New Technology Helps Blind People Shop

A new technology has been developed to help blind people locate objects. (AFP)
A new technology has been developed to help blind people locate objects. (AFP)
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New Technology Helps Blind People Shop

A new technology has been developed to help blind people locate objects. (AFP)
A new technology has been developed to help blind people locate objects. (AFP)

Researchers at the US Caltech Institute have used augmented reality hardware and computer vision algorithms to create a new technique to guide those who have lost their vision.

The technique allows various objects found in a place to "talk" and inform the blind individual of their nature, reported the German news agency.

The new technology, dubbed CARA, utilizes different sounds to define each of the objects found in the room in order to avoid any confusion that may face the user. It also uses different sound levels to indicate the space between the user and the object. It defines the close objects with a loud sound, while it uses low sound for far objects.

CARA is worn as a portable headset, and translates the optical world into plain English audio.

The device could be used in banks, grocery stores, museums and other locations, to help blind people make their way through unfamiliar spaces.

The TechXplore website cited researcher Markus Meister, who said: "Imagine you are in a world where all the objects around you have voices and can speak to you. Wherever you point your gaze, the different objects you focus on are activated and speak their names to you.”

CARA is still in its early stages, but will benefit from the rapid development of algorithms for computer vision.

The researchers hope that places like banks, hotels and shopping malls will offer CARA devices for use by their blind customers.



Meta to Offer Less Personalized Ads in Europe to Appease Regulators

Meta to Offer Less Personalized Ads in Europe to Appease Regulators
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Meta to Offer Less Personalized Ads in Europe to Appease Regulators

Meta to Offer Less Personalized Ads in Europe to Appease Regulators

Meta Platforms plans to offer Instagram and Facebook users in Europe the option to receive "less personalized ads," the tech giant announced on Tuesday, in an effort to allay regulators' mounting concerns.

The Menlo Park, California-based company said it is implementing these changes in response to demands from EU regulators.

Over the coming weeks, people in the EU who use the company's social media platforms for free with ads, will be able to choose to see ads based on what Meta calls "context"- content that a user sees during a particular session on the platforms.

According to Reuters, these ads will also target users based on age, gender, and location, with some being unskippable for a few seconds.

Meta also plans to reduce the price of ad-free subscriptions by about 40% for European users.

This move comes as European regulators intensify efforts to curb Big Tech's power and level the playing field for smaller firms, including through the landmark Digital Markets Act (DMA) which came into force earlier this year.

The European Union law aims to make it easier for people to move between competing online services like social media platforms, internet browsers and app stores.

Last month, Europe's top court ruled that Meta must restrict the use of personal data harvested from Facebook for targeted advertising, supporting privacy activist Max Schrems.

The European Union did not immediately respond to a Reuters request for comment.

The developments were first reported by the Wall Street Journal.

Earlier in November, Reuters reported that Apple is set to be fined by the European Union's antitrust regulators under the bloc's landmark rules aimed at managing Big Tech's influence, making it the first company to be sanctioned.