits like "Indecent Proposal" and "Ghost," as well as more divisive fare like "G.I. Jane."

"I could like or not like the movies, but I think she always delivered pretty great performances," said the director.

But Moore's real-life career also incarnated "this iconic star" represented by her character in "The Substance."

"Someone who has been totally valued for this dream, this fake promise that if you're young, beautiful, you're going to be happy and successful," said Fargeat.

"And when this goes away, it's like all your life is going away."

Even so, Moore's pitch-perfect casting as Elisabeth nearly did not happen.

Fargeat at first assumed Moore would not be interested in a role requiring countless, grotesque scenes of gore and decay.

But the director picked up a copy of Moore's 2019 memoir "Inside Out," which laid bare the actor's battles with ageism and misogyny, as well as addiction, abuse and very public divorces.

"When I read her book, I really saw that she was ready to take the level of risk that the movie requested," said Fargeat.

"The film is really about women's bodies. I wanted to tell my stories [in] the flesh," recalled Fargeat.

Fargeat also admits she was a demanding and meticulous director on set, requiring "a lot of takes."

Moore has spoken about losing 20 pounds (nine kilos) and contracting shingles due to the intense strain of filming, while co-star Margaret Qualley described being in the movie's prosthetic suits as "torture" that triggered panic attacks.

"If the lead performance isn't ready to go that far, the whole movie falls apart," said Fargeat.

Moore "took the risk to follow the vision of the movie... that's very, very brave and courageous," she said.

- Oscars race -

With the Globes win, more attention will come to "The Substance" -- both from wider audiences, and Oscars voters, who are picking their final nominees on ballots due this week.

Fargeat herself could earn nods for best director and best original screenplay, and "The Substance" is tipped by many pundits to make the best picture list.

But few would now bet against Moore for best actress.

"From the beginning, I believed that this can happen," said Fargeat. "That's what cinema is about -- creating things that people are not expecting."

"I'm just immensely proud to have created this part."