The Saudi Fashion Commission has opened the second pop-up event EMERGE, a global undertaking through which the commission highlights the creative and emerging talents in Saudi fashion.
The pop-up will be open from 10:30 am to 8:30 pm at 10 Corso Como in Milan.
"The first EMERGE pop-up that we held in Paris was a huge success and received visitors from different cultures who had an authentic Saudi shopping experience and discovered what Saudi creative talent has to offer,” Fashion Commission CEO Burak Cakmak said in a statement on Wednesday.
He added: "I look forward to welcoming visitors to Milan Fashion Week to introduce them to the Saudi fashion world."
Thirteen designers participating in the Saudi 100 Brands program take part in the event to showcase a wide assortment of ready-to-wear pieces of clothing and elegant accessories, inspired by the rich and diverse layers of Saudi culture and heritage, offering visitors a global shopping experience.
The Saudi 100 Brands initiative, launched by the Saudi Fashion Commission in 2021, is a professional development program that helps emerging local talent reach maximum potential by giving those participating in the program international exposure.
The pop-up was hosted for the first time by the Fashion Commission in Paris Fashion Week and achieved great success, attracting over 2,000 visitors from 30 countries.