Adidas Swamped with $565 Mln in Orders for Unsold Yeezy Shoes 

The company logo of Germany's sports equipment maker Adidas is seen at a climbing tower at the Adidas area in Herzogenaurach, southern Germany, on July 3, 2023. (AFP)
The company logo of Germany's sports equipment maker Adidas is seen at a climbing tower at the Adidas area in Herzogenaurach, southern Germany, on July 3, 2023. (AFP)
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Adidas Swamped with $565 Mln in Orders for Unsold Yeezy Shoes 

The company logo of Germany's sports equipment maker Adidas is seen at a climbing tower at the Adidas area in Herzogenaurach, southern Germany, on July 3, 2023. (AFP)
The company logo of Germany's sports equipment maker Adidas is seen at a climbing tower at the Adidas area in Herzogenaurach, southern Germany, on July 3, 2023. (AFP)

Adidas got orders worth more than 508 million euros (about $565 million) for 4 million pairs of unsold Yeezy shoes, better than the company's "most optimistic forecast," the Financial Times reported on Monday.

Strong demand for the first batch of online sales would potentially save the German sportswear company from having to take a big writedown on its remaining stock, the newspaper said.

Adidas stopped selling Yeezy shoes from its defunct partnership with Ye in October after the rapper formerly known as Kanye West made a series of antisemitic comments.

Losing the highly profitable line hit first quarter sales at the company by around $440 million.

However, robust demand for the unsold sneakers has quelled fears at Adidas' headquarters that Ye's outbursts and a drop in marketing in the recent past would have made the Yeezy brand too toxic, FT said, citing sources.

Adidas declined to comment saying it was in a "quiet period" ahead of its quarterly results due Aug. 3.

The company had said in May it would donate some of the proceeds from the sales to organizations fighting antisemitism and racism.

Discussions over how much will be donated to individual charities are ongoing, the FT reported, adding that the company has chosen five charities in the US and China as a first step.

"Making donations of more than 8.5 million euros across the five charities has been discussed but no decision has been made," FT said, citing people familiar with the matter.

The final amount donated from the sales will be much larger as the company is willing to pay a significant share of the profits from the Yeezy inventory, the report said.

Adidas had forecast a loss this year before announcing its intentions to sell leftover Yeezy stocks.



Shein Openings Across France Delayed After Shoppers Balked at Paris Store Prices

Customers shop on the opening day of Asian e-commerce giant Shein's first physical store at the Bazar de l'Hotel de Ville (BHV) department store in Paris on November 5, 2025. (AFP)
Customers shop on the opening day of Asian e-commerce giant Shein's first physical store at the Bazar de l'Hotel de Ville (BHV) department store in Paris on November 5, 2025. (AFP)
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Shein Openings Across France Delayed After Shoppers Balked at Paris Store Prices

Customers shop on the opening day of Asian e-commerce giant Shein's first physical store at the Bazar de l'Hotel de Ville (BHV) department store in Paris on November 5, 2025. (AFP)
Customers shop on the opening day of Asian e-commerce giant Shein's first physical store at the Bazar de l'Hotel de Ville (BHV) department store in Paris on November 5, 2025. (AFP)

The opening of five new Shein concession stores across France has been delayed, department store owner Societe des Grands Magasins said on Friday, as it adjusts its strategy after some shoppers found prices at the Paris store too steep.

The online fast-fashion retailer's first physical shop opened at the SGM-owned BHV department store in Paris last week, drawing thousands of bargain-hunters and triggering widespread backlash from other retailers.

Some shoppers at the Shein store in Paris on opening day were surprised by higher prices than they were used to seeing online.

The concession offered fake leather shorts for 41.03 euros ($47.7), a knitted cardigan for 22.99, and a jacket from Shein's more expensive MOTF brand for 64.99, for example - prices more comparable to Zara, and higher than similar items on Shein's French website.

SGM and Shein are walking a fine line, as the Chinese firm's rock-bottom prices are a core part of the criticism levelled at it by French retailers and politicians, but are also a key draw for loyal customers.

SGM AIMS FOR BIGGER SPACES, CHEAPER PRODUCT RANGE

SGM aims to secure bigger spaces for Shein in its regional department stores so that it can offer a broader range of cheap products alongside more "premium" clothing such as Shein's MOTF brand, an SGM spokesperson told Reuters.

"We prefer to push the openings back by a few days, to get around the table, improve the range, expand the spaces, and offer lower prices," the spokesperson said.

SGM previously said it would open Shein stores at regional department stores over the coming weeks, with the first set to open in Dijon, Reims and Grenoble in November, and Angers and Limoges in early December.

"With SGM, we have chosen, for the time being, to focus our efforts on enhancing the experience offered in the BHV Paris store, which has been a strong success since its opening," Shein said in a statement on the postponement.

No revised dates have yet been decided for the opening, SGM and Shein spokespeople said.


Zalando Turns to EU Top Court in Fight over Online Content Rules

A person stands next to the logo of fashion retailer Zalando in Berlin, Germany, November 13, 2025. REUTERS/Lisi Niesner
A person stands next to the logo of fashion retailer Zalando in Berlin, Germany, November 13, 2025. REUTERS/Lisi Niesner
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Zalando Turns to EU Top Court in Fight over Online Content Rules

A person stands next to the logo of fashion retailer Zalando in Berlin, Germany, November 13, 2025. REUTERS/Lisi Niesner
A person stands next to the logo of fashion retailer Zalando in Berlin, Germany, November 13, 2025. REUTERS/Lisi Niesner

Zalando, Europe's biggest online fashion retailer, on Thursday took its fight against EU online content rules to Europe's highest court, saying that a lower tribunal had erred in throwing out its challenge.

