Milan Designers Go Lighter in Silhouette, if Not Materials, for Next Summer

Models present Dolce & Gabbana Spring/Summer 2027 men's collection at Milan Fashion Week, in Milan, Italy June 20, 2026. (Reuters)
Models present Dolce & Gabbana Spring/Summer 2027 men's collection at Milan Fashion Week, in Milan, Italy June 20, 2026. (Reuters)
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Milan Designers Go Lighter in Silhouette, if Not Materials, for Next Summer

Models present Dolce & Gabbana Spring/Summer 2027 men's collection at Milan Fashion Week, in Milan, Italy June 20, 2026. (Reuters)
Models present Dolce & Gabbana Spring/Summer 2027 men's collection at Milan Fashion Week, in Milan, Italy June 20, 2026. (Reuters)

In complicated, heavy times, Milan designers went lighter — if not in materials, then in silhouette.

Amid economic uncertainty, geopolitical tensions and a sweltering Milan Fashion Week, designers largely stripped things back for next summer, embracing clean lines and pared-down looks. Prada led the way, with co-creative directors Miuccia Prada and Raf Simons arguing for simplicity and familiar clothes reimagined through proportion and fabrication.

That didn’t mean dressing for the heat was straightforward. Milan’s runways were filled with leather and knits for the next summer season, suggesting that fashion’s elite may need generous air-conditioning, mountain escapes or higher latitudes to wear some of the looks.

Key trends from Milan Fashion Week menswear Spring-Summer 2027 collections that closed on Monday include the embrace of luxury materials, sartorial ventilation and lighter tailoring, while a few defiantly chose bling over restraint.

Perhaps the biggest surprise of the season was the persistence of leather.

Prada’s leather combinations were inspired by the universality of jeans, featuring slim five-pocket pants matched with cropped flat-pocketed jackets that functioned as shirts. Other designers used woven and perforated techniques to make leather more breathable, even as temperatures climbed.

In Milan, luxury and practicality were often in tension.

After years of oversized silhouettes, menswear is once again embracing the body.

Designers broadly agreed that a well-dressed man still wears a suit. The challenge was how to survive the heat. The response was ventilation, with dress shirts left unbuttoned. Some were rendered transparent. Or they were simply done away with.

Long trousers remained dominant, but there was a shift toward closer-to-the-body dressing. Dolce & Gabbana pushed the idea furthest with microshorts that showcased muscular legs, while some brands exposed torsos.

Tailoring remained central to Milan collections, but in lighter, more relaxed forms.

Designers softened construction, opened necklines and experimented with fabrics and construction that allowed more airflow. The result was tailoring designed for rising temperatures without abandoning formality.

US designer Thom Browne, now under Zegna ownership, returned to Milan for the first time since 2008 with layered suiting that drew heavily on summer-friendly seersucker and pleated skirts for men, long a brand hallmark.

The message from Milan was clear: the suit isn’t going anywhere, but it is adapting.

Of course, restraint is not for everyone. While much of Milan embraced restraint, some designers doubled down on decoration.

Philipp Plein presented a crystal-encrusted denim ensemble that takes days of handwork to complete. Dolce & Gabbana also leaned into embellishment, including beaded accents that recalled coral.

If Prada’s vision was reduction, these designers unapologetically offered maximalism and glamour.

A lighter Milan calendar created opportunities for emerging designers to gain attention alongside the industry’s biggest names.

Martin Quad made his Milan debut with unusual tailoring tricks that got him noticed in his native Copenhagen, while Domenico Orefice embraced leather and richly woven textiles for his co-ed collection.

Japanese designer Shinya Kozuka's Shinyakozuka label made its Milan debut with one of the most poetic and summery collections of the season, epitomized by a bare-chested model in a billowing sheer coat in teal worn baggy white trousers.



Gabriela Hearst On Designing for Soccer's Biggest Stage

Uruguayan fashion designer Gabriela Hearst, who designed the official uniforms for Uruguay’s national squad for the 2026 World Cup, poses for a photograph, in Montevideo, Uruguay June 3, 2026. REUTERS/Martin Varela Umpierrez 
Uruguayan fashion designer Gabriela Hearst, who designed the official uniforms for Uruguay’s national squad for the 2026 World Cup, poses for a photograph, in Montevideo, Uruguay June 3, 2026. REUTERS/Martin Varela Umpierrez 
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Gabriela Hearst On Designing for Soccer's Biggest Stage

Uruguayan fashion designer Gabriela Hearst, who designed the official uniforms for Uruguay’s national squad for the 2026 World Cup, poses for a photograph, in Montevideo, Uruguay June 3, 2026. REUTERS/Martin Varela Umpierrez 
Uruguayan fashion designer Gabriela Hearst, who designed the official uniforms for Uruguay’s national squad for the 2026 World Cup, poses for a photograph, in Montevideo, Uruguay June 3, 2026. REUTERS/Martin Varela Umpierrez 

Uruguayan fashion designer Gabriela Hearst, who is known for her eponymous ready-to-wear clothing line, has turned to her home country’s national soccer team with new uniforms for the 2026 World Cup, according to Reuters.

Hearst, who turns 50 this year, was raised on a ranch, where she says clothing carried deep personal meaning.

A family seamstress made garments to mark life’s milestones, often passed down through generations.

Hearst was the first Latin American to lead the luxury French fashion house Chloe, a role she held from 2020 to 2023.

Hearst, who hails from a family of cattle farmers, has said it was her husband, John Augustine Chilton Hearst, a member of the US publishing dynasty, who pointed out how her upbringing could play into her fashion career.

