Emporio Armani Names Dario Vitale New Creative Director

Armani logo during a photocall ahead of the Armani Beauty dinner at the Royal Gardens during the 83rd Venice International Film Festival in Venice, Italy, September 3, 2026. REUTERS/Yves Herman
Armani logo during a photocall ahead of the Armani Beauty dinner at the Royal Gardens during the 83rd Venice International Film Festival in Venice, Italy, September 3, 2026. REUTERS/Yves Herman
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Emporio Armani Names Dario Vitale New Creative Director

Armani logo during a photocall ahead of the Armani Beauty dinner at the Royal Gardens during the 83rd Venice International Film Festival in Venice, Italy, September 3, 2026. REUTERS/Yves Herman
Armani logo during a photocall ahead of the Armani Beauty dinner at the Royal Gardens during the 83rd Venice International Film Festival in Venice, Italy, September 3, 2026. REUTERS/Yves Herman

The Armani fashion house, whose founder and owner Giorgio Armani died last year, on Wednesday named Dario Vitale as the new creative director of its Emporio Armani line.

"The Armani Group is pleased to announce the appointment of Dario Vitale as Creative Director of Emporio Armani and Giorgio Armani Accessories, the first to hold this role outside the Armani family," it said in a statement.

⁠Vitale ⁠will join the Armani Group with immediate effect, the company said in a statement.



Prada Revamps Milan Flagship Store to Cater for Top Clients

Prada bags and women’s clothes are displayed in its historic store in Milan's Galleria Vittorio Emanuele II, in Milan, Italy, September 15, 2026. REUTERS/Claudia Greco
Prada bags and women’s clothes are displayed in its historic store in Milan's Galleria Vittorio Emanuele II, in Milan, Italy, September 15, 2026. REUTERS/Claudia Greco
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Prada Revamps Milan Flagship Store to Cater for Top Clients

Prada bags and women’s clothes are displayed in its historic store in Milan's Galleria Vittorio Emanuele II, in Milan, Italy, September 15, 2026. REUTERS/Claudia Greco
Prada bags and women’s clothes are displayed in its historic store in Milan's Galleria Vittorio Emanuele II, in Milan, Italy, September 15, 2026. REUTERS/Claudia Greco

Italian luxury group Prada has renovated and expanded its historic premises in the heart of Milan to strengthen ties with its wealthiest clients and attract new customers, Chief Executive Andrea Guerra told Reuters.

Prada already operated both a menswear and a womenswear store in Milan's Galleria Vittorio Emanuele, the elegant 19th-century shopping arcade in the centre of the city, with the women's store sitting at the original site of the Fratelli Prada boutique.

Prada has renovated the two stores and connected them through an underground tunnel which on Tuesday hosted some silver-plated Prada handbags reworked ⁠by British artist ⁠Damien Hirst as well as the "Chandelier" party dress worn by Carey Mulligan in Baz Luhrmann's film adaptation of "The Great Gatsby".

The compound, which also connects to the Marchesi patisserie Prada owns next to its men's store, includes a permanent exhibition floor, space for highly personalized shopping-by-appointment and an apartment to host private dinners and special events.

"It ⁠is a way to show our DNA, our roots, our way of thinking and point of view," Guerra said.

Prada hopes the complex, which spans eight levels, can generate €100 million ($115 million) in annual revenue, he added. Prada, whose sales totaled €5.7 billion last year, didn't disclose the size of the investment.

The opening comes as luxury groups increasingly focus on their wealthiest customers, who continue to spend despite a broader sector slowdown, with demand shifting more towards experiences.

"The 'experiential' part of the store, the part where we host our clients, ⁠has become ⁠more important," Guerra said, pointing not only to private spaces but also to venues such as Prada Caffè.

"We have opened 'apartments' in many cities around the world and we will certainly open them in the world's top 25 capitals," he added.

While pampering its richest customers, Prada will still try to attract also aspirational buyers with items sold at entry-level prices, which it intends to keep relatively stable, Guerra said.

"Our goal is to offer entry-level prices that do not come as a surprise, while leveraging the product’s exclusivity, customization and craftsmanship to expand the price spectrum (further up the scale)," he said.


Prada Says Armani Not on Its Radar as It Focuses on Versace Turnaround

 Mannequins display Prada creations at the "Pradasphere" permanent exhibition, which traces the history of the brand, at Galleria Vittorio Emanuele II, in Milan, Italy, September 15, 2026. (Reuters)
Mannequins display Prada creations at the "Pradasphere" permanent exhibition, which traces the history of the brand, at Galleria Vittorio Emanuele II, in Milan, Italy, September 15, 2026. (Reuters)
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Prada Says Armani Not on Its Radar as It Focuses on Versace Turnaround

 Mannequins display Prada creations at the "Pradasphere" permanent exhibition, which traces the history of the brand, at Galleria Vittorio Emanuele II, in Milan, Italy, September 15, 2026. (Reuters)
Mannequins display Prada creations at the "Pradasphere" permanent exhibition, which traces the history of the brand, at Galleria Vittorio Emanuele II, in Milan, Italy, September 15, 2026. (Reuters)

Italian ‌luxury group Prada is focused on reviving the Versace business, which it acquired last year, and it is not considering a bid for rival Armani, Chief Executive Andrea Guerra told Reuters.

