‘Shogun’ and ‘Hacks’ Win Top Series Emmy Awards and ‘The Bear’ and ‘Baby Reindeer’ Take 4 Apiece

Anna Sawai, winner the Outstanding Lead Actress in a Drama Series award and Hiroyuki Sanada, Outstanding Lead Actor in a Drama Series for "Shogun", which was awarded with the Emmy for Outstanding Drama Series, pose at the 76th Primetime Emmy Awards in Los Angeles, California, US, September 15, 2024. (Reuters)
Anna Sawai, winner the Outstanding Lead Actress in a Drama Series award and Hiroyuki Sanada, Outstanding Lead Actor in a Drama Series for "Shogun", which was awarded with the Emmy for Outstanding Drama Series, pose at the 76th Primetime Emmy Awards in Los Angeles, California, US, September 15, 2024. (Reuters)
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‘Shogun’ and ‘Hacks’ Win Top Series Emmy Awards and ‘The Bear’ and ‘Baby Reindeer’ Take 4 Apiece

Anna Sawai, winner the Outstanding Lead Actress in a Drama Series award and Hiroyuki Sanada, Outstanding Lead Actor in a Drama Series for "Shogun", which was awarded with the Emmy for Outstanding Drama Series, pose at the 76th Primetime Emmy Awards in Los Angeles, California, US, September 15, 2024. (Reuters)
Anna Sawai, winner the Outstanding Lead Actress in a Drama Series award and Hiroyuki Sanada, Outstanding Lead Actor in a Drama Series for "Shogun", which was awarded with the Emmy for Outstanding Drama Series, pose at the 76th Primetime Emmy Awards in Los Angeles, California, US, September 15, 2024. (Reuters)

"Shogun" had historic wins in an epic 18-Emmy first season, "Hacks" scored an upset for best comedy on what was still a four-trophy night for "The Bear," and "Baby Reindeer" had a holiday at an Emmy Awards that had some surprising swerves.

"Shogun," the FX series about power struggles in feudal Japan, won best drama series, Hiroyuki Sanada won best actor in a drama, and Anna Sawai won best actress. Sanada was the first Japanese actor to win an Emmy. Sawai became the second just moments later.

"‘Shogun’ taught me when we work together, we can make miracles," Sanada said in his acceptance speech from the stage of the Peacock Theater in Los Angeles.

Along with 14 Emmys it claimed at the precursor Creative Arts Emmys, it had an unmatched performance with 18 overall for one season.

"Hacks" was the surprise winner of its first best comedy series award, topping "The Bear," which most had expected to take it after big wins earlier in the evening.

Jean Smart won her third best actress in a comedy award for the third season of Max's "Hacks," in which her stand-up comic character Deborah Vance tries to make it in late-night TV. Smart has six Emmys overall.

Despite losing out on the night's biggest comedy prize after winning it for its first season at January's strike-delayed ceremony, FX's "The Bear" star Jeremy Allen White won best actor in a comedy for the second straight year, and Ebon Moss-Bachrach repeated as best supporting actor.

And Liza Colón-Zayas was the surprise best supporting actor winner over competition that included Meryl Streep, becoming the first Latina to win in the category.

"To all the Latinas who are looking at me," she said, her eyes welling with tears. "Keep believing, and vote."

Netflix’s darkly quirky "Baby Reindeer" won best limited series. Creator and star Richard Gadd won for his lead acting and his writing and Jessica Gunning, who plays his tormentor, won best supporting actress.

Accepting the series award, Gadd urged the makers of television to take chances.

"The only constant across any success in television is good storytelling," he said. "Good storytelling that speaks to our times. So take risks, push boundaries. Explore the uncomfortable. Dare to fail in order to achieve."

"Baby Reindeer" is based on a one man-stage show in which Gadd describes being sexually abused along with other emotional struggles.

Accepting that award, he said, "no matter how bad it gets, it always gets better."

The Associated Press does not typically name people who say they have been sexually abused unless they come forward publicly as Gadd has.

Jodie Foster won her first Emmy to go with her two Oscars when she took best actress in a limited series for "True Detective: Night Country."

Foster played a salty police chief investigating a mass killing in the round-the-clock dark of an Alaskan winter on the HBO show. While her castmate Kali Reis missed out on becoming the first Indigenous actor to win an Emmy in the supporting category, Foster praised her, and the show's collaboration with Indigenous contributors.

"The Inupiaq and Inuit people of northern Alaska who told us their stories, and they allowed us to listen," Foster said. "That was just a blessing. It was love, love, love, and when you feel that, something amazing happens."

