Kendrick Lamar Surprises with New Album 'GNX'

FILE - Kendrick Lamar performs at Coachella Music & Arts Festival at the Empire Polo Club, April 16, 2017, in Indio, Calif. (Photo by Amy Harris/Invision/AP, File)
FILE - Kendrick Lamar performs at Coachella Music & Arts Festival at the Empire Polo Club, April 16, 2017, in Indio, Calif. (Photo by Amy Harris/Invision/AP, File)
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Kendrick Lamar Surprises with New Album 'GNX'

FILE - Kendrick Lamar performs at Coachella Music & Arts Festival at the Empire Polo Club, April 16, 2017, in Indio, Calif. (Photo by Amy Harris/Invision/AP, File)
FILE - Kendrick Lamar performs at Coachella Music & Arts Festival at the Empire Polo Club, April 16, 2017, in Indio, Calif. (Photo by Amy Harris/Invision/AP, File)

Kendrick Lamar gave music listeners an early holiday present Friday with the surprise drop of a new album.

The Grammy winner's 12-track “GNX” is his first release since 2022's “Mr. Morale & The Big Steppers” and his sixth studio album overall. It also comes just months after his rap battle with Drake.

Lamar first teased the album with a cover art and video snippet of “GNX,” which features multi-instrumentalist Jack Antonoff as a co-producer on every track except for “Peekaboo.” Other notable producers include Sounwave and DJ Mustard, who both contributed production on the hit “Not Like Us,” the ubiquitous diss track emanating from the Drake feud.

Lamar's former Top Dawg Entertainment labelmate SZA appears on a couple songs including “Gloria” and “Luther,” which also features sampled vocals from Luther Vandross and Cheryl Lynn through “If This World Were Mine."
On the opening track “Wacced Out Murals,” Lamar raps about cruising in his Buick GNX (Grand National Experimental) car with listening to Anita Baker. He brings up Snoop Dogg posting Drake's AI-assisted “Taylor Made Freestyle” diss track on social media and Nas congratulating Lamar for being selected to headline February's Apple Music Super Bowl Halftime Show in New Orleans.
Lamar also shows admiration for Lil Wayne, who expressed his hurt feelings after being passed over as the headliner in his hometown.
Lamar, 37, has experienced massive success since his debut album “good kid, m.A.A.d city” in 2012. Since then, he’s accumulated 17 Grammy wins and became the first non-classical, non-jazz musician to win a Pulitzer Prize for his 2017 album “DAMN.”
The surprise release caps a big year for Lamar, who was featured on the song “Like That” with Future and Metro Boomin — a track that spent three weeks at No. 1 on the Billboard Hot 100 this year.
Lamar is up for seven Grammys, fueled by “Not Like Us,” which earned nods for record and song of the year, rap song, music video as well as best rap performance. He has two simultaneous entries in the latter category, a career first: “Like That” is up for best rap performance and best rap song, too.



Gl-icked? Movie Theaters Pin Hopes on Big 'Wicked,' 'Gladiator' Weekend

'Gladiator II' has benefited from a long, expensive marketing campaign. Chris DELMAS / AFP
'Gladiator II' has benefited from a long, expensive marketing campaign. Chris DELMAS / AFP
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Gl-icked? Movie Theaters Pin Hopes on Big 'Wicked,' 'Gladiator' Weekend

'Gladiator II' has benefited from a long, expensive marketing campaign. Chris DELMAS / AFP
'Gladiator II' has benefited from a long, expensive marketing campaign. Chris DELMAS / AFP

US movie theaters are hoping the lightning-in-a-bottle magic of last year's "Barbenheimer" phenomenon can strike again this weekend, with the simultaneous release of two of 2024's most hyped films: "Wicked" and "Gladiator II."
"Wicked" is the movie adaptation of the hit Broadway musical, starring pop sensation Ariana Grande, while "Gladiator II" marks Ridley Scott's return to ancient Rome, 24 years after his epic original won the best picture Oscar.
Whether audiences will embrace the tongue-in-cheek "Glicked" (or "Wickiator") memes being hopefully circulated by marketing departments -- or even dress up in witch hats and togas -- remains to be seen.
But cinema lobbies and shopping malls across the country are being daubed in the pink-and-green shades of the "Wicked" witches, and kitted out with cardboard miniature Colosseums, ahead of a period that analysts say will be crucial for the industry, AFP said.
"I am certain that this is going to be the biggest Thanksgiving the industry has ever seen," said Jordan Hohman, an executive at Phoenix Theatres.
"Wicked" alone is "the biggest opening film in terms of advance sale tickets" in the US chain's 24-year history, currently pacing 63 percent ahead of "Barbie," added president Cory Jacobson.
While rival Hollywood studios have traditionally been wary of launching two major films on the same weekend, the record-breaking summer of 2023 showed it can be mutually beneficial -- with the right movies.
Like "Barbie" and "Oppenheimer," the female-skewing "Wicked" and male-focussed "Gladiator II" are "oriented to different audiences," said analyst David A. Gross, of Franchise Entertainment Research.
"Wicked" has inspired promotional tie-ins like a makeup line and a cupcake kit, while "Gladiator" ads have been ubiquitous during NFL telecasts.
"There is zero issue in terms of stepping on each other's feet," said Gross.
Still, matching the heady heights of "Barbie" and "Oppenheimer" will be a tough ask. Those films took $245 million combined on their opening weekend in North America alone.
"Barbenheimer was an example of two films massively over-performing... an unexpected best-case scenario," cautioned Daniel Lora, senior VP of content strategy for Boxoffice Media.
But part of the industry's current bullishness comes from another massive film, Disney's "Moana 2," which will join "Wicked" and "Gladiator II" in multiplexes just a week later.
"I don't think this is a two-picture experience. I think it's a three-picture experience," said Jacobson.
Marketing blitz
Should the next few weeks live up to hopes, it will come at a much-needed time for Hollywood.
Despite a profitable summer featuring hit sequels like "Inside Out 2" and "Deadpool & Wolverine," 2024 has been a mixed bag for an industry still dreaming of a return to pre-pandemic numbers.
The first five months of the year were hampered by a thin release schedule, stemming from the production delays caused by Hollywood strikes and Covid.
The fall has also been a disappointment, with box office dud "Joker: Folie A Deux" foremost among a series of flops and middling releases.
But the early signs for this weekend look promising.
"Gladiator II" opened in dozens of other countries last week, taking a whopping $87 million overseas. Paramount will be hoping for similar numbers in the US this weekend.
"Wicked," from Universal, the studio behind "Oppenheimer," is predicted to take north of $100 million this weekend in North America alone.
Both movies have benefited from long, expensive marketing campaigns.
At a major Las Vegas movie theater convention in April, Paramount began their annual presentation with an executive riding into the Caesars Palace arena on a chariot flanked by Roman soldiers.
Universal's presentation ended with thousands of plastic flowers held aloft by audience members to create a giant green-and-pink "Wicked" themed electronic lightshow.
Eight months later, both studios will learn if those strategies have converted into ticket sales.
"When something really catches fire, and it's not just a marketing campaign flogging it, honestly it can just take off and go higher than anybody can predict," said Gross.
"So let's see what happens."