The comments come as the Armani fashion house prepares for a sale of a 15% stake ‌in the ‌company, a year after ‌the ⁠death of its founder, ⁠Giorgio Armani.

"Armani is not on our radar. Today we are busy with many other things, including the evolution of Versace, so it is not on the agenda," ⁠Guerra told Reuters in ‌an interview.

He ‌added that since the Versace acquisition Prada ‌had focused on integration, synergies and ‌efficiencies but attention had shifted towards the brand's future over the past three months. The first runway show by ‌its new designer Pieter Mulier is expected in January.

Asked about the ⁠possibility ⁠of launching smart glasses under one of the group's brands, Guerra said he did not see that happening in the "near future".

Last year Prada's Lorenzo Bertelli said the group held "exploratory talks" with licensing partner EssilorLuxottica over the potential development of smart glasses under its brands, but no decision had been made.


Television’s A-Listers Glitter on Emmys Red Carpet

Selena Gomez arrives at the 78th Emmy Awards on Monday, Sept. 14, 2026, at the Peacock Theater in Los Angeles. (AP)
Selena Gomez arrives at the 78th Emmy Awards on Monday, Sept. 14, 2026, at the Peacock Theater in Los Angeles. (AP)
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Television’s A-Listers Glitter on Emmys Red Carpet

Selena Gomez arrives at the 78th Emmy Awards on Monday, Sept. 14, 2026, at the Peacock Theater in Los Angeles. (AP)
Selena Gomez arrives at the 78th Emmy Awards on Monday, Sept. 14, 2026, at the Peacock Theater in Los Angeles. (AP)

The brightest stars in television hit the red carpet Monday for the Emmy Awards, television's equivalent of the Oscars, and they certainly gave fashion fans something to talk about.

Here are some of the top looks seen at the Peacock Theater in Los Angeles:

- All the sparkles -

The women of Hollywood know that under the bright lights, a bit of shimmer goes a long way.

Zendaya, who often turns heads with her red carpet flair, glistened in a custom silver Prada gown featuring a plunging neckline and plenty of bling -- crystals embroidered into the dress and diamonds in her ears.

A sassy short haircut completed the look for the actress, a past winner who is again a nominee for her work on "Euphoria."

Selena Gomez, a nominee for best comedy actress for "Only Murders in the Building," oozed glamour in a strapless gold column gown from Louis Vuitton, her hair long, loose and curly.

Host Mariska Hargitay, already a two-time Emmy winner this year for her documentary "My Mom Jayne," looked radiant in a glittering fire engine red, curve-hugging Monse gown that cascaded to the floor in a fringed train.

Her daughter Amaya wore a matching look, with both appearing to channel the spirit of Hargitay's mother, late movie icon Jayne Mansfield.

- Soft pastels -

Other stars at the Peacock Theater opted for softer looks, in dreamy hues of green, lavender and pale blue.

Elle Fanning, the star of Apple TV's quirky "Margo's Got Money Troubles" who is nominated alongside Gomez, rocked a sleeveless sparkling green Ralph Lauren slip dress with a shoulder tassel that trailed to the floor.

Katherine LaNasa, last year's winner for best drama supporting actress for "The Pitt," and a nominee again this time around, was a vision in a simple sky blue Louis Vuitton gown with spaghetti straps.

Sarah Pidgeon, a nominee for the much-talked-about limited series "Love Story: John F Kennedy Jr & Carolyn Bessette," stunned on the peacock blue carpet -- in celebration of NBC's 100th anniversary -- wearing a purple Chanel slip dress with silver bead and pearl accents.

- Dapper men -

The Emmys usually does not deliver an adventurous red carpet, especially for the guys, but a few stood out.

Colman Domingo, a double nominee for his work on "Euphoria" and "The Four Seasons," is always raising the fashion bar for Hollywood's men, and he did not disappoint.

He wore a soft brown Valentino jacket with a Mandarin collar and knob buttons, a sassy fuschia sash belt fastened with an elaborate silver brooch and fluid cream trousers.

Noah Wyle, who won for the second year in a row for best drama actor for his gritty medical drama "The Pitt," donned a tan tuxedo jacket with silky lapels and black trousers from Brunello Cucinelli.