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‘Furiosa,’ ‘Garfield’ Lead Slowest Memorial Day Box Office in Decades

Cast member Anya Taylor-Joy attends the UK premiere of "Furiosa: A Mad Max Saga" in London, Britain, May 17, 2024. (Reuters)
Cast member Anya Taylor-Joy attends the UK premiere of "Furiosa: A Mad Max Saga" in London, Britain, May 17, 2024. (Reuters)
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‘Furiosa,’ ‘Garfield’ Lead Slowest Memorial Day Box Office in Decades

Cast member Anya Taylor-Joy attends the UK premiere of "Furiosa: A Mad Max Saga" in London, Britain, May 17, 2024. (Reuters)
Cast member Anya Taylor-Joy attends the UK premiere of "Furiosa: A Mad Max Saga" in London, Britain, May 17, 2024. (Reuters)

Movie theaters are looking more and more like a wasteland this summer. Neither “Furiosa: A Mad Max Saga” nor “The Garfield Movie” could save Memorial Day weekend, which is cruising towards a two-decade low.

“Furiosa,” the Mad Max prequel starring Anya Taylor-Joy and Chris Hemsworth, claimed the first place spot for the Friday-Saturday-Sunday weekend with $25.6 million, according to studio estimates on Sunday. Warner Bros. is waiting until Monday to release its four-day estimates.

“The Garfield Movie,” animated and family-friendly, was the other big new offering this weekend from Sony’s Columbia Pictures and Alcon Entertainment. It is claiming No. 1 for the four-day holiday weekend with an estimated $31.9 million in ticket sales through Memorial Day. Sony estimates its three-day earnings to be $24.8 million.

Aside from Memorial Day in 2020 when theaters were closed due to COVID-19, these are the lowest earning No. 1 movies in 29 years, since “Casper” earned $22.5 million (not adjusted for inflation) in its first four days in 1995. Big earners are more typical for the holiday weekend, which has had ten movies crack $100 million, led by “Top Gun: Maverick’s” record-setting $160 million launch in 2022.

Last year, the live-action “The Little Mermaid” joined the group with a $118 million debut. Audiences even turned out in greater numbers over the pandemic-addled weekend in 2021 for “A Quiet Place Part II,” which made over $57 million.

“Furiosa” was never expected to join the $100 million opener club, which Warner Bros. released on 3,804 screens in the US and Canada. But it was supposed to have a slightly stronger showing in the $40 million range over its first four days. That would have been more in line with its predecessor, “Mad Max: Fury Road,” which opened to $45.4 million in May 2015. “Fury Road,” starring Charlize Theron and Tom Hardy, went on to gross nearly $380 million worldwide.

This new origin story in which Taylor-Joy plays a younger version of Theron’s character had a lot of things going for it, too, including strong reviews out of the just-wrapped Cannes Film Festival (it has an 89% on Rotten Tomatoes) and a splashy international press tour with many buzzy premiere looks from Taylor-Joy. With a reported $168 million production budget, not accounting for marketing and promotion, “Furiosa” has a long road to profitability.

“The Garfield Movie,” meanwhile, was more modestly budgeted, at a reported $60 million. Chris Pratt voices the lasagna-loving, Monday-hating orange cat in the movie that got scathing reviews from critics (it has a 37% on Rotten Tomatoes). Audiences meanwhile gave both “Furiosa” and “The Garfield Movie” a B+ CinemaScore and 4.5 stars out of 5 on PostTrak.

In its second weekend, John Krasinski’s “IF” fell 53%, adding $16 million through Sunday and $20.7 million through Monday, bringing its domestic total to $63.3 million. Worldwide, it has surpassed $100 million. “Kingdom of the Planet of the Apes,” now in its third weekend, added $13.4 million through Sunday, bringing its global total to $294.8 million, making it the fourth-highest grossing film of the year.

Earlier this week, the industry trade The Hollywood Reporter asked “what happened to the $100 million opener?” Notably, 2023 has had none yet. The biggest of the year was “Dune: Part Two,” which opened to $82.5 million and went on to earn over $711 million worldwide.

