The Big Gamble: Does €126m João Félix Spell End of Atlético’s Cholismo Era?

João Félix scored 20 goals and provided 11 assists for Benfica last season. Photograph: José Sena Goulão/EPA
João Félix scored 20 goals and provided 11 assists for Benfica last season. Photograph: José Sena Goulão/EPA
TT

The Big Gamble: Does €126m João Félix Spell End of Atlético’s Cholismo Era?

João Félix scored 20 goals and provided 11 assists for Benfica last season. Photograph: José Sena Goulão/EPA
João Félix scored 20 goals and provided 11 assists for Benfica last season. Photograph: José Sena Goulão/EPA

Two days after Antoine Griezmann announced he was leaving Atlético Madrid, delivering the message in a video filmed on a mobile phone that made him look like a hostage, Diego Simeone was asked who could replace him. The manager’s response started with a laugh and ended with one, too. “We need someone who plays behind the striker, scores 20 goals a year and doesn’t cost much,” Simeone said, cracking up. “It won’t be easy.”

Two out of three ain’t bad. João Félix is an extraordinarily talented second striker, aged 19, already talked about as a future Ballon d’Or winner, who scored 20 goals and provided 11 assists for Benfica last season, compared with Griezmann’s 21 goals and 10 assists. But he also cost Atlético Madrid €126m. That is more even than they will get for Griezmann, whose buyout clause dropped to €120m on 1 July, €24m of which is payable to Real Sociedad. It makes Félix the most expensive player Atlético ever signed – and by €55m.

That the previous record holder was Thomas Lemar this time last summer, Atlético paying €70m in return for a 70% share, speaks of market inflation. It speaks also of a shift at the club that made a philosophy of necessity and constructed an identity around humility. And that asks questions about Félix’s fit, his role within a team seemingly obliged to undergo significant change. But can they? Can their manager? And if so, can the young Portuguese lead it?

Tapping into Atlético’s historic identity, built around suffering over the previous decade and beyond, and articulated by the manager who was pulling them from the depression, Atlético’s philosophy came to be called Cholismo, taking its title from Diego Simeone’s “El Cholo” nickname and finding an echo on the pitch as well as off it. In short, they were fighters, born to suffer, to battle against the odds. And that, it seemed, necessarily meant playing a particular way. It is a way that has proven persistent, hard to let go of; a way with which they felt comfortable, that felt right.

The former midfielder José Movilla, a player in the early noughties, was a bin-man, which fit somehow, while the former goalkeeper Germán Burgos, Simeone’s assistant now, is an AC/DC fan who once claimed: “I couldn’t play at [Real] Madrid because of how I look. They’d make me cut my hair. Atlético is synonymous with workers: brickies, taxi drivers, churros sellers.” When Atlético won an impossible league in 2014, Tiago likened them to “Robin Hood”. Simeone had sarcastically noted that the difference in budget between them and Spain’s big two was “only €400m”. And upon the final whistle on the day they won the title, their eleven players out on the Camp Nou cost less than €40m. Cesc Fàbregas alone cost more.

At the celebrations, Simeone told a huge crowd: “This is not just a league. What this triumph transmits is much more important than that: if you believe and if you work, you can do it.” At the end of that season, their top scorer left. The previous summer, their top scorer had left too. This summer, their top scorer will also leave. But it is not the same now, the context has changed, and soon those certainties might be gone. Those restrictions, too; Atlético learned to live with limitations but now there are fewer of them, gigantic though their rivals remain. It may be that the revolution El Cholo started is ultimately what ends, or transforms, cholismo. Or perhaps not.

Over the past five years Atlético have spent €569m. This summer the shift has been even more significant. With Félix’s signing Atlético have already taken their summer expenditure to €180m. It has been driven by departures: Griezmann, Lucas Hernández, Diego Godín, Juanfran Torres, Rodrigo Hernández. That, once Griezmann is confirmed, will have brought in €260m. The old guard has gone and a new team must be built, perhaps with a new identity. And yet it is reasonable to wonder if those players who are left, and those who come to join them, will be able to do so – if, indeed, they will be allowed to.

João Félix made his international debut for Portugal against Switzerland in the Nations League in June. Photograph: Susana Vera/Reuters
“This is one of the most difficult projects we have had since we arrived,” Simeone admitted to Fox Sports. “Lots of players are leaving and it is a difficult moment of transition. We have a challenge now. The renovation began last year but it’s true that this is going to be complicated.”

He had previously noted that the man – the kid, as it turned out – who replaced Griezmann would not be “the finished article, a crack”, but “a Griezmann like the Griezmann who came to us from San Sebastián [five years ago, aged 23], a Griezmann for the future.” He added that this has always been the way Atlético buy, seeking out players to develop.

Simeone also said that he sought a player who could “absorb our ideas”, “similar to the style we play”. And in another interview he said that the best coaches were the ones with a “defined style”. Those are telling remarks.

In terms of age Félix could be that player but the former Portugal forward Simão admitted his doubts this week. “Honestly I think João Félix doesn’t fit Atlético with Simeone’s way of playing,” he said. “Griezmann made a brutal effort in defense. Often he didn’t have the fuel left to attack. Simeone’s mentality is defend, defend, defend, and then attack.”

