Hermes Defies Luxury Slowdown with Strong Sales 

Rachel Koffsky, International Senior Specialist at Christie's Handbags & Accessories, poses with a piece titled "A rare, fauve barenia leather & bog oak Kellywood 22 with palladium hardware, Hermes, 2020" which is on display as part of "Handbags Online: The London Edit" at Christie's in London, Britain, November 18, 2021. (Reuters)
Rachel Koffsky, International Senior Specialist at Christie's Handbags & Accessories, poses with a piece titled "A rare, fauve barenia leather & bog oak Kellywood 22 with palladium hardware, Hermes, 2020" which is on display as part of "Handbags Online: The London Edit" at Christie's in London, Britain, November 18, 2021. (Reuters)
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Hermes Defies Luxury Slowdown with Strong Sales 

Rachel Koffsky, International Senior Specialist at Christie's Handbags & Accessories, poses with a piece titled "A rare, fauve barenia leather & bog oak Kellywood 22 with palladium hardware, Hermes, 2020" which is on display as part of "Handbags Online: The London Edit" at Christie's in London, Britain, November 18, 2021. (Reuters)
Rachel Koffsky, International Senior Specialist at Christie's Handbags & Accessories, poses with a piece titled "A rare, fauve barenia leather & bog oak Kellywood 22 with palladium hardware, Hermes, 2020" which is on display as part of "Handbags Online: The London Edit" at Christie's in London, Britain, November 18, 2021. (Reuters)

Sales at Birkin bag maker Hermes accelerated in the second quarter, lifted by continued growth in the United States and a sharp acceleration in China, showing the resilience of global demand for the group's high-end leather goods despite a clouded economic backdrop.

Group sales for the three months to the end of June came to 3.32 billion euros ($3.65 billion), up 27.5% at constant exchange rates, above a Visible Alpha consensus for 22% growth, with double digit growth in all regions.

Hermes' results come as luxury stocks have come under pressure due to uncertainty over the pace of China's post-pandemic recovery while a months-long spending frenzy in the US market cools amid rising inflation.

Lackluster economic figures for China and more cautious outlooks from Cartier-owner Richemont and industry bellwether LVMH pushed down shares of luxury companies down in recent days.

Hermes, which targets wealthier consumers with handbags like the coveted $10,000 plus Birkin model, is known for weathering economic turbulence better than rivals.

"We've seen no interruption in (growth) trends," Hermes Executive Chairman Axel Dumas told journalists, adding there had been a "flight to quality" by shoppers preferring to buy at the very top end of the luxury market.



Birkenstock Results Beat on Resilient Demand, Forecasts Margin Recovery

A Birkenstock shoe is displayed at Birkenstock shoe store in London, Britain, October 11, 2023. (Reuters)
A Birkenstock shoe is displayed at Birkenstock shoe store in London, Britain, October 11, 2023. (Reuters)
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Birkenstock Results Beat on Resilient Demand, Forecasts Margin Recovery

A Birkenstock shoe is displayed at Birkenstock shoe store in London, Britain, October 11, 2023. (Reuters)
A Birkenstock shoe is displayed at Birkenstock shoe store in London, Britain, October 11, 2023. (Reuters)

Birkenstock beat market expectations for fourth-quarter results on robust demand for its pricey footwear and forecast a recovery in margins in fiscal 2025, sending the company's shares up 7% on Wednesday.

With fresh styles becoming a priority for consumers, Birkenstock's sandals and closed-toe clogs have drawn new customers both at its own stores and at retailers.

The company bypassed steep discounting trends evident during the holiday shopping season, which Birkenstock executives said was off to a strong start globally.

"The expansion of ranges into more closed-toe silhouette has helped boost revenue, given that they offer multi-season wear," Susannah Streeter, head of money and markets at Hargreaves Lansdown, said.

Germany-based Birkenstock's average selling prices across its product range were up 8% in fiscal 2024, in part due to higher sales of clogs, the company said, adding that closed-toe styles now made up about a third of its business.

The company has invested in expanding its global store presence and increasing manufacturing capacity this year to meet demand.

While it led to a 330-basis point drop in gross margins in fiscal 2024, Birkenstock forecast a recovery in margins in fiscal 2025 as it ramps up production from new facilities.

The company reported fourth-quarter revenue of 455.8 million euros ($478.27 million), compared with the average analyst estimate of 439.2 million euros, according to data compiled by LSEG.

However, Birkenstock's forecast for fiscal 2025 revenue to increase between 15% and 17% was below estimates of 17.5% growth.

"It would appear with this incredibly healthy growth, the company is choosing to adopt a conservative approach that they expect to be able to meet and beat," BMO Capital Markets analyst Simeon Siegel said.

On an adjusted basis, Birkenstock earned 0.29 euro per share, beating estimates of 0.26 euro.