Dwayne Johnson Gets the Rights to the Name ‘The Rock’, Joins Board of WWE Owner TKO Group 

Dwayne Johnson. (AP)
Dwayne Johnson. (AP)
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Dwayne Johnson Gets the Rights to the Name ‘The Rock’, Joins Board of WWE Owner TKO Group 

Dwayne Johnson. (AP)
Dwayne Johnson. (AP)

It is a name that has become almost synonymous with professional wrestling but its bearer, Dwayne Johnson, has never legally owned "The Rock."

That will change under a new agreement with the WWE under which Johnson will also join the board of TKO Group, the sports and entertainment company that houses WWE and UFC.

"The Rock" is a name derived from Johnson's father, WWE Hall of Famer Rocky Johnson, who was the first Black champion in WWE history (alongside partner Tony Atlas), according to the WWE.

Johnson, a movie and wrestling star, has a business portfolio that includes production company Seven Bucks Productions, energy drink company ZOA Energy, Project Rock apparel brand and the United Football League.

"I am thrilled to partner with Dwayne and welcome his immense talent to TKO’s Board," TKO CEO Ariel Emanuel said in a prepared statement. "Dwayne brings an incredible track record of creating content and building globally recognized consumer brands, and he will play a key role in realizing our ambitions for TKO."

TKO Group Holdings Inc. says Johnson's board appointment, effective Tuesday, reflects its "commitment to delivering long-term value and strong performance for shareholders through strategic growth initiatives across both UFC and WWE."

Johnson began his wrestling career with WWE in 1996. He has recently appeared on World Wrestling Entertainment Inc.'s "Smackdown" and "Raw" television programs, with rumors swirling that he may compete at this year's WrestleMania.

"I’m very motivated to help continue to globally expand our TKO, WWE, and UFC businesses as the worldwide leaders in sports and entertainment — while proudly representing so many phenomenal athletes and performers who show up every day putting in the hard work with their own two hands to make their dreams come true and deliver for our audiences," Johnson said in a prepared statement. "I’ve been there, I’m still there and this is for them."

TKO also announced Tuesday that Brad Keywell will become a board member. Keywell has co-founded and led multiple companies, including Groupon, Echo Global Logistics, MediaOcean, and Uptake Technologies, where he is currently founder and executive chairman.

The additions of Johnson and Keywell will increase TKO's board from 11 to 13 members.



‘Beetlejuice Beetlejuice’ Scares Off 'Transformers' for 3rd Week as Box Office No. 1

Michael DeLuca, from top left, Catherine O'Hara, Monica Bellucci, Tim Burton, Michael Keaton, Jenna Ortega, Winona Ryder, Arthur Conti, Amy Nuttall, Burn Gorman, Alfred Gough, Miles Millar, Tommy Harper, from bottom left, Justin Theroux, Pamela Abdy, and Willem Dafoe arrive at the premiere of "Beetlejuice Beetlejuice" on Thursday, Aug. 29, 2024, in London. (Photo by Scott Garfitt/Invision/AP)
Michael DeLuca, from top left, Catherine O'Hara, Monica Bellucci, Tim Burton, Michael Keaton, Jenna Ortega, Winona Ryder, Arthur Conti, Amy Nuttall, Burn Gorman, Alfred Gough, Miles Millar, Tommy Harper, from bottom left, Justin Theroux, Pamela Abdy, and Willem Dafoe arrive at the premiere of "Beetlejuice Beetlejuice" on Thursday, Aug. 29, 2024, in London. (Photo by Scott Garfitt/Invision/AP)
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‘Beetlejuice Beetlejuice’ Scares Off 'Transformers' for 3rd Week as Box Office No. 1

Michael DeLuca, from top left, Catherine O'Hara, Monica Bellucci, Tim Burton, Michael Keaton, Jenna Ortega, Winona Ryder, Arthur Conti, Amy Nuttall, Burn Gorman, Alfred Gough, Miles Millar, Tommy Harper, from bottom left, Justin Theroux, Pamela Abdy, and Willem Dafoe arrive at the premiere of "Beetlejuice Beetlejuice" on Thursday, Aug. 29, 2024, in London. (Photo by Scott Garfitt/Invision/AP)
Michael DeLuca, from top left, Catherine O'Hara, Monica Bellucci, Tim Burton, Michael Keaton, Jenna Ortega, Winona Ryder, Arthur Conti, Amy Nuttall, Burn Gorman, Alfred Gough, Miles Millar, Tommy Harper, from bottom left, Justin Theroux, Pamela Abdy, and Willem Dafoe arrive at the premiere of "Beetlejuice Beetlejuice" on Thursday, Aug. 29, 2024, in London. (Photo by Scott Garfitt/Invision/AP)

It’s a three-peat for “Beetlejuice Beetlejuice.”
The Tim Burton legacy sequel to his 1988 horror comedy topped the North American box office charts for the third straight weekend with $26 million in ticket sales, according to studio estimates Sunday.
It edged out the animated new release “Transformers: One,” which brought in $25 million. The Optimus Prime origin story from Paramount Pictures features the voices of Chris Hemsworth, Brian Tyree Henry and Scarlett Johansson.
“Beetlejuice Beetlejuice,” a Warner Bros. release with Michael Keaton and Winona Ryder returning as stars, has earned more than $226 million domestically in its three weeks after a monster opening of $110 million — the third best of the year — and a second weekend of $51.6 million, The Associated Press reported.
Third place went to the James McAvoy horror “Speak No Evil,” which came in at $5.9 million in its second week for a total of $21.5 million.
On the whole, the box office was in a quiet phase that is expected to break when “Joker: Folie à Deux” dances its way onto the big screen on Oct. 4.
The year’s second-highest grosser “Deadpool & Wolverine” remained in the top 5 in its ninth weekend with another $3.9 million and a domestic total of $627 million. Only Pixar's “Inside Out 2” has earned more.
The Demi Moore-starring, Coralie Fargeat-directed body horror “The Substance," which made a splash at the Cannes Film Festival, brought in $3.1 million on limited screens in its first weekend for the sixth spot.
The Daily Wire movie “Am I Racist?” — in which conservative columnist Matt Walsh goes undercover as a “DEI trainee” — stayed in the top 10 after a fourth place finish last week, earning $2.9 million for seventh place and a two-week total of $9 million.
Estimated ticket sales for Friday through Sunday at US and Canadian theaters, according to Comscore. Final domestic figures will be released Monday.