Prada's Brand CEO Gianfranco D'Attis to Quit

FILE PHOTO: People walk past the store of Italian luxury fashion house Prada on 5th Avenue in New York City, US, May 23, 2025. REUTERS/Adam Gray/File Photo
FILE PHOTO: People walk past the store of Italian luxury fashion house Prada on 5th Avenue in New York City, US, May 23, 2025. REUTERS/Adam Gray/File Photo
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Prada's Brand CEO Gianfranco D'Attis to Quit

FILE PHOTO: People walk past the store of Italian luxury fashion house Prada on 5th Avenue in New York City, US, May 23, 2025. REUTERS/Adam Gray/File Photo
FILE PHOTO: People walk past the store of Italian luxury fashion house Prada on 5th Avenue in New York City, US, May 23, 2025. REUTERS/Adam Gray/File Photo

Prada's brand CEO Gianfranco D'Attis will leave the Italian luxury firm at the end of the month by "mutual agreement", Prada said on Sunday.

Prada Group's CEO Andrea Guerra will take on the role of brand CEO on an interim basis, the company told Reuters.

The news was first reported by fashion trade publication WWD.

Luxury fashion has seen several changes in senior leadership and creative directors.

Luxury goods giant Kering, which owns Gucci, last week named Renault boss Luca de Meo as its new CEO, replacing Francois-Henri Pinault, who has led the heavily indebted family firm since 2005.

Top luxury houses are also betting on a new design direction to help rekindle interest from shoppers, who have pulled back on fashion as prices rise.

Earlier in June, LVMH-owned Dior appointed its menswear designer, Jonathan Anderson, to also head womenswear designs and haute couture, replacing Maria Grazia Chiuri.

Kering in May appointed former Valentino designer Pierpaolo Piccioli as creative director of Balenciaga, replacing Demna, who was taking up the chief design job at Gucci.

Designer changes have also taken place at Chanel, Versace, Valentino and LVMH-owned Celine among others.



Burberry’s Strong US Sales Offset Iran War Impact in Europe

A Burberry trench coat with the Burberry label is displayed at the Burberry flagship store in Regent Street, London, Britain, September 8, 2025. (Reuters)
A Burberry trench coat with the Burberry label is displayed at the Burberry flagship store in Regent Street, London, Britain, September 8, 2025. (Reuters)
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Burberry’s Strong US Sales Offset Iran War Impact in Europe

A Burberry trench coat with the Burberry label is displayed at the Burberry flagship store in Regent Street, London, Britain, September 8, 2025. (Reuters)
A Burberry trench coat with the Burberry label is displayed at the Burberry flagship store in Regent Street, London, Britain, September 8, 2025. (Reuters)

Burberry's recovery continued in the April-June quarter thanks to strong sales in the US and China, while it said conflict in the Middle East dented ‌tourist spending ‌in Europe.

CEO Joshua ‌Schulman, ⁠who has led ⁠a turnaround since taking the helm two years ago, has said he is focused on the two "must-win" markets of the ⁠US and China as ‌he ‌tries to revive the luxury brand.

The strategy ‌appeared to be working, ‌with Burberry saying on Friday that Gen Z customers in China helped sales increase 9% ‌in that key market from a year earlier, while ⁠sales ⁠in the Americas grew 12% as the brand attracted new customers.

Overall, comparable store sales in Burberry's first financial quarter grew 5%, in line with analysts' expectations, while sales in the Europe and Middle East region fell 3%.