Prada Gives New Meaning to Bows and Aprons, Historic Elements of Women’s Wardrobe, for Next Season 

Models wear creations part of the Prada women's Fall-Winter 2024-25 collection presented at the Milan's Fashion Week in Milan, Italy, 22 February 2024. (EPA)
Models wear creations part of the Prada women's Fall-Winter 2024-25 collection presented at the Milan's Fashion Week in Milan, Italy, 22 February 2024. (EPA)
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Prada Gives New Meaning to Bows and Aprons, Historic Elements of Women’s Wardrobe, for Next Season 

Models wear creations part of the Prada women's Fall-Winter 2024-25 collection presented at the Milan's Fashion Week in Milan, Italy, 22 February 2024. (EPA)
Models wear creations part of the Prada women's Fall-Winter 2024-25 collection presented at the Milan's Fashion Week in Milan, Italy, 22 February 2024. (EPA)

Don’t call them nostalgic, the bows and aprons, silken slips and hats that filled the Prada runway. Miuccia Prada and Raf Simons recovered elements of a women’s wardrobe history and reconstituted them into something “modern.”

“It’s a history of women,” Prada told reporters backstage at the fall-winter 2024-25 preview show on Thursday. This act of reinventing items fished from deep inside the closet “frees them from their cage,” Prada said, giving them new meaning.

The looks are modular. Woolen aprons, facing front or back, partially obscure slip skirts, closing with bows or floral appliques — the silken touches defy the male silhouette. The skirt combos are paired with an accompanying jacket with a silken back panel, or twinsets in bold color combinations, royal red and purple, yesteryear olive and pink.

Shift dresses are covered in the front with wispy, monochrome tabs that flutter with each step. Masculine elements include skirts cuffed at the hem and Varsity letter jacket emblazoned with a “P” for wannabe athletes that never made the cut. Cocktail dresses feature big bows and a fur collar.

The color palette is mostly dark neutral, punctuated by colorful hats in aubergine or turquoise that elongate the form. In velvet they have the feeling of a Beehive, covered with feathers of a mod 1960s brushed do. The Prada Cleo bag has an oversized shoulder strap. Bags also fasten to the wrist with a leather strap.

“I always choose to work with pieces from history because for me history teaches us everything, in every field from politics to fashion to art. Anything we are comes from our past,” Prada said.

The show, she said, was meant as a gesture of “goodness,” something needed as an antidote to aggression, “especially in these times.” In that vein, models walked with their hands clutching their breasts, in a protective gesture.

“Fashion is also about love,” Simons added. “The love of beauty, the love of history.”

Emma Watson, Tracy Ellis Ross and Gwendoline Christie took front-row seats in the Prada showroom, perched above a plexiglass runway covering scattered fall leaves.



LVMH Shares Drop after Missing Second-quarter Estimates

A man walks past a shop of fashion house Dior in Paris, France, April 15, 2024. REUTERS/Manon Cruz/File Photo Purchase Licensing Rights
A man walks past a shop of fashion house Dior in Paris, France, April 15, 2024. REUTERS/Manon Cruz/File Photo Purchase Licensing Rights
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LVMH Shares Drop after Missing Second-quarter Estimates

A man walks past a shop of fashion house Dior in Paris, France, April 15, 2024. REUTERS/Manon Cruz/File Photo Purchase Licensing Rights
A man walks past a shop of fashion house Dior in Paris, France, April 15, 2024. REUTERS/Manon Cruz/File Photo Purchase Licensing Rights

Shares in LVMH (LVMH.PA) fell as much as 6.5% in early Wednesday trade and were on track for their biggest one-day drop since October 2023 after second-quarter sales growth at the French luxury goods giant missed analysts' consensus estimate.

The world's biggest luxury group said late Tuesday its quarterly sales rose 1% year on year to 20.98 billion euros ($22.76 billion), undershooting the 21.6 billion expected on average by analysts polled by LSEG.

At 1000 GMT, LVMH's shares were down 4.5%.

The earnings miss weighed on other luxury stocks, with Hermes (HRMS.PA), down around 2% and Kering (PRTP.PA), off 3%.

Kering is scheduled to report second-quarter sales after the market close and Hermes reports on Thursday, Reuters reported.

Jittery investors are looking for evidence that the industry will pick up from a recent slowdown, as inflation-hit shoppers hold off from splashing out on designer fashion.

JPMorgan analyst Chiara Battistini cut full year profit forecasts by 2-3% for the group, citing softer trends at LVMH's fashion and leather goods division, home to Louis Vuitton and Dior.

"The soft print is likely to add to ongoing investors’ concerns on the sector more broadly in our view, confirming that even best-in-class players like LVMH cannot be immune from the challenging backdrop," said Battistini in a note to clients.

The weakness of the yen, which has prompted a flood of Chinese shoppers to Japan seeking bargains on luxury goods, added pressure to margins, another source of concern.

Equita cut 2024 sales estimates for LVMH by 3% - attributing 1% to currency fluctuations - and lowered its second half organic sales estimate to 7% growth from 10% growth previously.

The lack of visibility for the second half beyond the easing of comparative figures - as the Chinese post-pandemic lockdown bounce tapered off a year ago - is unlikely to improve investor sentiment to the luxury sector, Citi analyst Thomas Chauvet said in an email to clients.

"No miracle with the luxury bellwether; sector likely to remain out of favour," he wrote.

Jefferies analysts said the miss came as investors eye Chinese shoppers for their potential to "resume their pre-COVID role as the locomotive of industry growth and debate when Western consumers will have fully digested their COVID overspend".

LVMH shares have been volatile since the luxury slowdown emerged, and are down about 20% over the past year, with middle-class shoppers in China, the world's No. 2 economy, a key focus as they rein in purchases at home amid a property slump and job insecurity.

LVMH offered some reassurance, with finance chief Jean-Jacques Guiony telling analysts during a call on Tuesday that Chinese customers were "holding up quite well," while business with US and European customers was "slightly better".