Ferragamo Grows Revenue and Returns to Black as Relaunch Strategy Advances

A view of Italian luxury fashion house Salvatore Ferragamo's logo at a store in Milan, Italy, March 6, 2024. (Reuters)
A view of Italian luxury fashion house Salvatore Ferragamo's logo at a store in Milan, Italy, March 6, 2024. (Reuters)
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Ferragamo Grows Revenue and Returns to Black as Relaunch Strategy Advances

A view of Italian luxury fashion house Salvatore Ferragamo's logo at a store in Milan, Italy, March 6, 2024. (Reuters)
A view of Italian luxury fashion house Salvatore Ferragamo's logo at a store in Milan, Italy, March 6, 2024. (Reuters)

Italian luxury brand Ferragamo swung to a net profit for the first half, after growing sales by 4.6% at constant currencies in the second quarter, with turnaround efforts particularly evident in the performance of directly owned shops.

Ferragamo, which has ‌been operating ‌without a permanent chief ‌executive ⁠for more than ⁠a year, said a bigger share of those people walking around its shops had made a purchase, with an increase both in full-price ⁠sales and in the ‌average ‌price and number of items sold.

Direct sales ‌to customers rose 6.6% ‌at constant currencies in the April-June period, it said.

Group revenue totaled €259 million ($298 million), up 2.4% year-on-year when ‌taking into account foreign exchange rates.

The Florentine group ⁠posted ⁠a net profit of €1.5 million for the first half, compared with an adjusted loss of €16 million in the same period a year ago.

Its core profit improved almost by a quarter to €90 million from a year earlier thanks to strict cost control.