Dwayne Johnson Gets the Rights to the Name ‘The Rock’, Joins Board of WWE Owner TKO Group 

Dwayne Johnson. (AP)
Dwayne Johnson. (AP)
TT

Dwayne Johnson Gets the Rights to the Name ‘The Rock’, Joins Board of WWE Owner TKO Group 

Dwayne Johnson. (AP)
Dwayne Johnson. (AP)

It is a name that has become almost synonymous with professional wrestling but its bearer, Dwayne Johnson, has never legally owned "The Rock."

That will change under a new agreement with the WWE under which Johnson will also join the board of TKO Group, the sports and entertainment company that houses WWE and UFC.

"The Rock" is a name derived from Johnson's father, WWE Hall of Famer Rocky Johnson, who was the first Black champion in WWE history (alongside partner Tony Atlas), according to the WWE.

Johnson, a movie and wrestling star, has a business portfolio that includes production company Seven Bucks Productions, energy drink company ZOA Energy, Project Rock apparel brand and the United Football League.

"I am thrilled to partner with Dwayne and welcome his immense talent to TKO’s Board," TKO CEO Ariel Emanuel said in a prepared statement. "Dwayne brings an incredible track record of creating content and building globally recognized consumer brands, and he will play a key role in realizing our ambitions for TKO."

TKO Group Holdings Inc. says Johnson's board appointment, effective Tuesday, reflects its "commitment to delivering long-term value and strong performance for shareholders through strategic growth initiatives across both UFC and WWE."

Johnson began his wrestling career with WWE in 1996. He has recently appeared on World Wrestling Entertainment Inc.'s "Smackdown" and "Raw" television programs, with rumors swirling that he may compete at this year's WrestleMania.

"I’m very motivated to help continue to globally expand our TKO, WWE, and UFC businesses as the worldwide leaders in sports and entertainment — while proudly representing so many phenomenal athletes and performers who show up every day putting in the hard work with their own two hands to make their dreams come true and deliver for our audiences," Johnson said in a prepared statement. "I’ve been there, I’m still there and this is for them."

TKO also announced Tuesday that Brad Keywell will become a board member. Keywell has co-founded and led multiple companies, including Groupon, Echo Global Logistics, MediaOcean, and Uptake Technologies, where he is currently founder and executive chairman.

The additions of Johnson and Keywell will increase TKO's board from 11 to 13 members.



Nintendo Showcases ‘Super Mario’, Game Boy History in New Museum

Characters Mario and Luigi are seen at the grand opening of the Super Nintendo World at Universal Studios Hollywood in Universal City, Los Angeles, California, US, February 15, 2023. (Reuters)
Characters Mario and Luigi are seen at the grand opening of the Super Nintendo World at Universal Studios Hollywood in Universal City, Los Angeles, California, US, February 15, 2023. (Reuters)
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Nintendo Showcases ‘Super Mario’, Game Boy History in New Museum

Characters Mario and Luigi are seen at the grand opening of the Super Nintendo World at Universal Studios Hollywood in Universal City, Los Angeles, California, US, February 15, 2023. (Reuters)
Characters Mario and Luigi are seen at the grand opening of the Super Nintendo World at Universal Studios Hollywood in Universal City, Los Angeles, California, US, February 15, 2023. (Reuters)

Japanese firm Nintendo will next week open a museum showcasing its history, where fans of "Super Mario", "The Legend of Zelda" and the Game Boy and Switch can gain insight into one of the world's most renowned game makers.

Located in Uji near the company's Kyoto headquarters, the museum underscores the many evolutions of Nintendo, which was founded in 1889 as a maker of "hanafuda" playing cards and is now a global gaming giant.

Shigeru Miyamoto, executive fellow at Nintendo and creator of "Super Mario", said the museum was intended to deepen understanding of the company.

"If making products while protecting concepts such as family, fun and ease of understanding is rooted in our employees then the new Nintendo will continue to grow," he told reporters.

The museum, which opens to the public Oct. 2, is located on the site of a plant that used to make playing cards and was a center for product repairs. Tickets on its website are sold out for the following two months.

In addition to displaying iconic devices such as the Wii console and the handheld Game Boy, visitors will be able to see lesser known products such as the "Mamaberica" baby stroller and the "Copilas" printer.

The museum also offers a range of interactive experiences, with visitors able to partner to play the video game "Super Mario Bros." featuring mustachioed plumber Mario on a single, oversized Family Computer controller.

While a push into mobile gaming has tapered off, other efforts by Nintendo to expand beyond its core gaming business have gained traction with the company opening stores and employing its roster of characters in theme parks and film.

The Switch console has been a runaway success with an install base exceeding 140 million units, but with sales slowing, investor attention in now focused on the prospects for a successor device, with Nintendo due to reveal details in the current financial year, which ends in March.