How Swansea City Went from Model Club to Desperate Cautionary Tale

 Swansea City’s Jay Fulton looks downcast after a missed chance against Birmingham. Photograph: John Sibley/Action Images
Swansea City’s Jay Fulton looks downcast after a missed chance against Birmingham. Photograph: John Sibley/Action Images
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How Swansea City Went from Model Club to Desperate Cautionary Tale

 Swansea City’s Jay Fulton looks downcast after a missed chance against Birmingham. Photograph: John Sibley/Action Images
Swansea City’s Jay Fulton looks downcast after a missed chance against Birmingham. Photograph: John Sibley/Action Images

As the clock ticked down on transfer deadline day last month, and chaos reigned behind the scenes at Swansea City, Connor Roberts tweeted a gif showing Milhouse, a character from The Simpsons, throwing a frisbee to himself in the park. The Wales international removed the post not long afterwards but the inference was clear: Swansea’s players were feeling every bit as disillusioned as the supporters.

Swansea were doing what Swansea now have a reputation for doing on deadline day – shifting everything they possibly can. The same happened last August, when four players departed in the final 24 hours of business. On that occasion it was the turn of the top scorer, Oli McBurnie, to post a soon-to-be-deleted message on Twitter expressing his bemusement.

Plenty of others felt the same. Privately, players are dismayed at the way the club is being run and feel disappointed for the manager, Graham Potter, as much as themselves. Leroy Fer, the captain, was so frustrated with the prospect of Daniel James leaving in January that – and this was before the deadline-day fiasco when the plug was pulled on the winger’s move to Leeds at the last minute – he telephoned Swansea’s American owners, Steve Kaplan and Jason Levien, to ask what was going on.

Perhaps at this stage it is worth pointing out to anyone who has taken a break from football for the past three years that Swansea, who host Brentford in the FA Cup fifth round on Sunday, are no longer the model club they once were. Huw Jenkins, who was a hero when he presided over Swansea’s rise through the leagues, was cast as a villain by the time he resigned as chairman a fortnight ago, and the supporters trust is engaged in a bitter legal dispute with those who sold their shares to the Americans in 2016.

As for Kaplan and Levien, it has been a disastrous two and a half seasons under their watch and the harsh reality is that the wording on the cover of the latest edition of the Swansea Oh Swansea fanzine probably sums up how the vast majority of supporters feel about them: “Get out of our club”.

Physically, they are rarely in it. Decisions are made from the other side of the Atlantic and apart from appointing Potter, who had previously guided Ostersund from the fourth to the top tier of Swedish football, it is hard to think of much else Kaplan and Levien have got right.

The strategy since relegation has been cuts, cuts and more cuts. Or, to borrow the Americans’ phrase, “hard medicine”. Sixteen senior players have left and only five have arrived. When the summer transfer window closed, Potter was left with one senior central defender after two were sold on deadline day.

Backed into a corner, Potter has relied on youngsters to such an extent that Swansea, who spent seven seasons in the top flight and were relegated from the Premier League nine months ago, are fielding a team in the Championship that, in terms of the age of their players, resembles that of a club operating on a shoestring in League Two.

Before this weekend’s matches – and this is an extraordinary statistic – players aged 23 and under had racked up 17,357 minutes for Swansea in the Championship this season – the third-highest total by the 72 Football League clubs, behind Yeovil and Swindon with Crewe fourth on the list. The two other clubs relegated from the Premier League last season, West Brom and Stoke, are 65th (5,101 minutes) and 71st (2,717 minutes) respectively.

The primary factor in all of this is that Swansea are in a dire position financially, paying the price for a wage bill that was allowed to spiral out of control over the course of several years and a series of calamitous signings during their last season in the Premier League in particular. Each party will cite mitigating circumstances but the reality is that Jenkins and the owners – not one or the other – have their fingerprints on that mess.

It is sobering to think that the best part of £45m was wasted on Sam Clucas, Wilfried Bony and André Ayew last season, and £25m on wages, loan fees and transfer fees for Renato Sanches, Tammy Abraham and Roque Mesa. Swansea wrote off millions when they sold Clucas to Stoke in that deadline day fire sale in August. Bony was earning £4.5m a year in the Championship until a heavily subsidised loan move was agreed in January – the Ivorian had no relegation clause in his contract – while no permanent buyer could be found for Ayew last summer.

Bony and Ayew, incidentally, were August and January deadline-day signings last season. For an image of Swansea’s approach to transfers during that turbulent campaign, picture a bloke dashing down Oxford Street as the shops prepare to close on Christmas Eve, buying the wrong present for his wife and overpaying at the same time. Then later finding out nobody else wants it.

Worryingly for Swansea, Ayew, who is on loan at Fenerbahce, will still have two years to run on a lucrative contract when this season is over. Borja Bastón, who was the £15.5m club-record signing until Ayew rejoined from West Ham, is also out on loan – the Spaniard has started four league games for Swansea in three years – and under contract until 2020. Jordan Ayew, Jefferson Montero and Tom Carroll, on loan at Crystal Palace, West Brom and Aston Villa respectively, also have deals that run for another 16 months. The same applies to Nathan Dyer and Kyle Naughton.

