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Apple Eyes Bigger Slice of India's Streaming, Music Market with Airtel Deal

FILE PHOTO: An Apple logo is pictured in an Apple store in Paris, France, March 6, 2024. REUTERS/Gonzalo Fuentes/File Photo
FILE PHOTO: An Apple logo is pictured in an Apple store in Paris, France, March 6, 2024. REUTERS/Gonzalo Fuentes/File Photo
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Apple Eyes Bigger Slice of India's Streaming, Music Market with Airtel Deal

FILE PHOTO: An Apple logo is pictured in an Apple store in Paris, France, March 6, 2024. REUTERS/Gonzalo Fuentes/File Photo
FILE PHOTO: An Apple logo is pictured in an Apple store in Paris, France, March 6, 2024. REUTERS/Gonzalo Fuentes/File Photo

Apple is tying up with India's Bharti Airtel to offer the telecom firm's premium customers its music and video streaming services for free, giving the US giant access to thousands of consumers in the world's most populous nation.
With mostly English-language content, Apple TV+ is a small player in India's $28 billion media and entertainment market, where its rivals include Netflix, Amazon Prime Video , Disney+ Hotstar and billionaire Mukesh Ambani's JioCinema.
The move comes as competition tightens in India and an $8.5-billion merger of the Indian media assets of Reliance and Walt Disney - which have a streaming service each - faces close scrutiny from antitrust regulators.
"Apple TV+ will come bundled with premium Airtel WiFi and Postpaid plans," Airtel said in a statement on Tuesday, though the companies did not disclose a deal value for the partnership or information on costs.
Apple Music will also be available for current premium users of Airtel's Wynk music app, which will be shut down. Its employees are being subsumed by the company, Reuters quoted Airtel as saying.
Two sources familiar with the strategy said that for Apple, the deal is aimed at reaching out to a much bigger pool of consumers with its digital services given Airtel is the country's second biggest telecom operator with 281 million subscribers.
Ambani's Reliance Jio telecom service has 489 million users.
The Apple TV+ streaming service, known for its original series like Ted Lasso, The Morning Show and Slow Horses, has so far differentiated itself in the streaming landscape with a focus on in-house content.
Most rival platforms in India and overseas offer users older movies and TV shows from other studios, as well as their own originals.
Airtel will within days announce new tariff plans that will include free Apple TV+ offerings, said two other sources with direct knowledge of its plans.
Currently, the Apple TV+ service retails at $9.99 per month in the US and 99 Indian rupees ($1.18) per month in India, compared to Ambani's JioCinema which offers cricket content for free and has plans as cheap as 29 rupees a month. Netflix starts with monthly tariff of 149 rupees.
Cricket is seen as a way to attract more customers to streaming platforms in India, and Disney lost millions of Indian users last year when it lost streaming rights to Ambani's Reliance for streaming the world's richest cricket tournament, the Indian Premier League.
Apple has 6% of India's 690 million smartphone users, according to data from research firm Counterpoint. The remaining market is dominated by phones from Samsung and Xiaomi, and are powered by Google's Android operating system.
Apple Music is currently priced at 99 Indian rupees per month and has a library of 100 million songs.

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'Mufasa' Film Puts Classic Lions Into More Complex Storylines

This image released by Disney shows characters Afia, voiced by Anika Noni Rose, left, Mufasa, voiced by Braelyn Rankins, center, and Masego, voiced by Keith David, in a scene from "Mufasa: The Lion King." (Disney via AP)
This image released by Disney shows characters Afia, voiced by Anika Noni Rose, left, Mufasa, voiced by Braelyn Rankins, center, and Masego, voiced by Keith David, in a scene from "Mufasa: The Lion King." (Disney via AP)
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'Mufasa' Film Puts Classic Lions Into More Complex Storylines

This image released by Disney shows characters Afia, voiced by Anika Noni Rose, left, Mufasa, voiced by Braelyn Rankins, center, and Masego, voiced by Keith David, in a scene from "Mufasa: The Lion King." (Disney via AP)
This image released by Disney shows characters Afia, voiced by Anika Noni Rose, left, Mufasa, voiced by Braelyn Rankins, center, and Masego, voiced by Keith David, in a scene from "Mufasa: The Lion King." (Disney via AP)

Director Barry Jenkins believes it was important to revisit the Disney classic "The Lion King" with the prequel "Mufasa: The Lion King" for audiences to understand that the protagonist lion Mufasa was never perfect, and the villain Scar was not always evil.
"For 30 years we've been living with this idea of Mufasa as unimpeachably great and good, and Scar is like the full embodiment of evil," Jenkins told Reuters.
"In this story, we get to go back and show that no one is born good or born evil. You'll get a result of all these different choices that you make, good parenting, bad parenting, nature versus nurture," the "Moonlight" director added.
Jenkins found that it was key to the story to introduce a more complex look at the classic characters.
The film, written by Jeff Nathanson, uses photorealistic animation and serves as both a prequel to the original animated 1994 "The Lion King" and a sequel to the 2019 remake, which was directed by Jon Favreau.
"Mufasa", distributed by Walt Disney Pictures, arrives in theaters on Friday.
The movie includes the voices of leads Aaron Pierre as Mufasa, the lion who grows up to be the king and father to Simba along with Kelvin Harrison Jr. as Taka, who's eventually known as the antagonist named Scar, a prince and Mufasa's adoptive brother.
Taking place in the Pride Lands of Tanzania after the events of the 2019 "Lion King" film, "Mufasa" follows Mufasa and Taka, who become friends and eventually adoptive brothers until a series of devastating events threaten their bond.
The voice cast also includes multi-Grammy winner Beyonce Knowles-Carter who reprises her role from the 2019 film as Simba's mate, Nala, and the "Texas Hold 'Em" singer's daughter, Blue Ivy, making her film debut voicing Simba and Nala's daughter, Princess Kiara.
It was important for Pierre to pay homage to the late James Earl Jones, one of the most renowned actors in Hollywood and the original voice of Mufasa.
"He really for me is just top level," the "Genius" actor said.
For Pierre, Jones was his guiding light that extinguished any fear that he had about the iconic role.
"I actually managed to use that (his fear) in the adolescent version because the adolescent version doesn't have it all figured out," he added.