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Apple Eyes Bigger Slice of India's Streaming, Music Market with Airtel Deal

FILE PHOTO: An Apple logo is pictured in an Apple store in Paris, France, March 6, 2024. REUTERS/Gonzalo Fuentes/File Photo
FILE PHOTO: An Apple logo is pictured in an Apple store in Paris, France, March 6, 2024. REUTERS/Gonzalo Fuentes/File Photo
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Apple Eyes Bigger Slice of India's Streaming, Music Market with Airtel Deal

FILE PHOTO: An Apple logo is pictured in an Apple store in Paris, France, March 6, 2024. REUTERS/Gonzalo Fuentes/File Photo
FILE PHOTO: An Apple logo is pictured in an Apple store in Paris, France, March 6, 2024. REUTERS/Gonzalo Fuentes/File Photo

Apple is tying up with India's Bharti Airtel to offer the telecom firm's premium customers its music and video streaming services for free, giving the US giant access to thousands of consumers in the world's most populous nation.
With mostly English-language content, Apple TV+ is a small player in India's $28 billion media and entertainment market, where its rivals include Netflix, Amazon Prime Video , Disney+ Hotstar and billionaire Mukesh Ambani's JioCinema.
The move comes as competition tightens in India and an $8.5-billion merger of the Indian media assets of Reliance and Walt Disney - which have a streaming service each - faces close scrutiny from antitrust regulators.
"Apple TV+ will come bundled with premium Airtel WiFi and Postpaid plans," Airtel said in a statement on Tuesday, though the companies did not disclose a deal value for the partnership or information on costs.
Apple Music will also be available for current premium users of Airtel's Wynk music app, which will be shut down. Its employees are being subsumed by the company, Reuters quoted Airtel as saying.
Two sources familiar with the strategy said that for Apple, the deal is aimed at reaching out to a much bigger pool of consumers with its digital services given Airtel is the country's second biggest telecom operator with 281 million subscribers.
Ambani's Reliance Jio telecom service has 489 million users.
The Apple TV+ streaming service, known for its original series like Ted Lasso, The Morning Show and Slow Horses, has so far differentiated itself in the streaming landscape with a focus on in-house content.
Most rival platforms in India and overseas offer users older movies and TV shows from other studios, as well as their own originals.
Airtel will within days announce new tariff plans that will include free Apple TV+ offerings, said two other sources with direct knowledge of its plans.
Currently, the Apple TV+ service retails at $9.99 per month in the US and 99 Indian rupees ($1.18) per month in India, compared to Ambani's JioCinema which offers cricket content for free and has plans as cheap as 29 rupees a month. Netflix starts with monthly tariff of 149 rupees.
Cricket is seen as a way to attract more customers to streaming platforms in India, and Disney lost millions of Indian users last year when it lost streaming rights to Ambani's Reliance for streaming the world's richest cricket tournament, the Indian Premier League.
Apple has 6% of India's 690 million smartphone users, according to data from research firm Counterpoint. The remaining market is dominated by phones from Samsung and Xiaomi, and are powered by Google's Android operating system.
Apple Music is currently priced at 99 Indian rupees per month and has a library of 100 million songs.

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‘Dirty Dancing,’ ‘Beverly Hills Cop,’ ‘Up in Smoke’ among Movies Entering the National Film Registry

This image released by the Library of Congress shows James Cagney, right, in a scene from the 1938 film "Angels with Dirty Faces." (Warner Bros/Discovery/Library of Congress via AP)
This image released by the Library of Congress shows James Cagney, right, in a scene from the 1938 film "Angels with Dirty Faces." (Warner Bros/Discovery/Library of Congress via AP)
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‘Dirty Dancing,’ ‘Beverly Hills Cop,’ ‘Up in Smoke’ among Movies Entering the National Film Registry

This image released by the Library of Congress shows James Cagney, right, in a scene from the 1938 film "Angels with Dirty Faces." (Warner Bros/Discovery/Library of Congress via AP)
This image released by the Library of Congress shows James Cagney, right, in a scene from the 1938 film "Angels with Dirty Faces." (Warner Bros/Discovery/Library of Congress via AP)

Nobody puts baby in a corner, but they're putting her in the National Film Registry.

“Dirty Dancing,” along with another 1980s culture-changer, “Beverly Hills Cop,” are entering the Library of Congress' registry, part of an annual group of 25 announced Wednesday that spans 115 years of filmmaking.

“Dirty Dancing” from 1987 used the physicality and chemistry of Patrick Swayze as Johnny Castle and Jennifer Grey as Frances “Baby” Houseman to charm generations of moviegoers, while also taking on issues like abortion, classism and antisemitism. In the climactic moment, Swayze defiantly declares, “Nobody puts baby in a corner” before taking Grey to dance to “(I’ve Had) The Time of My Life.”

1984's “Beverly Hills Cop,” the first Eddie Murphy film in the registry, arguably made him the world's biggest movie star at the time and made action comedies a blockbuster staple for a decade.

Since 1988, the Librarian of Congress has annually selected movies for preservation that are “culturally, historically or aesthetically” significant. The current picks bring the registry to 900 films. Turner Classic Movies will host a TV special on Wednesday, screening a selection of the class of 2024.

The oldest film is from 1895 and brought its own form of dirty dancing: “Annabelle Serpentine Dance” is a minute-long short of a shimmying Annabelle Moore that was decried by many as a public indecency for the suggestiveness of her moves. The newest is David Fincher's “The Social Network" from 2010.

A look at some of the films entering the registry “Pride of the Yankees” (1942): The film became the model for the modern sports tear-jerker, with Gary Cooper playing Lou Gehrig and delivering the classic real-life line: “Today I consider myself the luckiest man on the face of the Earth.”

“The Miracle Worker” (1962): Anne Bancroft won an Oscar for best actress for playing title character Anne Sullivan and 16-year-old Patty Duke won best supporting actress for playing her deaf and blind protege Helen Keller in director Arthur Penn's film.

“Up in Smoke” (1978): The first feature to star the duo of Cheech Marin and Tommy Chong established a template for the stoner genre and brought weed culture to the mainstream. Marin, who also appears in the inductee “Spy Kids” from 2001, is one of many Latinos with prominent roles in this year's crop of films.

“Star Trek II: Wrath of Khan” (1982): The second movie in the “Star Trek” franchise featured one of filmdom's great villains in Ricardo Montalban's Khan, and showed that the world of Captain Kirk and Mr. Spock could bring vital thrills to the cinema.

“Common Threads: Stories from the Quilt” (1989): The Oscar-winning documentary on the NAMES Project Aids Memorial Quilt was a landmark telling of the devastation wrought by the disease.

“My Own Private Idaho” (1991): Director Gus Van Sant's film featured perhaps the greatest performance of River Phoenix, a year before the actor's death at age 23.

“American Me” (1992): Edward James Olmos starred and made his film directorial debut in this tale of Chicano gang life in Los Angeles and the brutal prison experience of its main character.

“No Country for Old Men” (2007): Joel and Ethan Coen broke through at the Oscars with their adaptation of Cormac McCarthy's novel, winning best picture, best director and best adapted screenplay, while Javier Bardem won best supporting actor for playing a relentless killer with an unforgettable haircut.