The long decline of traditional broadcast TV at the Emmys continued, with zero wins between the four broadcast networks.

In the monologue that opened the ABC telecast, Dan Levy, who hosted with his father and "Schitt's Creek" co-star Eugene Levy, called the Emmys "broadcast TV’s biggest night for honoring movie stars on streaming services."

Though other than Foster, movie stars didn't fare too well. Her fellow Oscar winners Streep and Robert Downey Jr. had been among the favorites, but came up empty.

"Robert Downey Jr. I have a poster of you in my house!" said Lamorne Morris, who beat Downey for best supporting actor in a limited series, said from the stage as he accepted his first Emmy.

The evening managed to meet many expectations but included several swerves like the win for "Hacks."

"We were really shocked,Hacks co-creator Jen Statsky, who also won for writing, said after the show. "We were truly, really surprised."

And "Shogun" got off to a quiet start, missing on early awards and not getting its first trophy until past the halfway point.

Still, it shattered the record for Emmys for one season previously held by the 2008 limited series "John Adams" in 2008. And its acting wins would have been hard to imagine before the series became an acclaimed phenomenon.

Sanada is a 63-year-old longtime screen star whose name is little known outside Japan, even if his face is through Hollywood films like "The Last Samurai" and "John Wick Chapter 4." Sawai, 32, who was born in New Zealand and moved to Japan as a child, is significantly less known in the US. She wept when she accepted best actress.

"When you saw me cry on stage, it was probably the 12th time I cried today," Sawai said backstage. "It was just mixed emotions, wanting everyone to win all that. I may cry again now."

"The Bear" would finish second with 11 overall Emmys, including guest acting wins at the Creative Arts ceremony for Jamie Lee Curtis and Jon Bernthal.

The Levys in their opening monologue mocked the show being in the comedy category.

"In honor of ‘The Bear’ we will be making no jokes," Eugene Levy said, to laughs.

Elizabeth Debicki took best supporting actress in a drama for playing Princess Diana at the end of her life in the sixth and final season of "The Crown."

"Playing this part, based on this unparalleled, incredible human being, has been my great privilege," Debicki said in her acceptance. "It’s been a gift."

Several awards were presented by themed teams from TV history, including sitcom dads George Lopez, Damon Wayans and Jesse Tyler Ferguson and TV moms Meredith Baxter, Connie Britton, and Susan Kelechi Watson.



'GOAT' Battles to Top of N. America Box Office

'GOAT' Battles to Top of N. America Box Office
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'GOAT' Battles to Top of N. America Box Office

'GOAT' Battles to Top of N. America Box Office

Sony animated film "GOAT," produced by NBA superstar Stephen Curry, glided into the number one spot at the North American box office, taking in $17 million, industry estimates showed Sunday.

The film, the story of an undersized goat who wants to join a basketball-like "roarball" team, features Curry in a voice role.

Caleb McLaughlin and David Harbour ("Stranger Things"), Gabrielle Union and country star Jelly Roll also star in the family-friendly movie.

"GOAT" moved ahead of steamy literary adaptation "Wuthering Heights," which earned $14.2 million in its second week of release, according to Exhibitor Relations.

The Warner Bros film, starring Margot Robbie and Jacob Elordi as the doomed lovers Cathy and Heathcliff from Emily Bronte's classic novel, features original songs from Charli XCX.

Debuting in third place with $8 million was Lionsgate's "I Can Only Imagine 2," a sequel about the singer who wrote and performed the number one Christian single of all time, AFP reported.

In fourth place was Amazon MGM's heist thriller "Crime 101," starring Chris Hemsworth, Halle Berry and Mark Ruffalo, with $5.8 million.

And in fifth place was horror flick "Send Help" from 20th Century, starring Rachel McAdams and Dylan O'Brien as a woman and her boss trying to survive on a deserted island after a plane crash.

It earned $4.5 million.

"It's a quiet weekend for new releases. The market is full right now, and a number of pictures are having good runs," said analyst David A. Gross of Franchise Entertainment Research.


