Moschino Literally Shreds the Fashion Rules on First Day of Milan Fashion Week

 A model wears a creation as part of the Moschino Spring Summer 2025 collection, that was presented in Milan, Italy, Friday, June 14, 2024. (AP)
A model wears a creation as part of the Moschino Spring Summer 2025 collection, that was presented in Milan, Italy, Friday, June 14, 2024. (AP)
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Moschino Literally Shreds the Fashion Rules on First Day of Milan Fashion Week

 A model wears a creation as part of the Moschino Spring Summer 2025 collection, that was presented in Milan, Italy, Friday, June 14, 2024. (AP)
A model wears a creation as part of the Moschino Spring Summer 2025 collection, that was presented in Milan, Italy, Friday, June 14, 2024. (AP)

Milan Fashion Week reserved for mostly menswear previews opened Friday with two co-ed collections, underlining that the old calendar rules no longer apply.

The week features just 20 runway shows, which should allow time for reflection on where fashion is headed. Moschino opened with a show combining menswear for next summer and women’s 2025 resort, followed by Canadian designer Dsquared2 with a full menswear and womenswear collection.

Highlights from Friday's show:

LOST AND FOUND AT MOSCHINO

Adrian Appiolaza took the rules and literally shredded them in his second season as Moschino creative director.

“The idea of freedom of expression through dressing is what I want to bring to the future of Moschino, which is tied to the original DNA,” Appiolaza said backstage. “It is not about nationality. It’s really about feeling comfortable, dressing the way you want and not the way you should.”

The Argentine designer reads our collective minds as the summer season beckons in the northern hemisphere, tapping desires to break free from the office routine and reach dream destination. Along the way, daydreams take over, and familiar objects shift.

Appiolaza creates a shimmery tank out of big paperclips. A jacket is covered in textile post-its of forgotten tasks. Another becomes the office worker’s survival jacket, with slots for pens, a note pad, credit cards, ID badge, charging cables, nothing is concealed; this later becomes an adventure jacket with field guides and a magnifying glass.

Suits and trenches are deconstructed into dresses. Then they are shredded, as if to say: Enough. The last straw: An airliner perched on a hat. Then a literal straw skirt.

There is release in safari wear, a beach pareo, skirts that work as postcards, knitwear emblazoned with a soccer ball pattern, a blazer printed with still life of an Italian table: ripe tomatoes, a Chianti bottle and bread, worn with a fraying skirt over trousers.

The collection confidently taps the fashion house’s ironic and playful DNA, with fresh and irreverent twists sure to inspire smiles. A suit shirt comes ready with an ink spot. A sparkly pizza smudge graces a tank, worn with an Italian tri-color skirt emblazoned with soccer balls. Men’s brimmed hats are worn in triplicate, as if resized and multiplied by a fashion copy machine.

“They are all explorers, these characters, on a journey of self-discovery,” Appiolaza said.



Prada's Brand CEO Gianfranco D'Attis to Quit

FILE PHOTO: People walk past the store of Italian luxury fashion house Prada on 5th Avenue in New York City, US, May 23, 2025. REUTERS/Adam Gray/File Photo
FILE PHOTO: People walk past the store of Italian luxury fashion house Prada on 5th Avenue in New York City, US, May 23, 2025. REUTERS/Adam Gray/File Photo
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Prada's Brand CEO Gianfranco D'Attis to Quit

FILE PHOTO: People walk past the store of Italian luxury fashion house Prada on 5th Avenue in New York City, US, May 23, 2025. REUTERS/Adam Gray/File Photo
FILE PHOTO: People walk past the store of Italian luxury fashion house Prada on 5th Avenue in New York City, US, May 23, 2025. REUTERS/Adam Gray/File Photo

Prada's brand CEO Gianfranco D'Attis will leave the Italian luxury firm at the end of the month by "mutual agreement", Prada said on Sunday.

Prada Group's CEO Andrea Guerra will take on the role of brand CEO on an interim basis, the company told Reuters.

The news was first reported by fashion trade publication WWD.

Luxury fashion has seen several changes in senior leadership and creative directors.

Luxury goods giant Kering, which owns Gucci, last week named Renault boss Luca de Meo as its new CEO, replacing Francois-Henri Pinault, who has led the heavily indebted family firm since 2005.

Top luxury houses are also betting on a new design direction to help rekindle interest from shoppers, who have pulled back on fashion as prices rise.

Earlier in June, LVMH-owned Dior appointed its menswear designer, Jonathan Anderson, to also head womenswear designs and haute couture, replacing Maria Grazia Chiuri.

Kering in May appointed former Valentino designer Pierpaolo Piccioli as creative director of Balenciaga, replacing Demna, who was taking up the chief design job at Gucci.

Designer changes have also taken place at Chanel, Versace, Valentino and LVMH-owned Celine among others.