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Hugo Boss Sees Broadly Stable 2025 Sales, Flags Muted Demand in 1st Quarter

FILE PHOTO: Men's shoes are on display at the Boss store in London, Britain, May 30, 2024. REUTERS/Chris J. Ratcliffe/File Photo
FILE PHOTO: Men's shoes are on display at the Boss store in London, Britain, May 30, 2024. REUTERS/Chris J. Ratcliffe/File Photo
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Hugo Boss Sees Broadly Stable 2025 Sales, Flags Muted Demand in 1st Quarter

FILE PHOTO: Men's shoes are on display at the Boss store in London, Britain, May 30, 2024. REUTERS/Chris J. Ratcliffe/File Photo
FILE PHOTO: Men's shoes are on display at the Boss store in London, Britain, May 30, 2024. REUTERS/Chris J. Ratcliffe/File Photo

Hugo Boss said muted consumer sentiment was having an impact on its business in the current quarter as it forecast 2025 sales broadly in line with last year's level on Thursday.
The upmarket fashion company has sought to boost the popularity of its brand through selected marketing investments, while increasing profits by limiting costs, despite weakening consumer demand and a polarization of consumer preferences towards either high-end luxury or cheaper fast-fashion offers.
It sees annual sales development between a 2% decline and a 2% increase, to a range of 4.2 billion to 4.4 billion euros ($4.57 billion to $4.79 billion), following 3% growth to 4.3 billion euros in 2024, Reuters reported.
"Macroeconomic and geopolitical volatility remains high, weighing on consumer sentiment and impacting our business performance since the beginning of the year," CEO Daniel Grieder said in a statement.
Analysts had estimated annual sales of 4.26 billion euros for 2024 and 4.44 billion euros for 2025, a company-provided poll showed.
The Hugo Boss shares were up 3.8% in early Frankfurt trade despite the cautious comments, with Baader Helvea's analyst Volker Bosse pointing to a solid outlook for operating profit.
The company expects full-year earnings before interest and taxes (EBIT) to rise between 5% and 22%, coming in between 380 million and 440 million euros, compared to a 12% decline to 361 million euros last year.
At its midpoint, the guidance would imply EBIT of 410 million euros, against analysts' estimate of 414 million euros.
The company also said sales growth was "particularly robust" in the last three months of 2024, boosted by a successful holiday season.
Group sales were 1.25 billion euros in the fourth quarter, beating analysts' expectations of 1.20 billion euros, with currency-adjusted sales in the Americas region rising 8% helped by a high single-digit percent uptick in the key US market.
"Sales in China remained below the prior-year level, reflecting overall muted local consumer demand," it added.

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Istituto Marangoni, Fashion Commission Partner on Fashion Education in Saudi Arabia

The Saudi Fashion Commission logo
The Saudi Fashion Commission logo
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Istituto Marangoni, Fashion Commission Partner on Fashion Education in Saudi Arabia

The Saudi Fashion Commission logo
The Saudi Fashion Commission logo

Istituto Marangoni is set to launch its Riyadh campus in August 2025, following in-depth market analysis and assessments conducted in synergy with the Saudi Fashion Commission.

The new Higher Training Institute will offer specialized programs designed to align with the needs of the Saudi fashion and luxury market and contribute to the Kingdom’s economic diversification goals.
The new campus of Istituto Marangoni will be based at King Abdullah Financial District (KAFD), at the Riyadh Creative District (RCD), the new initiative managed and overseen by the Royal Commission for Riyadh City (RCRC).

As the incubator for RCD, RCRC successfully attracted a series of prestigious companies and institutions from the creative industry as tenants for the district.

Instituto Marangoni chose Riyadh as the location of its new campus in the Kingdom because of its dynamic creative ecosystem, growing demand for high-level fashion education, and the city’s strategic role in shaping the future of the industry in the region.

Combining a rich cultural and historic heritage with ongoing technological development and rapid urban transformation, Riyadh is becoming the new hotspot for fashion and innovation, confirming Saudi Arabia’s growing influence on the global fashion industry.

As part of a strategic initiative to support the next generation of Saudi fashion professionals, the Ministry of Culture’s Fashion Commission is supporting Istituto Marangoni in the launch of its new three-year undergraduate Advanced Training Diploma. Istituto Marangoni will therefore provide 50 scholarships for Saudi students enrolling in the program. This opportunity is open to Saudi nationals holding a high school certificate or an equivalent qualification.

On March 17, the scholarship initiative was officially launched on the Istituto Marangoni website through a competitive selection process, giving aspiring Saudi fashion students the chance to receive partial funding for their three-year diploma programs, which will commence in late August 2025.

Istituto Marangoni group managing director Stefania Valenti expressed her gratitude. "A sincere thank you to the Fashion Commission, the Ministry of Culture, the Royal Commission for Riyadh City, and to Ministry of Investment for their invaluable support in establishing this Higher Training Institute,” she said.

“Our mission is to nurture local creative talent by combining global expertise with Saudi heritage, shaping the future leaders of the fashion and luxury industries in Saudi Arabia. This initiative will lay the foundation for developing a new generation of Saudi talents and managers, equipping them with the skills to connect with international markets while embracing the vision of the Fashion Commission and Saudi Vision 2030,” Valenti said.

According to Fashion Commission Chief Executive Burak Cakmak, the partnership “marks a pivotal moment for the Saudi fashion industry.”

“By investing in our local talent and providing them with world-class education, we are not only empowering the next generation of Saudi designers and leaders but also enriching the global fashion landscape with our unique cultural heritage. Together, we are building a sustainable and thriving fashion ecosystem that reflects the ambition of Saudi Vision 2030,” he said.

Strategically located in Riyadh, the institute will offer a diverse range of specialized programs that integrate Saudi heritage with advanced technical and managerial expertise. The three-year undergraduate courses will prepare students for careers in the fashion industry, with programs including "Fashion Design & Accessories,Fashion Communication & Image,Fashion Management,Digital Communication & Media,Fashion Product," and "Fragrances & Cosmetics Management."

The courses will be accredited by the Technical and Vocational Training Corporation (TVTC), the government agency overseeing technical and vocational education in Saudi Arabia.

In addition to undergraduate programs, the institute will provide upskilling and reskilling courses for industry professionals in both full-time and part-time formats. All programs will be delivered by a distinguished faculty composed of both international and local experts, ensuring a high-quality educational experience that meets global industry standards.

To mark this significant partnership, a special Suhoor was held at the prestigious La Petite Maison in Riyadh, bringing together key stakeholders from the Fashion Commission, Istituto Marangoni, and the Saudi creative community.