Comcast to Unveil Netflix, Apple TV+, Peacock Streaming Bundle

FILE - This Jan. 29, 2010, file photo shows the company logo and view of Netflix headquarters in Los Gatos, Calif. (AP Photo/Marcio Jose Sanchez, File)
FILE - This Jan. 29, 2010, file photo shows the company logo and view of Netflix headquarters in Los Gatos, Calif. (AP Photo/Marcio Jose Sanchez, File)
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Comcast to Unveil Netflix, Apple TV+, Peacock Streaming Bundle

FILE - This Jan. 29, 2010, file photo shows the company logo and view of Netflix headquarters in Los Gatos, Calif. (AP Photo/Marcio Jose Sanchez, File)
FILE - This Jan. 29, 2010, file photo shows the company logo and view of Netflix headquarters in Los Gatos, Calif. (AP Photo/Marcio Jose Sanchez, File)

Comcast is set to launch a streaming bundle combining its Peacock service with Netflix and Apple TV+, as the media and broadband company looks to retain subscribers in the face of stiff competition.

The new bundle, StreamSaver, will be available to all its broadband, TV and mobile subscribers and at a "vastly reduced price to anything in the market today", Comcast CEO Brian Roberts told the MoffettNathanson Media, Internet & Communications Conference on Tuesday.

The tie-up follows a similar one announced last week between Warner Bros Discovery and Walt Disney - to offer a bundle of the Disney+, Hulu and Max streaming services.

"We've been bundling video successfully and creatively for 60 years. And so this is the latest iteration of that, and I think this will be a pretty compelling package," Roberts said, Reuters reported.

Broadband subscriber loss has been a sore point for Comcast as it faces intense competition from telecom firms such as T-Mobile and Verizon. The trend is expected to continue with the end of a federal internet subsidy program this month.

Churn - the percentage of customers who have stopped using a company's services - has also long been one of the key problems facing the streaming industry, with more companies turning to bundling to combat subscriber losses and to better compete with industry leader Netflix.

Peacock, the streaming service of Comcast's unit NBCUniversal, reported 34 million subscribers at the end of the first quarter, compared with Netflix's 269.60 million subscribers and 117.6 million at Disney+, excluding Hotstar.

In an effort to attract more customers, Comcast in April launched a low-cost prepaid service plan called "Now" for broadband, TV and mobile, with flexible monthly options.

More details about the Comcast streaming bundle are expected to be released later this month.



Taylor Swift Poses with Prince William after 'Splendid' London Concert

Taylor Swift attends a premiere for Taylor Swift: The Eras Tour in Los Angeles, California, US, October 11, 2023. REUTERS/Mario Anzuoni/File Photo Purchase Licensing Rights
Taylor Swift attends a premiere for Taylor Swift: The Eras Tour in Los Angeles, California, US, October 11, 2023. REUTERS/Mario Anzuoni/File Photo Purchase Licensing Rights
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Taylor Swift Poses with Prince William after 'Splendid' London Concert

Taylor Swift attends a premiere for Taylor Swift: The Eras Tour in Los Angeles, California, US, October 11, 2023. REUTERS/Mario Anzuoni/File Photo Purchase Licensing Rights
Taylor Swift attends a premiere for Taylor Swift: The Eras Tour in Los Angeles, California, US, October 11, 2023. REUTERS/Mario Anzuoni/File Photo Purchase Licensing Rights

Britain's Prince William posed for a photo with US music star Taylor Swift and two of his children, Charlotte and George, at the first night of Swift's Eras tour in London on Friday.

A photo posted on Kensington Palace's X social media feed with the caption "Thank you @taylorswift13 for a great evening!" showed William smiling as Swift took a selfie with him and the children. William celebrated his 42nd birthday on Friday, according to Reuters.

Swift also posted a different photo of her with the royals and her partner Travis Kelce with the message: "Happy Bday M8! London shows are off to a splendid start".

Ahead of the first of her eight shows at London's Wembley Stadium, the city published a special version of its distinctive London Underground map to mark the occasion, and the "Changing of the Guard" ceremony at Buckingham Palace featured a military band rendition of one of her songs.