All of which means that as much as Swansea want to press the reset button, they cannot leave the pain of their financial profligacy in the Premier League behind, and that has damaging ramifications for Potter. It is understood there is another £30m hole to fill in the summer, even allowing for a second parachute payment, and it is hard to see how selling the players listed above – if buyers can be found – would make much of a dent in that figure.

With Swansea’s owners unwilling or unable to put any money in themselves to cover that shortfall – “We will be relentless in our determination to continually improve this club, and we have the financial resources to do so” was the dubious claim made by Kaplan and Levien after they became majority shareholders – the concern is that Potter will have to sell one or more of the youngsters who have thrived under him and played with the sort of hunger and passion that restores the faith of supporters.

It is remarkable then that despite all this doom and gloom, the off-field distractions and the clear sense that things could get worse at Swansea before they get better, Potter continues to diligently go about his work, refusing to sound downbeat and remaining totally committed to the job that he took on last summer. He is the glue holding a broken club together.

The Guardian Sport



Sports Investment Forum Allocates Third Day to Women's Empowerment to Promote Sustainable Investment in Women’s Sports

Sports Investment Forum Allocates Third Day to Women's Empowerment to Promote Sustainable Investment in Women’s Sports
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Sports Investment Forum Allocates Third Day to Women's Empowerment to Promote Sustainable Investment in Women’s Sports

Sports Investment Forum Allocates Third Day to Women's Empowerment to Promote Sustainable Investment in Women’s Sports

The Sports Investment Forum announced that the third day of its 2026 edition will be dedicated to empowering women in the sports sector, in partnership with Princess Nourah bint Abdulrahman University. The move reflects the forum’s commitment to supporting the objectives of Saudi Vision 2030 and enhancing the role of women in the sports industry and sports investment.

This allocation comes as part of the forum’s program, scheduled to take place from April 20 to 22, at The Ritz-Carlton, Riyadh. The third day will feature a series of strategic sessions and specialized workshops focused on sustainable investment in women’s sports, the empowerment of female leadership, the development of inclusive sports cities, and support for research and studies in women’s sports, SPA reported.

Forum organizers emphasized that the partnership with Princess Nourah bint Abdulrahman University, recognized as the largest women’s university in the world, represents a model of integration between the academic and investment sectors. The partnership contributes to building a sustainable knowledge base that supports the growth of women’s sports and enhances investment opportunities at both local and international levels.

The dedicated day will address several strategic themes, including sustainable investment in women’s leagues and events, boosting scalable business models, empowering female leaders within federations, clubs, and sports institutions, and developing inclusive sports cities that ensure women’s participation in line with the highest international standards. It will also include the launch of research initiatives and academic partnerships to support future policies and strategies for the sector.

This approach aims to transform women’s empowerment in sports from a social framework into a sustainable investment and development pathway that enhances women’s contributions to the sports economy and reinforces Saudi Arabia’s position as a leading regional hub for advancing women’s sports.

The day is expected to attract prominent female leaders, decision-makers, investors, and local and international experts, in addition to the signing of several memoranda of understanding and joint initiatives supporting women’s empowerment in the sports sector.

The Sports Investment Forum reiterated that empowering women is a strategic pillar in developing the national sports ecosystem, contributing to economic growth objectives, enhancing quality of life, and building a more inclusive and sustainable sports community.


Liverpool Boss Slot Says Isak in 'Final Stages of Rehab'

Soccer Football -  FA Cup - Fourth Round - Liverpool v Brighton & Hove Albion - Anfield, Liverpool, Britain - February 14, 2026 Liverpool manager Arne Slot celebrates after the match REUTERS/Phil Noble
Soccer Football - FA Cup - Fourth Round - Liverpool v Brighton & Hove Albion - Anfield, Liverpool, Britain - February 14, 2026 Liverpool manager Arne Slot celebrates after the match REUTERS/Phil Noble
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Liverpool Boss Slot Says Isak in 'Final Stages of Rehab'

Soccer Football -  FA Cup - Fourth Round - Liverpool v Brighton & Hove Albion - Anfield, Liverpool, Britain - February 14, 2026 Liverpool manager Arne Slot celebrates after the match REUTERS/Phil Noble
Soccer Football - FA Cup - Fourth Round - Liverpool v Brighton & Hove Albion - Anfield, Liverpool, Britain - February 14, 2026 Liverpool manager Arne Slot celebrates after the match REUTERS/Phil Noble

Liverpool manager Arne Slot said on Thursday he believes striker Alexander Isak is in the "final stages of rehab" and could return by the end of next month to bolster the Reds' push for Champions League qualification.

The British record signing has been sidelined since mid-December when he fractured a bone in his lower leg and needed ankle surgery following a sliding tackle from Tottenham's Micky van de Ven.

His injury came just as 26-year-old Sweden international Isak, who joined Premier League champions Liverpool for £125 million ($169 million) from top-flight rivals Newcastle in September, was finding his form at Anfield with two goals in six matches.

"Alex has been on the pitch, not with his football boots but with his running shoes for the first time this week," Slot told reporters, according to AFP.

