How the World’s Press Rated Paris’s Olympics Opening Ceremony

Former French football player Zinedine Zidane holds the Olympic torch during the opening ceremony of the Paris 2024 Olympic Games in Paris on July 26, 2024. (AFP)
Former French football player Zinedine Zidane holds the Olympic torch during the opening ceremony of the Paris 2024 Olympic Games in Paris on July 26, 2024. (AFP)
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How the World’s Press Rated Paris’s Olympics Opening Ceremony

Former French football player Zinedine Zidane holds the Olympic torch during the opening ceremony of the Paris 2024 Olympic Games in Paris on July 26, 2024. (AFP)
Former French football player Zinedine Zidane holds the Olympic torch during the opening ceremony of the Paris 2024 Olympic Games in Paris on July 26, 2024. (AFP)

Paris broke with tradition on Friday by turning the Olympic Opening Ceremony into a parade down the River Seine rather than a stadium-based show.

TV viewers around the world were treated to a spectacle performed on bridges, the riverbank and rooftops, culminating with French athletes Marie-Jose Perec and Teddy Riner lighting the Olympic cauldron and a performance from Canada's Celine Dion.

However, the 6,000-odd athletes, 3,000 performers, 300,000 spectators and dozens of world leaders had to endure heavy rain for much of the event.

Here's how the world's media judged Paris's ambitious ceremony:

FRANCE

Newspaper Le Monde wrote in a rave review that director Thomas Jolly "succeeded in his challenge of presenting an immersive show in a capital transformed into a gigantic stage".

Right-leaning Le Figaro said the show was "great but some of it was just too much". It said viewers "could have been spared" images including an apparent recreation of the painting of The Last Supper of Jesus and his apostles in front of a fashion show.

UNITED STATES

"Opening Ceremony Misses the Boat" headlined the New York Times's television review.

It wrote that the river parade "turned the ceremony into something bigger, more various and more intermittently entertaining. But it also turned it into something more ordinary — just another bloated made-for-TV spectacle".

The Washington Post was more glowing, noting that the organizer's "bold thinking" brought a shine back to an event that has seen its popularity wane in recent years.

CHINA

China's Xinhua state news agency said the ceremony succeeded in showcasing France.

"There were Can-Can girls, a homage to the reconstruction of Notre Dame and of course the French Revolution, with fireworks, heavy metal and singers who appeared to have lost a battle with the guillotine.

"If there was a downside to the ceremony, it is that any event performed over such a long distance has to struggle with continuity, and the big difference between this ceremony and others is that the parade of athletes was mixed in with the performances."

SOUTH KOREA

South Korean media noted the "impressive" imagination of using the whole city as the backdrop but the event was overshadowed by the country's team being misintroduced as North Korea.

South Korea's CBS radio said while the incident was no doubt an honest mistake, it was disappointing the Paris organizers failed at what should have been a very basic part of the event.

GERMANY

"As beautiful as it was mad," wrote Germany's Frankfurter Allgemeine. "France revolutionized the opening ceremony ... by the end even the rain had been defeated."

Tabloid Bild was bowled over by Celine Dion's return to the stage after four years, defying illness to "sing just as in the best of times. She deserves a gold medal for this performance."

BRITAIN

British tabloid The Sun joked "Wet The Games Begin!" on its front page alongside an image of the Eiffel Tower surrounded by laser beams, and described the ceremony as spectacular.

The Daily Mail's headline read "La Farce!", mainly in reference to the train disruption earlier in the day, but the paper also judged Paris's gamble on the weather had "backfired spectacularly".

A writer for the Guardian newspaper described the parade of boats on the Seine as "like watching an endless series of weirdly nationalistic office parties" but concluded Celine Dion had rescued the event with a "jaw dropping" performance.

ITALY

La Gazzetta dello Sport said the ceremony was "something unprecedented, even extraordinary. A great show or a long, tedious work, depending on your point of view and sensibility."

The mainstream Italian newspaper Il Corriere della Sera likened the show to a contemporary art performance, noting that "some (spectators) were bored, others were amused, many found the spectacle disappointing".

The left-leaning Italian daily La Repubblica said the ceremony overshadowed the athletes.

"A lot of France, a lot of Paris, very little Olympics.... a mirror that the immortal Paris turned on herself and discovered that she was so much, too much and soaking wet".