Speaking to Reuters while showcasing the tailored off-the-pitch sportswear at Montevideo’s Estadio Centenario — which played host to the first World Cup final in 1930 — Hearst reflects on national identity, the value of craft in the age of AI and how her upbringing in rural Uruguay continues to shape her environmentally conscious designs.

“It is hard to match football's popularity worldwide, so I see it as part of a broader multi-pronged mix, rather than something being replaced,” she said.

“For a long time, people didn’t even know where my country was, and now they do — and that’s largely thanks to football. Football opens the door, and then people discover the country beyond it,” Hearst noted.

She said it’s an honor to be Latina and to represent the quality and integrity of her culture — especially right now.

“Artists like Bad Bunny doing the Super Bowl halftime show, and even the Pope meeting with him, are examples of how wide the reach has become. I'm always very excited when the culture of my continent is represented, rooted in warmth, family, and strong values. I do think South America is having a broader cultural moment,” Hearst said.


Prada Pares Back to Essentials in Milan Menswear Show

Models present creations by Italian fashion house Prada for the Men's Spring/Summer 2027 collection during the Milan Fashion Week in Milan, Italy, 21 June 2026. Milan Fashion Week runs from 19 to 23 June 2026. (EPA)
Models present creations by Italian fashion house Prada for the Men's Spring/Summer 2027 collection during the Milan Fashion Week in Milan, Italy, 21 June 2026. Milan Fashion Week runs from 19 to 23 June 2026. (EPA)
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Prada Pares Back to Essentials in Milan Menswear Show

Models present creations by Italian fashion house Prada for the Men's Spring/Summer 2027 collection during the Milan Fashion Week in Milan, Italy, 21 June 2026. Milan Fashion Week runs from 19 to 23 June 2026. (EPA)
Models present creations by Italian fashion house Prada for the Men's Spring/Summer 2027 collection during the Milan Fashion Week in Milan, Italy, 21 June 2026. Milan Fashion Week runs from 19 to 23 June 2026. (EPA)

Italian fashion ‌house Prada unveiled a menswear collection on Sunday focused on a search for the essential, sending out colored denim sets and cropped leather jackets paired with slim trousers.

The collection, entitled "Clarity", aims to pursue the fundamental and the meaningful and bring to life pieces designed to stand the test of time, the brand said in its show ‌notes.

"The ambition ‌was to do something new ‌with ‘nothing’, against ⁠exaggeration, against complex ⁠material. Against useless design," designers Miuccia Prada and Raf Simons said in a statement.

Models walked through a futuristic set lit by neon strips beneath the floor and framed by transparent benches, under cold light.

Prada and ⁠Simons also sent down the ‌runway translucent white shirt-jackets ‌and trousers with visible seam construction, as well as ‌sleeveless V-neck knit vests with geometric ‌patterns.

Accessories included small pouches in leather and other materials designed to hang from the belt.

Founded in 1913 as a Milan leather goods ‌shop by Mario Prada, the company was transformed under his granddaughter, Miuccia Prada, ⁠from ⁠the late 1970s into a global luxury fashion powerhouse known for minimalist design and innovative materials such as nylon.

Earlier this month, the luxury group unveiled the inner-layer garment set to be worn by NASA astronauts heading to the moon, underscoring the brand's push to become the first major luxury player to make inroads into the space industry.

Milan Fashion Week began on Friday and will run until Thursday.


Paris Store to Part Ways with Shein After Ownership Change

This photograph shows a view of the Asian e-commerce giant Shein store at the Bazar de l'Hotel de Ville (BHV) department store in Paris on March 19, 2026. (AFP)
This photograph shows a view of the Asian e-commerce giant Shein store at the Bazar de l'Hotel de Ville (BHV) department store in Paris on March 19, 2026. (AFP)
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Paris Store to Part Ways with Shein After Ownership Change

This photograph shows a view of the Asian e-commerce giant Shein store at the Bazar de l'Hotel de Ville (BHV) department store in Paris on March 19, 2026. (AFP)
This photograph shows a view of the Asian e-commerce giant Shein store at the Bazar de l'Hotel de Ville (BHV) department store in Paris on March 19, 2026. (AFP)

French department store BHV Marais will end its partnership with Shein after its operating company said Tuesday it was selling the Paris outlet, following criticism of its deal with the Asian e-commerce giant.

The announcement comes after Shein in November opened its first permanent physical shop in BHV's flagship store, a move that sparked outcry over the brand's fast-fashion business model and environmental impact.

SGM, which has operated the landmark store opposite Paris City Hall since 2023, has sold it at a loss to a group of executives, including outgoing SGM CEO Karl-Stephane Cottendin, the two parties told reporters.

Cottendin, who will step down as SGM's chief executive following the deal, said Shein would "ideally" leave the store by Christmas, describing the decision to allow the retailer to open in BHV as a "strategic error".

A second BHV store west of Paris will also come under new management, while SGM will retain control of seven other locations, five of which have welcomed Shein this year.

Contractual commitments with Shein at the non-Paris stores will be "honored" pending a "long-term" review, SGM director Frederic Merlin said.

Merlin acknowledged having made "mistakes", adding that the sale of BHV was a "genuine plan for an effective takeover by serious people".

Founded in China in 2012 and now based in Singapore, Shein has faced criticism in several countries over working conditions at its suppliers and the environmental impact of its ultra-fast-fashion business model.

Around 100 brands left the BHV Marais following Shein's arrival, with management saying it was either over opposition to the Asian brand or over unpaid invoices linked to IT systems.

Earlier this month, France said it imposed two fines on Shein totaling more than 22 million euros ($26 million), citing problems with product traceability, environmental labelling and delivery times.

The penalties bring the total fines imposed by France against the Asian fashion giant to more than 210 million euros.