AI Revolution Looms Over Berlin Film Fest

Director and screenwriter Yoshitoshi Shinomiya attends a press conference for “A New Dawn” during the 76th Berlin International Film Festival, in Berlin, Germany, 18 February 2026. (EPA)
Director and screenwriter Yoshitoshi Shinomiya attends a press conference for “A New Dawn” during the 76th Berlin International Film Festival, in Berlin, Germany, 18 February 2026. (EPA)
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AI Revolution Looms Over Berlin Film Fest

Director and screenwriter Yoshitoshi Shinomiya attends a press conference for “A New Dawn” during the 76th Berlin International Film Festival, in Berlin, Germany, 18 February 2026. (EPA)
Director and screenwriter Yoshitoshi Shinomiya attends a press conference for “A New Dawn” during the 76th Berlin International Film Festival, in Berlin, Germany, 18 February 2026. (EPA)

The artificial intelligence revolution sweeping through the entertainment sector was at first glance not evident at this year's Berlin Film Festival, but the potential for widespread changes was still on people's minds.

The festival has had the air of an arthouse bubble when it comes to the topic of AI and the event's leadership is keeping above the fray.

"At present, we do not intend to issue any statements regarding the use of AI in the film industry," the festival said in a statement sent to AFP, adding: "We are monitoring developments with great interest."

Nevertheless, some of the filmmakers present addressed the question of how the technology is changing the industry.

Yoshitoshi Shinomiya, director of the only animated feature in competition, "A New Dawn," told reporters he had briefly considered using AI in his film.

"During production, we weren't entirely sure we would be able to complete the film. At one point we wondered whether we should use AI for the backgrounds," he said.

But Shinomiya concluded that AI is not yet "well-developed enough" to do that sort of work.

Juliette Prissard from Eurocinema, an organization representing French film and TV producers, said it's only a matter of time until the tools improve.

"It's reasonable to think that in one, two or three years... you won't be able to tell the difference anymore," she told AFP.

AI can already "write scripts" and replace extras in crowd scenes or even generate "digital replicas" of someone.

- 'No choice' -

In France, where foreign-language films are frequently shown with dubbing, voice actors have already been raising the alarm about AI's impact on their profession.

But Prissard warns other film industry jobs could be replaced in the "near" future, such as "technicians, the set designers" and even "the producers themselves".

Sevara Irgacheva, secretary general of the European Film Agency Directors' association (EFAD), said that already "junior jobs are disappearing: all the assistant editors, assistant screenwriters".

Despite this, the industry "is leaning toward accepting" AI "because, in any case, we have no choice".

The tools have the potential to help the sector become more efficient and "save time at every stage of production", particularly in the more "bureaucratic" aspects of the process.

A survey carried out in early 2025 by France's National Center for Cinema (CNC) found that 90 percent of film and audiovisual professionals surveyed were already using AI tools in their work.

In Berlin, Austrian director Georg Tiller presented a short film mixing filmed footage and AI-generated images, saying it was an attempt to encourage his fellow filmmakers to fight for a place in the new "digital cinema".

"If we don't then I fear that that we will die a slow death, because it will just steamroll over us," Tiller told AFP.

- The 'temptation' of deregulation -

The issue garnered some relief with a December agreement between OpenAI and Disney, which allowed the use of the entertainment giant's characters on Sora, the AI-generated video platform.

In return, Disney now has "privileged access" to OpenAI's "highly sophisticated" tools, giving it a "technological advantage over the rest of the sector," said Prissard.

But the use of AI in cinema has prompted thorny legal questions over intellectual property and the very notion of authorship, at a time when legislation is only just beginning to grapple with the subject.

Under EU rules, streaming platforms such as Netflix and Amazon Prime must carry at least 30 percent of European content in their catalogues.

Prissard questioned how those enforcing the rules "will be able to tell the difference" between original creations and "synthetic" ones.

Given "the fear of falling behind" the United States and China in developing AI technologies, Prissard said that Europe may succumb to the "temptation to allow more leeway to innovate without obstacles".


Bad Bunny Positioned to Consolidate His Popularity in Brazil with First-Ever Performances

 Puerto Rican singer Bad Bunny performs during his "Debí Tirar Más Fotos" world tour at the Allianz Parque stadium in Sao Paulo, Brazil, on February 20, 2026. (AFP)
Puerto Rican singer Bad Bunny performs during his "Debí Tirar Más Fotos" world tour at the Allianz Parque stadium in Sao Paulo, Brazil, on February 20, 2026. (AFP)
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Bad Bunny Positioned to Consolidate His Popularity in Brazil with First-Ever Performances

 Puerto Rican singer Bad Bunny performs during his "Debí Tirar Más Fotos" world tour at the Allianz Parque stadium in Sao Paulo, Brazil, on February 20, 2026. (AFP)
Puerto Rican singer Bad Bunny performs during his "Debí Tirar Más Fotos" world tour at the Allianz Parque stadium in Sao Paulo, Brazil, on February 20, 2026. (AFP)

While Bad Bunny has dominated global charts, the superstar has not had quite the same success in Brazil, a country notoriously hard for foreign stars to win over due to a devotion to national artists.