The lack of a recent runaway hit just puts more pressure on the upcoming films to make up the slack. Still on the way are a slew of potential blockbusters like Paramount’s “A Quiet Place: Day One” (June 27), Universal’s “Despicable Me 4” (July 3) and “Twisters” (July 19) and two heavy-hitters from Disney: “Inside Out 2” (June 14) and “Deadpool & Wolverine” (July 26).

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Video Game Performers Will Go on Strike Over Artificial Intelligence Concerns 

SAG-AFTRA signage is seen on the side of the headquarters in Los Angeles on Friday, Nov. 10, 2023. (AP)
SAG-AFTRA signage is seen on the side of the headquarters in Los Angeles on Friday, Nov. 10, 2023. (AP)
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Video Game Performers Will Go on Strike Over Artificial Intelligence Concerns 

SAG-AFTRA signage is seen on the side of the headquarters in Los Angeles on Friday, Nov. 10, 2023. (AP)
SAG-AFTRA signage is seen on the side of the headquarters in Los Angeles on Friday, Nov. 10, 2023. (AP)

Hollywood's video game performers announced they would go on strike Thursday, throwing part of the entertainment industry into another work stoppage after talks for a new contract with major game studios broke down over artificial intelligence protections.

The strike — the second for video game voice actors and motion capture performers under the Screen Actors Guild-American Federation of Television and Radio Artists — will begin at 12:01 a.m. Friday. The move comes after nearly two years of negotiations with gaming giants, including divisions of Activision, Warner Bros. and Walt Disney Co., over a new interactive media agreement.

SAG-AFTRA negotiators say gains have been made over wages and job safety in the video game contract, but that the two sides remained split over the regulation of generative AI. A spokesperson for the video game producers, Audrey Cooling, said the studios offered AI protections, but SAG-AFTRA’s negotiating committee said that the studios’ definition of who constitutes a "performer" is key to understanding the issue of who would be protected.

"The industry has told us point blank that they do not necessarily consider everyone who is rendering movement performance to be a performer that is covered by the collective bargaining agreement," SAG-AFTRA Chief Contracts Officer Ray Rodriguez said at a news conference Thursday afternoon. He said some physical performances are being treated as "data."

Without guardrails, game companies could train AI to replicate an actor’s voice, or create a digital replica of their likeness without consent or fair compensation, the union said.

"We strike as a matter of last resort. We have given this process absolutely as much time as we responsibly can," Rodriguez told reporters. "We have exhausted the other possibilities, and that is why we’re doing it now."

Cooling said the companies' offer "extends meaningful AI protections."

"We are disappointed the union has chosen to walk away when we are so close to a deal, and we remain prepared to resume negotiations," she said.

Andi Norris, an actor and member of the union's negotiating committee, said that those who do stunt work or creature performances would still be at risk under the game companies' offer.

"The performers who bring their body of work to these games create a whole variety of characters, and all of that work must be covered. Their proposal would carve out anything that doesn’t look and sound identical to me as I sit here, when, in truth, on any given week I am a zombie, I am a soldier, I am a zombie soldier," Norris said. "We cannot and will not accept that a stunt or movement performer giving a full performance on stage next to a voice actor isn’t a performer."

The global video game industry generates well over $100 billion dollars in profit annually, according to game market forecaster Newzoo. The people who design and bring those games to life are the driving force behind that success, SAG-AFTRA said.

Members voted overwhelmingly last year to give leadership the authority to strike. Concerns about how movie studios will use AI helped fuel last year’s film and television strikes by the union, which lasted four months.

The last interactive contract, which expired in November 2022, did not provide protections around AI but secured a bonus compensation structure for voice actors and performance capture artists after an 11-month strike that began in October 2016. That work stoppage marked the first major labor action from SAG-AFTRA following the merger of Hollywood’s two largest actors unions in 2012.

The video game agreement covers more than 2,500 "off-camera (voiceover) performers, on-camera (motion capture, stunt) performers, stunt coordinators, singers, dancers, puppeteers, and background performers," according to the union.

Amid the tense interactive negotiations, SAG-AFTRA created a separate contract in February that covered independent and lower-budget video game projects. The tiered-budget independent interactive media agreement contains some of the protections on AI that video game industry titans have rejected. Games signed to an interim interactive media agreement, tiered-budget independent interactive agreement or interim interactive localization agreement are not part of the strike, the union said.