Zalando had sued the European Commission after it was designated as a very large online platform (VLOP) under the Digital Services Act (DSA) in the same group as Alphabet's Google and Meta and subject to onerous requirements.

The Luxembourg-based General Court in September rejected its argument that it is a hybrid service which sells its own products as well as those provided by partners, making it different from other online giants.

"The General Court's ruling creates an overly broad and incorrect interpretation of what third party content is, impacting many industries across Europe's economic landscape," Zalando said in its appeal to the EU Court of Justice (CJEU).

Reuters quoted it as saying that such a broad interpretation would subject nearly every online service, from media, to supermarkets and tourism to the DSA's rules.

The appeal also argued that the lower tribunal has unfairly flipped the burden of proof by forcing VLOPs to prove they should not have been classified as such in the first place.

The company said the tribunal uses a flawed definition for counting active recipients of the service which decides whether a company is a VLOP or not.


From Gowns to Pantsuits, Michelle Obama Explains her Iconic Fashion Picks in a New Book

FILE - President Barack Obama and first lady Michelle Obama dance at the Obama Home States Inaugural Ball in Washington, Jan. 20, 2009. (AP Photo/Charlie Neibergall, File)
FILE - President Barack Obama and first lady Michelle Obama dance at the Obama Home States Inaugural Ball in Washington, Jan. 20, 2009. (AP Photo/Charlie Neibergall, File)
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From Gowns to Pantsuits, Michelle Obama Explains her Iconic Fashion Picks in a New Book

FILE - President Barack Obama and first lady Michelle Obama dance at the Obama Home States Inaugural Ball in Washington, Jan. 20, 2009. (AP Photo/Charlie Neibergall, File)
FILE - President Barack Obama and first lady Michelle Obama dance at the Obama Home States Inaugural Ball in Washington, Jan. 20, 2009. (AP Photo/Charlie Neibergall, File)

On any day during her eight years as first lady of the United States, Michelle Obama said she could go from giving a speech to meeting with a counterpart from another country to digging in her vegetable garden with groups of schoolchildren.

And her clothes had to be ready for that. There was too much else to do, including raising daughters Sasha and Malia, and she said she did not have time to obsess over what she was wearing.

“I was concerned about, ‘Can I hug somebody in it? Will it get dirty?’” she said Wednesday night during a moderated conversation about her style choices dating to growing up on the South Side of Chicago to when she found herself in the national spotlight as the first Black woman to be first lady. “I was the kind of first lady that there was no telling what I would do.”

Obama would become one of the most-watched women in the world, for what she said and did, but also for what she wore. She chronicled her fashion, hair and makeup journey in her newest book, “The Look,” written with her longtime stylist Meredith Koop and published earlier this month.

The sold-out conversation was taped as part of “IMO: THE LOOK,” a special, six-part companion series to the IMO podcast she hosts with her brother, Craig Robinson.

She wanted her clothes to be welcoming as well as versatile.

“The thing about clothes that I find is that they can welcome people in or they can keep people away, and if you’re so put together and so precious and things are so crisp and the pin is so big, you know, it can just tell people, ‘Don’t touch me,’” The Associated Press quoted her as saying.

She said she would not wear white to events with rope lines in case someone wanted a hug.

“I’m not going to push somebody away when they need something from me, and I’m not going to let the clothes get in the way of that,” Obama said.

Here's what she said about a few of her notable fashion choices:
The gown for Obama's first inauguration The white, one-shoulder chiffon gown was designed by Jason Wu, then an unknown 26-year-old who was born in Taiwan. But when she stepped out at the inaugural ball wearing the gown, the moment changed Wu's life. That was by design, she said.

“We were beginning to realize everything we did sent a message,” Obama said, speaking of herself and her husband, former President Barack Obama. “So that's what we were trying to do with the choices we made, to change lives.”

She would continue to help launch the careers of other up-and-coming designers by wearing their creations.

Chain mail state dinner gown Obama wore the rose gold gown by Versace for the Obama administration's final state dinner, for Italian Prime Minister Matteo Renzi in October 2016.

“So that was a kind of a, 'I don't care' dress,” she said of the shimmery, one-armed gown.

“I put that on. I was like, ‘This is sexy.’ It's the last one,” she said, meaning their final state dinner. “All of my choices, ultimately, are what is beautiful — and what looks beautiful on.”

Pantsuit worn to Joe Biden's inauguration “I was really in practical mode,” Obama said, explaining why she chose the maroon ensemble by Sergio Hudson with a flowing, floor-length coat that she wore unbuttoned, exposing the belt around her waist with a big, round gold-toned buckle. Her boots had a low heel.

“The sitting president was trying to convince us that Jan. 6 was just a peaceful protest,” she said.

The inauguration ceremony at the Capitol was held two weeks after the Jan. 6, 2021, riot there by supporters of President Donald Trump who had sought to overturn Biden's victory.

She said she had been thinking about the possibility of having to run if something else had happened that day.

“I wanted to be able to move. I wanted to be ready,” she said. But she and her team “had no idea” the outfit “was going to break the internet,” she said.

White House East Wing Obama also spoke about the East Wing, the traditional base of operations for first ladies that Trump last month tore down to make room for a ballroom he had long desired.

Obama described the East Wing as a joyful place that she remembers as full of apples, children, puppies and laughter, in contrast to the West Wing, which dealt with “horrible things.” It was where she worked on various initiatives that ranged from combating childhood obesity to rallying the country around military families to encouraging developing countries to let girls go to school.

She said she and her husband never thought of the White House as “our house.” They saw themselves more as caretakers, and there was work to do in the mansion.

“But every president has the right to do what they want in that house, so that’s why we’ve got to be clear on who we let in,” Obama said.