"The next step is doing work with the ball, which every player likes most, then the next step is to come into the group and then it takes a while before you're ready to play.

"It will be some time around there, end of March, start of April, where he is hopefully back with the group. That is not to say you are ready to play, let alone start a game.

"But it's nice that rehab goes well; that's a compliment to him and our medical staff.

"I think we all know the moment you go on the pitch it doesn't take three months but these final stages of rehab can also make it change."

Isak is one of five Liverpool first-team players currently sidelined, with only Jeremie Frimpong close to a return.

The right-back has been out since the end of last month with a hamstring injury but is expected to be available for next weekend's visit of West Ham.

Liverpool have had a rare week without a match ahead of Sunday's trip to Nottingham Forest.

"It is nice and useful as the players we are having, nine out of 10 go to the national team so for seven, eight, nine months they hardly have a time off," said Dutch boss Slot, who insisted he had no need of a rest himself.

"It was nice but I did not really need it. Last season I felt I needed it more in this period of time. I am enjoying the work I do here."

Liverpool, after a slow start to their title defense -- are now sixth and within three points of the top four with 12 games to go.

They next play three of the bottom four clubs as they look to get themselves into a Champions League position.

Premier League leaders Arsenal were left just five points clear of second-placed Manchester City after blowing a two-goal lead in a shock 2-2 draw away to rock-bottom Wolves on Wednesday.

Slot, however, said: "We didn't need yesterday to know how difficult it is to win a Premier League game. What has made the Premier League nicer this season than three, four, five, six years ago is it's more competitive."


Familiar Face Returns to Marseille where Habib Beye Takes Charge

(FILES) Rennes' French-Senegalese head coach Habib Beye looks on before the French L1 football match between Le Havre AC (HAC) and Rennes at the Oceane Stadium in Le Havre, Northwestern France, on April 13, 2025. (Photo by Lou BENOIST / AFP)
(FILES) Rennes' French-Senegalese head coach Habib Beye looks on before the French L1 football match between Le Havre AC (HAC) and Rennes at the Oceane Stadium in Le Havre, Northwestern France, on April 13, 2025. (Photo by Lou BENOIST / AFP)
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Familiar Face Returns to Marseille where Habib Beye Takes Charge

(FILES) Rennes' French-Senegalese head coach Habib Beye looks on before the French L1 football match between Le Havre AC (HAC) and Rennes at the Oceane Stadium in Le Havre, Northwestern France, on April 13, 2025. (Photo by Lou BENOIST / AFP)
(FILES) Rennes' French-Senegalese head coach Habib Beye looks on before the French L1 football match between Le Havre AC (HAC) and Rennes at the Oceane Stadium in Le Havre, Northwestern France, on April 13, 2025. (Photo by Lou BENOIST / AFP)

Marseille is looking to reignite its season with a new coach on board.

The nine-time French champion appointed Habib Beye to replace Roberto De Zerbi following a bad patch of form that saw the club exit the Champions League and drop 12 points behind Ligue 1 leader Lens.

Beye, a former Senegal international who played for Marseille, will be in charge of Friday's trip to Brest.

After leading Red Star to promotion to Ligue 2, Beye spent the last year and a half as the Rennes coach. The club sacked Beye this month.

Key matchups Marseille has failed to win its past three league games, badly damaging its title hopes. The results including a 5-0 mauling at PSG have left fans fuming. The club hopes Beye, a disciplinarian advocating ball possession and a strong attacking identity, will produce a jolt.

Beye's hiring "refocuses us on the challenges we still need to tackle between now and the end of the season,” The Associated Press quoted Marseille owner Frank McCourt as saying.

Since McCourt bought Marseille in 2016, the former powerhouse has failed to find any form of stability in a succession of coaches and crises. It hasn’t won the league title since 2010.

PSG abandoned the top spot to Lens after losing to Rennes 3-1 last week. Luis Enrique's team bounced back with a 3-2 win at Monaco in the first leg of their Champions League playoff and hosts last-placed Metz on Saturday. Lens welcomes Monaco the same day.

Third-placed Lyon, on a stunning 13-match winning run, plays at Strasbourg on Sunday.
Players to watch With the World Cup in his country looming, former Arsenal striker Folarin Balogun is hitting form at the right time. The American forward scored twice inside 18 minutes against PSG and has 10 goals and four assists this season.

At PSG, the man in form is Désiré Doué.

After his team quickly fell behind by two goals against Monaco midweek, Doué came to the rescue to turn things around. The France international was relentless and left his mark on the match after coming on as a replacement for Ousmane Dembélé. He first reduced the deficit, played a role in Achraf Hakimi’s equalizer then netted the winner.
Out of action Dembélé is expected to miss PSG's match against Metz because of an injured left calf.

Off the field PSG was sanctioned with the partial closure of the Auteuil stand for two matches and a 10,000 euros ($11,800) fine by the disciplinary committee of the French league following banners displayed and insults directed by supporters during the match against Marseille on Feb. 8. at the Parc des Princes. There were brief discriminatory chants about Marseille at the start of the game and the referee stopped play for about one minute around the 70th.