Dior’s Mount Olympus: A Sporty Couture Homage to the Paris Games

Models present creations by Christian Dior during the Haute-Couture Fall/Winter 2024 show as part of the Paris Fashion Week in Paris, on June 24, 2024. (AFP)
Models present creations by Christian Dior during the Haute-Couture Fall/Winter 2024 show as part of the Paris Fashion Week in Paris, on June 24, 2024. (AFP)
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Dior’s Mount Olympus: A Sporty Couture Homage to the Paris Games

Models present creations by Christian Dior during the Haute-Couture Fall/Winter 2024 show as part of the Paris Fashion Week in Paris, on June 24, 2024. (AFP)
Models present creations by Christian Dior during the Haute-Couture Fall/Winter 2024 show as part of the Paris Fashion Week in Paris, on June 24, 2024. (AFP)

Dior staged an homage to sport on the eve of the Paris Olympics on the grounds of the Musée Rodin on the first day of Paris Couture Week on Monday.

The show let the sumptuous, lightweight silks — georgette, taffeta, tulle, and sporty jersey — speak for themselves, draped elegantly over the body.

Here are some highlights of the fall-winter 2024 collections:

Athletes old and new

The walls were lined with dazzling artworks of athletes by Faith Ringgold, a feminist artist who died in April. Designer Maria Grazia Chiuri used fall’s couture as a stage “to pay a fitting tribute to all athletes ... from antiquity to the present day.”

On the runway, Grecian-style draping evoked the original Olympics. The nod to antiquity echoed the Italian designer’s penchant for historical influences.

Jersey fabric, an unconventional couture material, was handled poetically. It cascaded down the model’s body in loose, fluttery segments, with a twin leather belt to define the waist.

Mosaic embroidery on skin-tight tank tops added a contemporary twist, seeming to sculpt the bust. Sandals adorned with pearls sported crisscross straps up the leg.

The nicest looks were the simplest. An ecru lightweight wool gown seemed like a single whoosh of fabric, hanging whimsically and loosely from the shoulders. It had an unexpected cowl back. This simplicity with an element of surprise is quintessential Chiuri, who has said she often finds elegance in restraint.

Serena Williams marveled and applauded from the front row.

Van Herpen breaks the mold

Iris van Herpen presented her couture as sculptures in what the house called a “profound shift” in the Dutch designer’s trajectory.

“For a long time I’ve been working on expanding people’s perception of how fashion and art can be symbiotic,” van Herpen said. She compared her techniques in couture, such as draping directly on the mannequin, to sculpting.

“Even though we call one practice ‘haute couture’ and the other ‘art,’ to me, it’s one universe,” she said.

Van Herpen unveiled her collection amid her new large-scale, monumental pieces at a “hybrid" show. They were crafted with innovative techniques on tulle surfaces and suspended via steel tubes.

While preparing her retrospective in Paris' Musée des Arts Décoratifs that recently closed, van Herpen realized a longstanding ambition to delve into sculpture and painting. Her new works, developed over a year, reconnect with nature and the freedom of slowing down. Her move to a tranquil residence outside Amsterdam fostered this idea.

“The little transformations that happen every day fiercely inspire me,” she said.

The fall couture dovetailed with similar themes. Gravity-defying, slowed-down silhouettes and ethereal draping embraced the couturier’s signature three-dimensional printing and silk folding. The Umwelt and Aeromorphosis gowns featured a gradient of pearls mimicking cyclonic sculptures, while the transparent Ataraxy dress, sculpted with a heat gun, captured the sense of floating away. They held a Renaissance-like feel.

Honoring Japanese craftsmanship, the Sensorium dress was crafted from obi fabric, which evoked a sense of spirituality and peace.



Nike Sinks as Gloomy Sales Forecast Fans Growth Concerns

The Nike swoosh logo is seen outside the store on 5th Ave in New York, New York, US, March 19, 2019. (Reuters)
The Nike swoosh logo is seen outside the store on 5th Ave in New York, New York, US, March 19, 2019. (Reuters)
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Nike Sinks as Gloomy Sales Forecast Fans Growth Concerns

The Nike swoosh logo is seen outside the store on 5th Ave in New York, New York, US, March 19, 2019. (Reuters)
The Nike swoosh logo is seen outside the store on 5th Ave in New York, New York, US, March 19, 2019. (Reuters)

Nike shares slumped 15% premarket on Friday as a forecast for a surprise drop in annual sales amplified investor concerns about the pace of the sportswear giant's efforts to stem market share losses to upstart brands such as On and Hoka.

The company on Thursday projected a mid-single-digit percentage fall in fiscal 2025 revenue, compared to analysts' estimates of a near 1% rise, dragging shares of rivals and sportswear retailers across Europe, UK and US on Friday, Reuters reported.

British sportswear retailer JD Sports fell as much as 6.6% and Germany's Puma lost 4%, while Adidas was flat after briefly rising nearly 2%.

"Nike shares are headed for a stay in the proverbial penalty box until new product innovations actually start to manifest themselves and management regains investor trust," Wedbush analyst Tom Nikic said in a note.

To be sure, Nike has cut back on oversupplied brands including Air Force 1 to curb a worsening sales decline as part of a $2 billion cost-cutting plan launched late last year.

Nike is set to roll out this year an Air Max version and Pegasus 41 with full-length foam midsole made from ReactX to boost sustainability, responding to concerns over stagnating innovation.

The company was "also accelerating planned reductions for our three largest franchises ... while we have work to do, we are very focused on scaling the newness to offset this planned reduction," CEO John Donahoe said on a post-earnings call.

Newer sporting goods brands, including Hoka, Asics, New Balance and On, accounted for 35% of global market share in 2023 compared to the 20% held over the 2013-2020 period, according to a RBC research report released in June.

"They know where the problems are, but they're having trouble right now generating demand and it is going to be a transition period that is going to take some time in different markets," Morningstar analyst David Swartz said.

Nike's US market share in the sports footwear category fell to 34.97% in 2023 from 35.37% in 2022, and 35.40% in 2021, according to GlobalData.

At least six brokerages downgraded the stock and 15 cut their price targets on Nike.

Nike's shares were trading at 25.13 times profit estimates while On and Deckers were trading at 37.41 and 31.13 times earnings expectations.