Gucci's CEO is Stepping Down as its French Parent Shakes up Leadership

FILE - Gucci President Marco Bizzarri, gestures as he attends a conference titled 'The Innovation Summit', in Milan, Italy, on July 3, 2017. Bizzarri is stepping down later this year, the latest shakeup to the luxury fashion brand and coming as part of a series of changes to the French conglomerate Kering that owns it. (AP Photo/Luca Bruno, File)
FILE - Gucci President Marco Bizzarri, gestures as he attends a conference titled 'The Innovation Summit', in Milan, Italy, on July 3, 2017. Bizzarri is stepping down later this year, the latest shakeup to the luxury fashion brand and coming as part of a series of changes to the French conglomerate Kering that owns it. (AP Photo/Luca Bruno, File)
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Gucci's CEO is Stepping Down as its French Parent Shakes up Leadership

FILE - Gucci President Marco Bizzarri, gestures as he attends a conference titled 'The Innovation Summit', in Milan, Italy, on July 3, 2017. Bizzarri is stepping down later this year, the latest shakeup to the luxury fashion brand and coming as part of a series of changes to the French conglomerate Kering that owns it. (AP Photo/Luca Bruno, File)
FILE - Gucci President Marco Bizzarri, gestures as he attends a conference titled 'The Innovation Summit', in Milan, Italy, on July 3, 2017. Bizzarri is stepping down later this year, the latest shakeup to the luxury fashion brand and coming as part of a series of changes to the French conglomerate Kering that owns it. (AP Photo/Luca Bruno, File)

The president and CEO of Gucci is stepping down later this year, the latest shakeup to the luxury fashion brand and coming as part of a series of changes to its parent company, the French conglomerate Kering.

Marco Bizzarri will depart the Italian design house in September after eight years at the helm, with Kering saying Tuesday that he "masterminded the execution of Gucci’s outstanding growth strategy since 2015." He was part of Kering's leadership for 18 years, The Associated Press reported.

Bizzarri will be replaced by Jean-François Palus, who is now Kering's managing director. Palus will be “tasked with strengthening Gucci’s teams and operations” as the brand “rebuilds influence and momentum,” according to the company's statement.

Historically, Gucci accounted for most of Kering’s profits, but it has been under some scrutiny after underperforming rivals.

Kering also said it was promoting Yves Saint Laurent President and CEO Francesca Bellettini as deputy CEO for brand development, managing all of its fashion houses, which also include Balenciaga, Alexander McQueen and Bottega Veneta.

Kering Chief Financial Officer Jean-Marc Duplaix will be another deputy CEO, handling operations and finance.

“We are building a more robust organization to fully capture the growth of the global luxury market," billionaire Kering Chairman and CEO François-Henri Pinault said in a statement.

He said Bellettini drove revenue at Saint Laurent six times higher, while Palus, who's taking over at Gucci, “will now focus his energy on getting our largest asset in top shape.”

Pinault thanked the departing Bizzarri “for his spectacular contribution to the success of Gucci and of Kering.”

The changes open questions about the future of the larger fashion conglomerate and especially of Gucci, whose creative director of eight years, Alessandro Michele, left the brand last November, citing “different perspectives." He redefined Gucci’s codes with romanticism and gender-fluidity.

It marks a clean start at Gucci: Bizzarri arrived when Michele was promoted in 2015 in a complete revamp of the fashion house and now is leaving eight months after the creative director.

Recent Gucci collections have been designed by an in-house team, but the fashion world is awaiting the brand’s first collection by new creative director Sabato De Sarno, formerly part of the team at Valentino, to be unveiled in September.

 

 

 

 

 



Nike's New CEO Plans to Go Back to Basics in Brand Overhaul Effort

The Nike swoosh logo is seen outside the store on 5th Ave in New York, New York, US, March 19, 2019. (Reuters)
The Nike swoosh logo is seen outside the store on 5th Ave in New York, New York, US, March 19, 2019. (Reuters)
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Nike's New CEO Plans to Go Back to Basics in Brand Overhaul Effort

The Nike swoosh logo is seen outside the store on 5th Ave in New York, New York, US, March 19, 2019. (Reuters)
The Nike swoosh logo is seen outside the store on 5th Ave in New York, New York, US, March 19, 2019. (Reuters)

Nike's new CEO Elliott Hill warned of a long road to sales recovery for the sportswear giant, but the veteran executive's plan to turn the spotlight on sports like basketball and running, allayed some investor worries.

The company said on Thursday it was expecting third-quarter revenue to drop to low double digits after the embattled sportswear seller's quarterly results beat market estimates.

Hill, in his first public address as CEO on the post-earnings call, said Nike had "lost its obsession with sport" and vowed to put it back on track by refocusing on sport and selling more items at premium prices, Reuters reported.

"The recovery is going to be a multi-year process, but he(Hill) seems to be going back to the roots, back to Nike being Nike," said John Nagle, chief investment officer at Kavar Capital Partners, which owns Nike shares.

"(Hill plans to shift focus) away from some of the streetwear and fashion that had taken over the brand, the heavy discounting and the neglect of retailers. Just taking it back to what worked," Nagle said.

Hill, who was with Nike for more than three decades, returned as CEO in October to revive demand at the firm that has been struggling with strategy missteps that soured its relations with retailers such as Foot Locker.

Earlier this month, Foot Locker CEO Mary Dillon said Hill was "taking the right actions for the brand" and the retailer was "working closely" with Nike to emphasize newer sportswear styles, including Vomero and Air DT Max.

"(The retailers) they want us to get back to being Nike, and they want us to have the unrelenting flow of innovative products... and they want us to get back to delivering bold brand statements that help drive traffic," Hill said.

The company's market share dwindled as rival brands, including Roger Federer-backed On and Deckers' Hoka , lured consumers with fresher and more innovative styles.

Hill also highlighted that a lack of newness led Nike to become too promotional and said he plans to shift to selling more at full price on its website and app.

"With another half year of franchise management coupled with investment to reinvigorate the brand, we believe the next four quarters could be the worst of the margin erosion and earnings per share reductions," Barclays analyst Adrienne Yih said.

At least seven brokerages cut price targets on the stock with some analysts pointing to the lack of a clear timeline for Nike to return to growth.

Shares of Nike, which have lost about half of its value in the last three years, were down nearly about 2% in early trading on Friday.

Nike's forward price-to-earnings ratio for the next 12 months, a benchmark for valuing stocks, was 27.53, compared with 33.47 for Deckers and 32.32 for Adidas.

"A rudderless ship now has a rudder, and a sailor who knows how to drive it," said Eric Clark, portfolio manager at the Rational Dynamic Brands fund that owns Nike shares.