Patricio Campillo Makes New York Fashion Week Debut, Championing Mexican Tradition

The Manhattan skyline is seen at sunset from Louis Armstrong Stadium during the US Open tennis tournament at the USTA Billie Jean King National Tennis Center in New York City, on September 2, 2024. (Photo by CHARLY TRIBALLEAU / AFP)
The Manhattan skyline is seen at sunset from Louis Armstrong Stadium during the US Open tennis tournament at the USTA Billie Jean King National Tennis Center in New York City, on September 2, 2024. (Photo by CHARLY TRIBALLEAU / AFP)
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Patricio Campillo Makes New York Fashion Week Debut, Championing Mexican Tradition

The Manhattan skyline is seen at sunset from Louis Armstrong Stadium during the US Open tennis tournament at the USTA Billie Jean King National Tennis Center in New York City, on September 2, 2024. (Photo by CHARLY TRIBALLEAU / AFP)
The Manhattan skyline is seen at sunset from Louis Armstrong Stadium during the US Open tennis tournament at the USTA Billie Jean King National Tennis Center in New York City, on September 2, 2024. (Photo by CHARLY TRIBALLEAU / AFP)

New York Fashion Week kicks off on Friday, with designers showcasing their spring/summer collections - both legacy brands like Tommy Hilfiger, and new kids on the block, such as Mexican designer Patricio Campillo.

Campillo will be making his NYFW debut on Saturday at the Public Hotel with a men's line that he says was inspired by Mexican volcanoes and how they can "modify a space."

"The brand's patterns are based on a suit that my grandfather gave my dad when my dad turned 18, and this suit was given to me a few years ago," said Campillo in an interview, according to Reuters.

Negotiating his career as a self-taught designer had been difficult without the benefit of another Mexican designer who had previously broken through, he said, adding that he hoped his success could help those coming up.

"Mexico is a place full of talent, full of people willing to work and I believe that nobody grows alone," said Campillo.

Campillo has already attracted plaudits and celebrity customers, and fashion and beauty writer Asia Milia Ware at New York Magazine's The Cut predicted he will walk away with even more attention following his NYFW appearance.

"The right eyes can land you into a retailer, which is a big goal for a lot of these designers," she said. "Or the right eyes from an editor can land you press, whether that's landing you on a cover, landing you a feature which can really just be dynamic and really life-changing for these designers. So, it's a big moment."
This season there are roughly 60 designers on the official calendar, plus many more off-calendar.
Ware said the most anticipated shows were Alaia and Off-White. "They normally show in Paris, but this year they're showing in New York, and they're like the two hottest tickets to get in the city this season," she said.
Bold reds and power shoulders would be central themes of collections, she predicted.



Nike's New CEO Plans to Go Back to Basics in Brand Overhaul Effort

The Nike swoosh logo is seen outside the store on 5th Ave in New York, New York, US, March 19, 2019. (Reuters)
The Nike swoosh logo is seen outside the store on 5th Ave in New York, New York, US, March 19, 2019. (Reuters)
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Nike's New CEO Plans to Go Back to Basics in Brand Overhaul Effort

The Nike swoosh logo is seen outside the store on 5th Ave in New York, New York, US, March 19, 2019. (Reuters)
The Nike swoosh logo is seen outside the store on 5th Ave in New York, New York, US, March 19, 2019. (Reuters)

Nike's new CEO Elliott Hill warned of a long road to sales recovery for the sportswear giant, but the veteran executive's plan to turn the spotlight on sports like basketball and running, allayed some investor worries.

The company said on Thursday it was expecting third-quarter revenue to drop to low double digits after the embattled sportswear seller's quarterly results beat market estimates.

Hill, in his first public address as CEO on the post-earnings call, said Nike had "lost its obsession with sport" and vowed to put it back on track by refocusing on sport and selling more items at premium prices, Reuters reported.

"The recovery is going to be a multi-year process, but he(Hill) seems to be going back to the roots, back to Nike being Nike," said John Nagle, chief investment officer at Kavar Capital Partners, which owns Nike shares.

"(Hill plans to shift focus) away from some of the streetwear and fashion that had taken over the brand, the heavy discounting and the neglect of retailers. Just taking it back to what worked," Nagle said.

Hill, who was with Nike for more than three decades, returned as CEO in October to revive demand at the firm that has been struggling with strategy missteps that soured its relations with retailers such as Foot Locker.

Earlier this month, Foot Locker CEO Mary Dillon said Hill was "taking the right actions for the brand" and the retailer was "working closely" with Nike to emphasize newer sportswear styles, including Vomero and Air DT Max.

"(The retailers) they want us to get back to being Nike, and they want us to have the unrelenting flow of innovative products... and they want us to get back to delivering bold brand statements that help drive traffic," Hill said.

The company's market share dwindled as rival brands, including Roger Federer-backed On and Deckers' Hoka , lured consumers with fresher and more innovative styles.

Hill also highlighted that a lack of newness led Nike to become too promotional and said he plans to shift to selling more at full price on its website and app.

"With another half year of franchise management coupled with investment to reinvigorate the brand, we believe the next four quarters could be the worst of the margin erosion and earnings per share reductions," Barclays analyst Adrienne Yih said.

At least seven brokerages cut price targets on the stock with some analysts pointing to the lack of a clear timeline for Nike to return to growth.

Shares of Nike, which have lost about half of its value in the last three years, were down nearly about 2% in early trading on Friday.

Nike's forward price-to-earnings ratio for the next 12 months, a benchmark for valuing stocks, was 27.53, compared with 33.47 for Deckers and 32.32 for Adidas.

"A rudderless ship now has a rudder, and a sailor who knows how to drive it," said Eric Clark, portfolio manager at the Rational Dynamic Brands fund that owns Nike shares.