The Saudi Fashion Commission will present homegrown talents at Paris Fashion Week, held from June 24 to 27 on the fifth floor of La Samaritaine. The exclusive showroom dedicated to Saudi 100 Brands will highlight 11 trailblazing designers and their Spring–Summer 2026 collections.
This exceptional showcase, spearheaded by the Fashion Commission and its flagship Saudi 100 Brands program, aims to foster meaningful cultural exchange through contemporary Saudi fashion, the Saudi Press Agency (SPA) reported. It represents a key step in a long-term vision to establish the Kingdom as an essential presence in the global fashion industry.
CEO of the Fashion Commission of Saudi Arabia's Ministry of Culture Burak Çakmak said that the return of the Saudi 100 Brands program to Paris Fashion Week reflects a commitment to showcasing Saudi creativity at the highest levels.
He noted that the platform not only presents designers to a global audience but also deepens connections with the international fashion community, reinforcing the vision of making the Kingdom a driving force in shaping the future of fashion and fostering meaningful global partnerships.
CEO of Tranoï Boris Provost stated that Saudi fashion is experiencing remarkable momentum, expressing pride in the creative energy showcased by the Saudi 100 Brands program at Tranoï.
According to SPA, he highlighted the exhibition's role in presenting emerging talents on a global scale, noting that the collaboration with the Saudi Fashion Commission perfectly embodies this mission by providing an international stage for a new generation of designers in Paris, the fashion capital of the world.
The Saudi 100 Brands program is a long-term strategic initiative by the Saudi Fashion Commission. It aims to support generations of Saudi brands and contribute to the development of a sustainable local fashion industry.
