Six Recycling Innovations that Could Change Fashion

Tackling fashion's waste problem has become a top priority. MARTIN BERNETTI / AFP
Tackling fashion's waste problem has become a top priority. MARTIN BERNETTI / AFP
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Six Recycling Innovations that Could Change Fashion

Tackling fashion's waste problem has become a top priority. MARTIN BERNETTI / AFP
Tackling fashion's waste problem has become a top priority. MARTIN BERNETTI / AFP

The fashion industry's enormous waste problem is pushing governments, particularly in Europe, towards ambitious recycling targets.
The problem is that recycling textiles is a highly complex task and technical solutions are still in their infancy, AFP said.
NGOs warn the real problem is over-production, and that tech innovations may just provide cover for brands to continue pumping out billions of new clothes.
But the pressure to start recycling at massive scale is happening now.
"Brands need to get to high levels of recycling at super-speed, and if they don't, the EU will be giving them massive fines," said circular economy consultant Paul Foulkes-Arellano.
AFP spoke to multiple experts to see which ideas could make a difference.
Many will fail, but here is a snapshot of current contenders that illustrate the different challenges in textile recycling.
MycoWorks: Mushroom leather
MycoWorks grows mycelium (fungus roots) that comes out like luxury leather, with early clients including Hermes and General Motors (for car interiors).
"The only input is sawdust and energy costs are extremely low because it's a fungus not a plant, so there's no need for light, and very little water," said CEO Matt Scullin.
While the makers of most new biomaterials are struggling to reach industrial scale, MycoWorks claims to have cracked the problem, billing itself as "the first and only biomaterials company to open a full-scale factory" -- in the US state of South Carolina -- with the first 1,000-sheet harvest coming off the line in January.
Circ: Unblending clothes
Most clothes are a blend of materials, making them hard to recycle. US-based Circ has invented a chemical solution to separate the most common blend, polycotton, into its constituent parts.
It uses a hydrothermal process to liquify the polyester and separate it from the cotton.
Both can then be turned into new fibers. Retail giant Zara used them for a clothing line released in April.
SuperCircle: Collecting and sorting
The world lacks the infrastructure to collect and sort large amounts of old clothes, which must be kept clean and separate from other waste.
SuperCircle brings together delivery firms, warehouses and tracking systems to streamline and cheapen the process.
They hope to change public attitudes with in-store drop-off bins, free shipping labels and other encouragements.
"We need ease, convenience and incentives for consumers so that when they are done with an item, the first thing they think is end-of-life recycling," said co-founder Stuart Ahlum.
They now handle all recycling logistics for multiple companies and sectors, including Uniqlo North America.
Saentis Textiles: in-house recycling
Saentis Textiles already helped solve one key challenge with a patented machine that can recycle cotton with minimal damage to the fibres, so it can make quality new textiles.
Its recycled cotton is used by brands including IKEA, Patagonia and Tommy Hilfiger.
Now it is selling its machine to textile companies so they can install one directly in their factories, allowing them to chuck in cut-offs and scraps for recycling on the spot.
Unspun: 3D weaving machine
Unspun claims to have invented the world's first 3D weaving machine, capable of creating a custom-sized pair of jeans directly from yarns in under 10 minutes.
Currently building its first micro-factory in Oakland, California to prove the concept, the machine could remove the need for brands to keep large stockpiles of inventory, cutting down on waste and transport.
Cetia: Preparing old clothes
Clothes must be prepared before they can be recycled, and this is the specialty of France-based Cetia.
Some of its machines are simple, like one that yanks the soles off shoes.
Others are more complex. One uses AI to recognise hard points such as buttons and zippers, and then a laser to slice them off without damaging the item.



Nike Shares Jump as Ackman’s Return Sparks Turnaround Hopes

The logo of Dow Jones Industrial Average stock market index listed company Nike (NKE) is seen in Los Angeles, California, United States, April 12, 2016. (Reuters)
The logo of Dow Jones Industrial Average stock market index listed company Nike (NKE) is seen in Los Angeles, California, United States, April 12, 2016. (Reuters)
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Nike Shares Jump as Ackman’s Return Sparks Turnaround Hopes

The logo of Dow Jones Industrial Average stock market index listed company Nike (NKE) is seen in Los Angeles, California, United States, April 12, 2016. (Reuters)
The logo of Dow Jones Industrial Average stock market index listed company Nike (NKE) is seen in Los Angeles, California, United States, April 12, 2016. (Reuters)

Nike shares gained nearly 4% on Thursday as investors hoped the return of billionaire William Ackman as a stakeholder could spark a turnaround at the sportswear giant that has been battling with strategy missteps and tough competition.

Ackman's hedge fund Pershing Square Capital Management now owns roughly 3 million shares of Nike, amounting to a stake of about 0.19%, a filing showed on Wednesday. He has not revealed any plans for the investment yet.

"He's going to have the ear of the executives at Nike and be able to lend some influence on maybe how to get the ship righted, as it were, for Nike at this point in time to try and find their way back home," said Brian Mulberry, client portfolio manager at Zacks Investment Management, which owned $25.79 million worth of Nike shares as of June.

The stock has lost nearly a third of its value this year and the company has forecast a drop in annual sales for fiscal 2025, leading some Wall Street analysts and investors to raise the possibility of a management shake-up including CEO John Donahoe.

When an activist investor comes in, the ultimate goal "will be replacing the person that sits in the corner office," said Art Hogan, chief market strategist at B Riley Wealth.

"And I say that because the template for that has been very clear this week in the form of Starbucks."

Starbucks poached Chipotle CEO Brian Niccol earlier this week, tapping the industry veteran behind the burrito chain's turnaround to revitalize growth at its coffee outlets.

Niccol joining Chipotle in 2018 was also the result of one of Ackman's pressure campaigns that have often led to CEO changes at companies including J.C. Penney and Air Products and Chemicals.

Ackman last invested in Nike in late 2017, around the time when the company was losing market share in North America to a reinvigorated Adidas.

He exited Nike a few months later in 2018, making roughly $100 million in profit by cashing out of the 0.71% stake - a rare passive investment for the billionaire investor.

Analysts and investors hinted on Thursday it might be early days for Ackman's second stint as an investor at Nike and he will need to build a larger stake to make an impact.

Nike's forward price-to-earnings ratio for the next 12 months, a common benchmark for valuing stocks, was 24.26, compared with Adidas' 36.75.