Türkiye's Clothing Makers Face Rising Costs from Push to Help Textile Sector

Commuters, seen throughout a glass, arrive to Kadikoy ferry terminal in Istanbul, Türkiye, Thursday, Nov. 16, 2023. (AP Photo/Francisco Seco)
Commuters, seen throughout a glass, arrive to Kadikoy ferry terminal in Istanbul, Türkiye, Thursday, Nov. 16, 2023. (AP Photo/Francisco Seco)
TT

Türkiye's Clothing Makers Face Rising Costs from Push to Help Textile Sector

Commuters, seen throughout a glass, arrive to Kadikoy ferry terminal in Istanbul, Türkiye, Thursday, Nov. 16, 2023. (AP Photo/Francisco Seco)
Commuters, seen throughout a glass, arrive to Kadikoy ferry terminal in Istanbul, Türkiye, Thursday, Nov. 16, 2023. (AP Photo/Francisco Seco)

Turkish clothing manufacturers, the third-largest suppliers of apparel to Europe, face higher production costs and risk falling further behind their Asian rivals after the government hiked taxes on textile imports, sector leaders say.
Ankara raised tariffs by 30-100% on hundreds of incoming textile products last week, aiming to support local yarn and fabric manufacturers that appealed for support against a wave of cheaper imports.
Apparel officials say the new taxes are squeezing the industry, which is among Türkiye's biggest employers, supplying heavyweight European brands such as H&M, Mango, Adidas, Puma and Inditex.
Job cuts could come, sector representatives say, as import costs rise and Turkish producers shed market share to rivals like Bangladesh and Vietnam.
Exporters can technically apply for exemptions from the tax, but industry sources say the exemption regime is costly and time-consuming, and in practice does not work for many companies.
The sector was already fighting soaring inflation, waning demand and lower profit margins due to what exporters see as an over-valued lira, as well as the effects of Türkiye's years-long experiment with cutting interest rates as inflation rose, a policy recently revisited.
The price of a Turkish-made t-shirt is now 40% higher for a European shopper than one from Bangladesh, said Seref Fayat, chairman of Türkiye's TOBB Clothing and the Apparel Industry Assembly. A couple of years ago the gap was 15-20%, another source said.
"Fashion brands can bear higher prices up to 20%, but anything more leads to market losses", Fayat said.
Timur Bozdemir, president of DF Manhattan Inc, which manufactures women's garments for the European and US markets, said the new tariff will raise the cost of a $10 t-shirt by no more than 50 cents.
He does not expect to lose customers, but said the changes reinforced the need for Türkiye's apparel industry to shift from mass production to value-added.
"If we insist on competing with Bangladesh or Vietnam for a $3 t-shirt, no doubt we will lose," he said.
COMPETITIVE EDGE
Türkiye exported $10.4 billion in textiles and $21.2 billion in clothing last year, making it the world's fifth and sixth biggest global exporter respectively.
It is the second-largest textile and third-largest clothing supplier to the neighboring European Union, European Apparel and Textile Confederation (Euratex) data shows.
But its share of the European market slipped to 12.7% last year from 13.8% in 2021.
Western customers turned to Türkiye during the COVID-19 pandemic to cut freight costs amid supply disruptions.
When it ended, the combination of plunging shipping costs and rising domestic inflation dulled its competitive edge.
Textile and apparel exports fell more than 8% through October this year, while overall exports were flat, sector data shows.
The textile sector, facing a rise in cheaper imported fabrics and yarns which in part sparked the need for the tariffs, saw its number of registered employees falling 15% through August.
Its capacity utilization rate was 71% last month, compared to 77% in manufacturing overall, and sector officials say the rate is near 50% for many yarn manufacturers.
"I've almost stopped production and cut most of the jobs in my yarn facility - and I'm not the only one in this situation," said Fatih Bilici, who runs an Osmaniye-based yarn factory that supplies local and foreign markets.
His company cut daily production to 5 tons from 50 tons a few months ago. He said the tariffs are vital for an industry struggling to survive.
"It costs me $3.20/kg to manufacture, whereas my Uzbek rival sells it at $2.70. How can I can compete?".
The lira has shed 35% of its value to the dollar this year and 80% over five years. But exporters say the lira should depreciate yet more to better reflect inflation that is running above 61% and touched 85% last year.
TOBB's Fayat said the textile and apparel sector had cut 170,000 jobs so far this year. As monetary tightening cools an overheated economy, it is expected to hit 200,000 by year-end.



Nike's New CEO Plans to Go Back to Basics in Brand Overhaul Effort

The Nike swoosh logo is seen outside the store on 5th Ave in New York, New York, US, March 19, 2019. (Reuters)
The Nike swoosh logo is seen outside the store on 5th Ave in New York, New York, US, March 19, 2019. (Reuters)
TT

Nike's New CEO Plans to Go Back to Basics in Brand Overhaul Effort

The Nike swoosh logo is seen outside the store on 5th Ave in New York, New York, US, March 19, 2019. (Reuters)
The Nike swoosh logo is seen outside the store on 5th Ave in New York, New York, US, March 19, 2019. (Reuters)

Nike's new CEO Elliott Hill warned of a long road to sales recovery for the sportswear giant, but the veteran executive's plan to turn the spotlight on sports like basketball and running, allayed some investor worries.

The company said on Thursday it was expecting third-quarter revenue to drop to low double digits after the embattled sportswear seller's quarterly results beat market estimates.

Hill, in his first public address as CEO on the post-earnings call, said Nike had "lost its obsession with sport" and vowed to put it back on track by refocusing on sport and selling more items at premium prices, Reuters reported.

"The recovery is going to be a multi-year process, but he(Hill) seems to be going back to the roots, back to Nike being Nike," said John Nagle, chief investment officer at Kavar Capital Partners, which owns Nike shares.

"(Hill plans to shift focus) away from some of the streetwear and fashion that had taken over the brand, the heavy discounting and the neglect of retailers. Just taking it back to what worked," Nagle said.

Hill, who was with Nike for more than three decades, returned as CEO in October to revive demand at the firm that has been struggling with strategy missteps that soured its relations with retailers such as Foot Locker.

Earlier this month, Foot Locker CEO Mary Dillon said Hill was "taking the right actions for the brand" and the retailer was "working closely" with Nike to emphasize newer sportswear styles, including Vomero and Air DT Max.

"(The retailers) they want us to get back to being Nike, and they want us to have the unrelenting flow of innovative products... and they want us to get back to delivering bold brand statements that help drive traffic," Hill said.

The company's market share dwindled as rival brands, including Roger Federer-backed On and Deckers' Hoka , lured consumers with fresher and more innovative styles.

Hill also highlighted that a lack of newness led Nike to become too promotional and said he plans to shift to selling more at full price on its website and app.

"With another half year of franchise management coupled with investment to reinvigorate the brand, we believe the next four quarters could be the worst of the margin erosion and earnings per share reductions," Barclays analyst Adrienne Yih said.

At least seven brokerages cut price targets on the stock with some analysts pointing to the lack of a clear timeline for Nike to return to growth.

Shares of Nike, which have lost about half of its value in the last three years, were down nearly about 2% in early trading on Friday.

Nike's forward price-to-earnings ratio for the next 12 months, a benchmark for valuing stocks, was 27.53, compared with 33.47 for Deckers and 32.32 for Adidas.

"A rudderless ship now has a rudder, and a sailor who knows how to drive it," said Eric Clark, portfolio manager at the Rational Dynamic Brands fund that owns Nike shares.