Italy’s Gucci will stop using fur in its designs from next year, joining a growing number of fashion houses looking at alternatives after coming under pressure from animal rights activists and changing consumer tastes, Reuters reported.
Gucci, part of Paris-based luxury group Kering, has seen a rise in sales during the past two years under the administration of creative director Alessandro Michele.
Marco Bizzarri, Gucci’s chief executive, said the brand would drop fur starting from its spring and summer 2018 collection and that its new approach had been agreed on with Michele.
"In selecting a new creative director, I wanted to find someone who shared a belief in the importance of the same values. I sensed that immediately on meeting Alessandro for the first time," Bizzarri said.
Anti-fur protesters have been known to demonstrate outside catwalk shows at fashion weeks around the world to call for an end to practices many see as cruel to animals, and luxury goods buyers - especially younger generations - have become more sensitive to environmental issues, too.