But a shift that began with his Grammy-winning album "Debí Tirar Más Fotos" may accelerate further after his first-ever gigs in Brazil on Friday and Saturday in Sao Paulo.

Bad Bunny has come to Brazil at the peak of his career so far, following the phenomenal hype around his performance at the Super Bowl halftime show.

"It’s the best time to try and unlock a country like Brazil, at a time when he’s managed to dominate practically the entire world," said Felipe Maia, an ethnomusicologist who is pursuing a doctoral degree on popular music and digital technologies at Paris Nanterre University.

For years, the Puerto Rican artist born Benito Antonio Martínez Ocasio has been one of the most-streamed artists on the planet.

But neither the singer, nor his album, nor his songs were among the most played last year in Brazil, according to Spotify. The most streamed artists in the country on the platform in 2025 were all Brazilian.

In the land of samba, funk, bossa nova, choro, sertanejo, forro and pagode, among other Brazilian music genres, 75% of streaming consumption in Brazil focuses on national artists, according to the 2025 midyear music report of Luminate, a company specializing in entertainment industry data. Brazil is the country that most listens to its own music, it said.

Still, particularly since "Debí Tirar Más Fotos," the fever around Bad Bunny has made headway in Brazil. Only one performance was initially scheduled at the Allianz Parque arena, but it sold out so quickly the artist added an extra date, which also sold out.

By mid-afternoon on Friday, long queues had formed. Brazilian fans mixed with people from El Salvador, Colombia and Venezuela. Many came wearing straw hats — used by Bad Bunny and traditionally worn by jíbaros, rural Puerto Rican farmers.

Tickets on Ticketmaster, the official vendor, ranged from $50 to $210, but resellers on Friday were selling tickets for that same night for more than $830 — more than 2.5 times the minimum monthly wage in Brazil.

Flávia Durante, a Sao Paulo -based DJ who specializes in Latin American music, said that some Brazilians have a tendency to see Spanish-language music as corny due to the association with Mexican telenovelas, but that Bad Bunny pierced a bubble with his latest album.

"Nowadays everyone knows all the songs, they sing along and really get into it. I normally play him at the peak of the night. People request him, even at rock or 80s pop themed parties," Durante said.

Since the half-time Super Bowl show, that popularity has grown. Bad Bunny’s average streams grew by 426% on Spotify in Brazil in the following week compared with the previous one. Many songs experienced massive streaming surges, with "Yo Perreo Sola" leading the growth with a 2,536% increase.

‘Latino resistance’

During Brazil’s Carnival celebrations, Bad Bunny themed costumes were a fixture in Rio’s raucous, dazzling street parties.

Nicole Froio, a Colombian Brazilian writer specializing in Latin American cultural issues, went kitted out in a straw hat and plastic, tropical plants that echo the background of his latest album. It was the third Carnival in which Froio — who has two Bad Bunny tattoos and a third one planned — wore attire that evoked the Puerto Rican artist.

For a long time, Froio was the sole person among her Brazilian friendship group who liked Bad Bunny. She believes that Brazilians in general have trouble identifying themselves as Latino.

"There’s a lot of prejudice around Hispanic music and there were preconceptions against him because of his Puerto Rican accent, because people don’t understand him," she said.

Brazil’s Latino identity exists but it is diffuse and difficult to seize due to the variety within the continent-sized country, said Maia. But Bad Bunny succeeds in giving it emphasis, particularly in cosmopolitan cities such as Sao Paulo and Rio de Janeiro, he said.

Brazil, like other countries in the Americas, was listed by Bad Bunny in the Super Bowl halftime show, when he reminded the world that while "America" is used as a synonym for the US in the US, it is the name used across two continents.

Bad Bunny’s global success, including in Brazil, "reinforces that we’re part of this — that we belong," said 22-year-old Diogo da Luz, a longtime fan of the Puerto Rican ahead of Friday's concert. "He reinforces that we are one people and that we’re very united."

For Froio, who has been waiting to see him live for six years and will see him on Saturday, Bad Bunny "represents a Latino resistance."

She pointed to the fact that other Latin American superstars, including Anitta, Shakira, and Ricky Martin, have recorded full songs in other languages, while Bad Bunny has kept his music almost entirely in Spanish.

"For me, there’s a great authenticity in his sound that inspires me to be who I am and let everyone else deal with it," Froio said.