Gl-icked? Movie Theaters Pin Hopes on Big 'Wicked,' 'Gladiator' Weekend

'Gladiator II' has benefited from a long, expensive marketing campaign. Chris DELMAS / AFP
'Gladiator II' has benefited from a long, expensive marketing campaign. Chris DELMAS / AFP
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Gl-icked? Movie Theaters Pin Hopes on Big 'Wicked,' 'Gladiator' Weekend

'Gladiator II' has benefited from a long, expensive marketing campaign. Chris DELMAS / AFP
'Gladiator II' has benefited from a long, expensive marketing campaign. Chris DELMAS / AFP

US movie theaters are hoping the lightning-in-a-bottle magic of last year's "Barbenheimer" phenomenon can strike again this weekend, with the simultaneous release of two of 2024's most hyped films: "Wicked" and "Gladiator II."
"Wicked" is the movie adaptation of the hit Broadway musical, starring pop sensation Ariana Grande, while "Gladiator II" marks Ridley Scott's return to ancient Rome, 24 years after his epic original won the best picture Oscar.
Whether audiences will embrace the tongue-in-cheek "Glicked" (or "Wickiator") memes being hopefully circulated by marketing departments -- or even dress up in witch hats and togas -- remains to be seen.
But cinema lobbies and shopping malls across the country are being daubed in the pink-and-green shades of the "Wicked" witches, and kitted out with cardboard miniature Colosseums, ahead of a period that analysts say will be crucial for the industry, AFP said.
"I am certain that this is going to be the biggest Thanksgiving the industry has ever seen," said Jordan Hohman, an executive at Phoenix Theatres.
"Wicked" alone is "the biggest opening film in terms of advance sale tickets" in the US chain's 24-year history, currently pacing 63 percent ahead of "Barbie," added president Cory Jacobson.
While rival Hollywood studios have traditionally been wary of launching two major films on the same weekend, the record-breaking summer of 2023 showed it can be mutually beneficial -- with the right movies.
Like "Barbie" and "Oppenheimer," the female-skewing "Wicked" and male-focussed "Gladiator II" are "oriented to different audiences," said analyst David A. Gross, of Franchise Entertainment Research.
"Wicked" has inspired promotional tie-ins like a makeup line and a cupcake kit, while "Gladiator" ads have been ubiquitous during NFL telecasts.
"There is zero issue in terms of stepping on each other's feet," said Gross.
Still, matching the heady heights of "Barbie" and "Oppenheimer" will be a tough ask. Those films took $245 million combined on their opening weekend in North America alone.
"Barbenheimer was an example of two films massively over-performing... an unexpected best-case scenario," cautioned Daniel Lora, senior VP of content strategy for Boxoffice Media.
But part of the industry's current bullishness comes from another massive film, Disney's "Moana 2," which will join "Wicked" and "Gladiator II" in multiplexes just a week later.
"I don't think this is a two-picture experience. I think it's a three-picture experience," said Jacobson.
Marketing blitz
Should the next few weeks live up to hopes, it will come at a much-needed time for Hollywood.
Despite a profitable summer featuring hit sequels like "Inside Out 2" and "Deadpool & Wolverine," 2024 has been a mixed bag for an industry still dreaming of a return to pre-pandemic numbers.
The first five months of the year were hampered by a thin release schedule, stemming from the production delays caused by Hollywood strikes and Covid.
The fall has also been a disappointment, with box office dud "Joker: Folie A Deux" foremost among a series of flops and middling releases.
But the early signs for this weekend look promising.
"Gladiator II" opened in dozens of other countries last week, taking a whopping $87 million overseas. Paramount will be hoping for similar numbers in the US this weekend.
"Wicked," from Universal, the studio behind "Oppenheimer," is predicted to take north of $100 million this weekend in North America alone.
Both movies have benefited from long, expensive marketing campaigns.
At a major Las Vegas movie theater convention in April, Paramount began their annual presentation with an executive riding into the Caesars Palace arena on a chariot flanked by Roman soldiers.
Universal's presentation ended with thousands of plastic flowers held aloft by audience members to create a giant green-and-pink "Wicked" themed electronic lightshow.
Eight months later, both studios will learn if those strategies have converted into ticket sales.
"When something really catches fire, and it's not just a marketing campaign flogging it, honestly it can just take off and go higher than anybody can predict," said Gross.
"So let's see what happens."