The almost total lack of regard in which broadcasters hold football fans is no secret, so it should have come as no surprise to learn Sky Sports is proposing to reschedule Arsenal’s home match against Liverpool for Christmas Eve in what the Football Supporters’ Federation has described as “a new low point in putting the interests of football broadcasters over those of match-going fans”. And yet somehow it did come as a surprise. Even by the notoriously cut-throat standards of TV networks scrambling for subscriptions, this seems unnecessarily grasping.
With an already hectic festive grind looming, footballers would almost certainly rather not play on Christmas Eve. Fans, some with other commitments and others faced with the return journey to and from London from Liverpool on what is a chaotic day for transport, would almost certainly rather not travel on Christmas Eve.
Matchday staff earning not much more than minimum wage for their shifts would almost certainly rather not work on Christmas Eve. On a day that vast swaths of the British population set aside for last-minute trolley dashes, family reunions, festive roistering and all the domestic disquiet that entails, we could almost certainly do without the added distraction of Premier League football on television. Couldn’t we?
Apparently not, despite the fact almost everyone involved apart from the broadcasting company that paid £11m for British TV rights for the match appears to agree it is a ridiculous idea. Even before a final decision has been made, both football clubs involved have complained, as have their supporters.
But while Sky Sports has not yet publicly acknowledged any of these gripes, early indications suggest it is likely to respond to this almost unanimous groundswell of disapproval by – yes, you’ve guessed it – scheduling a second Premier League match for the same day and transforming Christmas Eve into a Super Sleigh Bell Sunday featuring two games instead of the more traditional and generally accepted none.
A spokeswoman for Sky said she was not in a position to comment given the fixtures for December have not been selected but that an announcement will be made in the next fortnight. “Twice in recent years [2011 and 2016] Christmas Eve has fallen on a Saturday,” says the FSF. “In both those years the Premier League has not scheduled any fixtures for that day, presumably in recognition of the significance of the date. For broadcasters now to move fixtures to Christmas Eve, and on a Sunday at that, flies in the face of that policy.”
On Monday, it emerged the second match being mooted for rescheduling to Christmas Eve is West Ham v Newcastle, which would almost certainly occupy the 1.30pm TV slot and mean a round trip of 560 miles for traveling Geordies, who, unlike Father Christmas, do not have the luxury of airborne sleighs drawn by reindeer to speed them home.
Expect more entirely justified disquiet from a set of supporters whose location means they are already treated particularly contemptuously by TV schedulers.
The clubs, despite their predictable carping, can have no complaints as they are lying in a cash-strewn bed of their own making. When Sky and BT Sport paid a combined £5.136bn for the UK TV rights of the Premier League in the famously lucrative carve-up of February 2015, it was the former network that paid the lion’s share of the money, £4.176bn, to win the vast majority of the TV slots available. Two of those are on Sunday afternoons, with kick-offs at 1.30pm and 4pm, windows dictated at the time by clubs mindful of potential viewing audiences and hoping to rinse the maximum revenue possible out of the bidders.
Much to their delight the money duly arrived but in the ensuing contract negotiations the clubs either did not bother, did not want to, or perhaps just never thought to insist on clauses precluding Sky or BT Sport from rescheduling matches that would quite clearly inconvenience fans traveling long distances at great expense.
Evidently they also failed to reckon on Christmas Eve 2017 falling on a Sunday and the potential problems that might cause. Sky has two slots to play with on Christmas Eve Sunday. One can be moved to the previous Friday night, but this would still leave one Sunday slot vacant.
Should Sky decide to keep match-going fans and the FSF happy by not broadcasting Arsenal v Liverpool or any other match on Christmas Eve, it would to all intents and purposes be throwing away the £11m it paid for the right to do so. Even at a time of goodwill to all men, this course of action is one it would be understandably reluctant to take.
This could easily have been avoided. As equal shareholders in the Premier League, along with the 18 other clubs who comprised English football’s top flight at the time the deal with Sky and BT was struck, there was nothing to stop Arsenal, Liverpool or the other shareholders preempting such a scenario and colluding to ensure it never came to pass. They did not and, as usual, it is their fans who will suffer the most.
“Spirit Of Shankly have been made aware that Liverpool’s away fixture against Arsenal, scheduled for 23 December, is being considered for a move to Christmas Eve,” said a Liverpool’s supporters’ group, which pointed out the impact such a switch would have. “SOS are contacting relevant personnel to put forward our case that it is completely unacceptable to expect fans to travel for a match at this time. The suggestion of such a change again shows zero regard for supporters – much like the corresponding fixture where Euston station was closed over bank holiday weekend.”
The FSF has declared it will continue to work in conjunction with supporters’ groups to engage with the Premier League and broadcasters “to register our discontent and to seek full involvement and consultation with supporters in determining future scheduling”.
Good luck to them but history suggests their hopes of being paid anything other than lip service would constitute a Christmas miracle.
The Guardian Sport