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Netflix Enhances Languages Options on TV to Attract Global Viewers

FILE PHOTO: The Netflix logo is shown on one of their Hollywood buildings in Los Angeles, California, US, July 12, 2023. REUTERS/Mike Blake/File Photo
FILE PHOTO: The Netflix logo is shown on one of their Hollywood buildings in Los Angeles, California, US, July 12, 2023. REUTERS/Mike Blake/File Photo
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Netflix Enhances Languages Options on TV to Attract Global Viewers

FILE PHOTO: The Netflix logo is shown on one of their Hollywood buildings in Los Angeles, California, US, July 12, 2023. REUTERS/Mike Blake/File Photo
FILE PHOTO: The Netflix logo is shown on one of their Hollywood buildings in Los Angeles, California, US, July 12, 2023. REUTERS/Mike Blake/File Photo

Netflix on Wednesday rolled out enhanced language options for television viewers, allowing users to select from the full list of available subtitles and dubbing languages for any title.

The update aims to make Netflix's global catalog more accessible at a time when nearly a third of all its viewership comes from non-English language shows, the company said.

According to Reuters, language availability for popular titles such as South Korean drama "Squid Game," Spanish series "Berlin" and the Oscar-winning German film "All Quiet on the Western Front" has helped them attract fans beyond their country of origin.

Netflix said it offers subtitles in 33 languages and audio dubbing in 36 languages across its catalog, but the exact number of available languages could vary by title.

Previously, users could only choose from a handful of languages on television.

Netflix said it decided to change the limited language availability option on TV after it received thousands of language availability requests every month.

The feature is already available on mobile devices and web browsers, the company said.

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International K-Pop Fans Thrill to Prospect of BTS Reunion 

Fans of K-pop band BTS wait for photos near an ARMY Bomb during the annual 2025 BTS Festa celebrating the BTS' debut anniversary in Goyang, South Korea, Friday, June 13, 2025. (AP)
Fans of K-pop band BTS wait for photos near an ARMY Bomb during the annual 2025 BTS Festa celebrating the BTS' debut anniversary in Goyang, South Korea, Friday, June 13, 2025. (AP)
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International K-Pop Fans Thrill to Prospect of BTS Reunion 

Fans of K-pop band BTS wait for photos near an ARMY Bomb during the annual 2025 BTS Festa celebrating the BTS' debut anniversary in Goyang, South Korea, Friday, June 13, 2025. (AP)
Fans of K-pop band BTS wait for photos near an ARMY Bomb during the annual 2025 BTS Festa celebrating the BTS' debut anniversary in Goyang, South Korea, Friday, June 13, 2025. (AP)

Thousands of international fans of K-pop megastars BTS gathered on Friday in the suburbs of Seoul amid mounting excitement over an expected reunion of the group after its members complete mandatory service in the South Korean military.

This year's BTS Festa marks the 12th anniversary of the group, which last performed together in 2022 and has not toured since 2019 because of the global pandemic and subsequent military service obligations of its members.

It was unclear if any of the recently discharged performers would appear at the festival organized by the group's management agency, HYBE.

But that did not dampen the enthusiasm of fans, some of whom flew in from around the world hoping to spot some of the superstars at the gathering or at a pair of solo concerts by BTS rapper J-Hope as he wraps up his "Hope on the Stage" world tour.

"I want to enjoy everything because there are many things to do here and ... I hope to see the guys maybe," said Karla Linan Saucede, 33, who travelled from Mexico with her sister and friends.

"It's gone past excitement and into almost being numb," said Ayla O'Ryan, 45, from Scotland, adding that she planned a visit this month to practice Korean in the capital so that she could attend.

BTS' members Jimin and Jungkook discharged from the South Korean military on Wednesday, become the fifth and sixth to complete their service. Members RM and V were discharged on Tuesday and the last to finish will be Suga on June 21.

While details of a reunion have not been released, the group is expected to hold its largest ever world tour in 2026, says NH Securities, one of South Korea's largest investment firms.

Shares in HYBE jumped 11.3% in June as brokerages raised their sales estimates and target price for the agency ahead of the group's comeback.