Chairman of Saudi Arabia’s General Entertainment Authority (GEA) Turki Alalshikh announced the details of Riyadh Season 2025 on Sunday. The new edition will kick off on Friday with a massive parade showcasing the season's new elements.
This year's season represents a major leap forward in the entertainment industry in the Kingdom, continuing the success of previous editions that have established Riyadh as a global entertainment destination.
He extended his highest gratitude to Custodian of the Two Holy Mosques King Salman bin Abdulaziz Al Saud and Prince Mohammed bin Salman bin Abdulaziz, Crown Prince and Prime Minister, for their great support to the entertainment sector, enabling it to become a key economic driver and a pillar of quality of life within Saudi Vision 2030.
The latest edition of Riyadh Season marked a new stage of growth in the entertainment sector, attracting more than 20 million visitors from over 135 countries, recording over 3,300 international media visits, and achieving more than 110 billion media impressions across global platforms.
Alalshikh revealed that the estimated brand value of Riyadh Season has reached $3.2 billion (SAR12 billion), highlighting the remarkable global growth of its reputation and affirming its position as one of the leading entertainment brands in the Middle East and the world.
This year's edition features 11 major entertainment zones across Riyadh, hosting 15 global championships and 34 exhibitions and festivals, with participation from more than 2,100 companies—95% of which are local—through 4,200 contracts signed with the private sector. This reflects the empowerment of national talent, the strengthening of the private sector's role, and its contribution to the local economy.
Riyadh Season 2025 reinforces the Kingdom's leadership in the entertainment industry by hosting major global events, making Riyadh the entertainment capital of the region, Alalshikh stressed.
This year's edition is set to capture worldwide attention through its large-scale activities and conferences, including the Joy Forum, which will be held on October 16-17 at Boulevard City. The forum will feature some of the most prominent global entertainment figures, including American content creator MrBeast, UFC President Dana White, sports legend Jon Jones, basketball icon Shaquille O'Neal, TV host and investor Daymond John, and Indian actor and director Aamir Khan, among other global entertainment leaders.
The new season introduces unprecedented international partnerships, most notably the collaboration with MrBeast to launch "Beast Land," a 200,000-square-meter zone featuring over 27 rides and experiences, 40 restaurants and stores, and interactive games and prizes, marking a world-first experience in entertainment design.
As part of its global reach, Alalshikh announced that Riyadh Season will host the Royal Rumble, a major WWE event being held for the first time outside North America.
He also revealed that Boulevard World will feature enhanced content this year, including 1,600 shops, 350 restaurants and cafés, 40 rides and experiences, and 24 subzones, three of which are new: Kuwait, South Korea, and Indonesia.
Meanwhile, Boulevard City will offer a rich array of entertainment, including eight sports tournaments such as Power Slap 17, The Ring V, Riyadh Season P1 Padel Championship, Riyadh Season Snooker Championship, Saudi Masters Darts, and Kings Cup MENA. It will also host 19 entertainment experiences, including six new ones such as Minecraft and Poppy Playtime, along with 20 Arabic concerts and 14 new theatrical productions.
He added: "The Flying Over Saudi Arabia experience, which promotes tourism across various regions of the Kingdom, will also debut this season. This project, developed over three years, allows up to 90 people simultaneously to experience an interactive aerial journey across Saudi destinations."
He further noted that Sneaker Con will return to Boulevard City for its second year, following its great success, while Auto Show Riyadh will be held at Kingdom Arena, featuring 50 cars as prizes for attendees.
At Via Riyadh, the successful Ana Arabia exhibition will continue, showcasing a wide range of premium products across multiple pavilions representing several Arab countries.
He also noted that The Groves remains one of the most upscale destinations of the season, bringing together seven fine-dining restaurants and 16 high-end stores, offering visitors an exceptional luxury shopping and dining experience.
He confirmed that Riyadh Season 2025 places particular emphasis on theater, featuring a diverse selection of plays from Saudi Arabia, Kuwait, Qatar, the United Arab Emirates, and Syria. This reflects the diversity of Gulf and Arab culture, aiming to empower creators to present their work in a high-quality, competitive environment.
This year's concerts will be exceptional in scale and artistic depth, with major performances by leading Saudi and Gulf artists accompanied by Saudi musicians, showcasing the Kingdom's vibrant and evolving artistic scene.
On the artistic front, Riyadh Season will continue to host the prestigious Joy Awards 2026, one of the most significant entertainment awards in the region, celebrating excellence in drama, music, and the arts.
Among the season's major returning events are world-renowned tournaments such as the Six Kings Slam tennis championship, the Ring IV boxing event, and the WBC Grand Prix, whose qualifiers were held in Riyadh with participants from more than 40 countries. The season will also feature Snooker 167, the Kings Cup MENA, and the Saudi Masters Darts, along with the Fantastic Flag Football Classic, featuring NFL legend Tom Brady and global stars, scheduled for March 21, 2026, at the Kingdom Arena.
Alalshikh further announced the launch of new zones, including Boulevard Flowers, spanning 215,000 square meters and featuring over 200 million flowers, 200 floral sculptures, and three Boeing 777 aircraft, alongside 40 restaurants and cafés, forming a breathtaking artistic landscape that merges natural beauty with creativity. He also revealed that Anb Arena will host the Jewelry Salon Exhibition, an international showcase of luxury jewelry.
For the first time in its history, Riyadh Season will feature a floating entertainment zone named "Auria Cruise," offering a unique experience on the Red Sea. The cruise features 14 destinations, 29 restaurants and cafés, 10 spa and fitness facilities, and 20 entertainment areas, offering a fully integrated luxury leisure experience.
The season also aims to reach all segments of society through enhanced family-oriented content. Riyadh Zoo has been redeveloped to house over 1,600 animals from 170 species across six themed zones, providing educational and interactive experiences for families and children. Meanwhile, Al-Suwaidi Park will continue to showcase 13 diverse cultures, hosting countries such as Yemen, Sudan, Syria, Palestine, Lebanon, Jordan, Egypt, Ethiopia, Indonesia, the Philippines, Bangladesh, Pakistan, and India through 49 concerts, 84 theater performances, and 100 cultural carnivals.
Alalshikh explained that the sixth edition of Riyadh Season continues to support the national economy by creating extensive job opportunities, exceeding 25,000 direct jobs and 100,000 indirect jobs across various fields, including operations, production, and services.
This reflects the season's commitment to empowering national talents, strengthening local supply chains, supporting Saudi companies, and fostering collaboration with government entities, all of which contribute to sectoral growth and sustainability, and elevating the quality of experiences offered to visitors from inside and outside the Kingdom.
In terms of social responsibility, Alalshikh said Riyadh Season pays special attention to community initiatives. The "Laylat Al-Omr" (Night of a Lifetime) initiative, held in collaboration with community service sponsors last year, achieved a significant humanitarian impact. He added that this year, the initiative will be reviewed and further developed for a future launch, with its details and timing to be announced later, in coordination with sponsors to ensure its enhanced success.