That may be unfair, and Simeone’s conservatism has become something of a lazy cliché at times, but it is true that his style is defined. And it is true that this is something that raises questions about Félix’s fit, his ability either to adapt or to transcend, helping take them somewhere else. But, however much he leads, the leader is on the bench and Simeone is a man of consistency, not given to change: black suit, black shoes, black tie, his way of playing. Atlético’s way, he likes to insist, sometimes rather pointedly.

There have been moments when his Atlético have appeared ready to evolve but they have tended to get back to what they know, the evolution left incomplete, distrusted. One of the reasons Rodri is leaving for City is his desire to play another way. El País suggested that Griezmann complained to teammates: “We hoof it long a lot.” And a small group of players confided their frustration at the style to an opponent after one game last season. Strikers have found it hard to find their place.

When Simeone re-signed Diego Costa, it felt symbolic, as if it signaled that the new Atlético he sought was the old one. It was natural, for example, that Simeone should return to Costa: his other signings, other ideas, had not always worked. It was as if they did not get it and their coach did not get them. Since Costa left the first time Atlético have signed a long list of strikers: Mario Mandzukic, Raúl Jiménez, Griezmann, Jackson Martínez, Luciano Vietto, Kévin Gameiro, Fernando Torres, Diego Costa again, Nikola Kalinic and Álvaro Morata. Only Griezmann can be considered an unqualified success (although Morata might prove to be). Even the second coming of Costa was not the same; the context had changed.

But this time, given the scale of the changes, the men who are departing – Simeone’s men – and the fact that there are so many of them, it might be different. And one thing is certain: João Félix is different too.

(The Guardian)



Neymar Says He May Retire by End of 2026

Santos' forward Neymar #10 looks on during the Campeonato Paulista football match between Santos and Botafogo de Ribeirao Preto at the Urbano Caldeira Stadium in Santos, Sao Paulo state, Brazil on February 5, 2025. (AFP)
Santos' forward Neymar #10 looks on during the Campeonato Paulista football match between Santos and Botafogo de Ribeirao Preto at the Urbano Caldeira Stadium in Santos, Sao Paulo state, Brazil on February 5, 2025. (AFP)
TT

Neymar Says He May Retire by End of 2026

Santos' forward Neymar #10 looks on during the Campeonato Paulista football match between Santos and Botafogo de Ribeirao Preto at the Urbano Caldeira Stadium in Santos, Sao Paulo state, Brazil on February 5, 2025. (AFP)
Santos' forward Neymar #10 looks on during the Campeonato Paulista football match between Santos and Botafogo de Ribeirao Preto at the Urbano Caldeira Stadium in Santos, Sao Paulo state, Brazil on February 5, 2025. (AFP)

Brazil striker Neymar, ‌who extended his contract with his childhood club Santos last month, said that he may retire by the end of the year.

The 34-year-old forward returned to his boyhood club Santos in January 2025 and played a key role in their survival in the Brazilian top flight, scoring five times in their last ‌five matches.

But Neymar, ‌who has struggled with ‌injuries ⁠in recent seasons, ⁠remains doubtful for participation at the World Cup this year.

"I don't know what will happen from now on, I don't know about next year," he told Brazilian online channel Caze on Friday.

"It ⁠may be that when December comes, ‌I'll want to ‌retire. I'm living year to year now."

"This ‌year is a very important year, not ‌only for Santos, but also for the Brazilian national team, as it's a World Cup year, and for me too," Neymar said.

Neymar, ‌who recently underwent successful knee surgery, has scored 79 goals ⁠for ⁠Brazil, the highest by any player, but he has not featured for the national side since October 2023.

Brazil manager Carlo Ancelotti has made it clear over the past year that he will only include players who are fully fit for the World Cup, scheduled to take place from June 11 to July 19 in Canada, Mexico, and the United States.


Arteta Dismisses ‘Bottlers’ Talk Amid Title Wobble

Arsenal's Spanish manager Mikel Arteta applauds the fans following the English Premier League football match between Wolverhampton Wanderers and Arsenal at the Molineux stadium in Wolverhampton, central England on February 18, 2026. (AFP)
Arsenal's Spanish manager Mikel Arteta applauds the fans following the English Premier League football match between Wolverhampton Wanderers and Arsenal at the Molineux stadium in Wolverhampton, central England on February 18, 2026. (AFP)
TT

Arteta Dismisses ‘Bottlers’ Talk Amid Title Wobble

Arsenal's Spanish manager Mikel Arteta applauds the fans following the English Premier League football match between Wolverhampton Wanderers and Arsenal at the Molineux stadium in Wolverhampton, central England on February 18, 2026. (AFP)
Arsenal's Spanish manager Mikel Arteta applauds the fans following the English Premier League football match between Wolverhampton Wanderers and Arsenal at the Molineux stadium in Wolverhampton, central England on February 18, 2026. (AFP)

Arsenal manager Mikel ‌Arteta rejected the term 'bottlers' ahead of Sunday's Premier League visit to Tottenham Hotspur, as the title race heats up after their lead was cut short by successive Premier League draws at Brentford and Wolverhampton Wanderers.

Arsenal have won just two of their last seven league games, with second-placed Manchester City now five points behind with a game in hand.

Under ‌Arteta, the ‌North London club has finished as ‌the ⁠runners-up in their ⁠last three campaigns.

"It’s not part of my vocabulary and I don’t see it like this because I don’t think anybody wants to do that as an intention," Arteta told reporters on Friday, when asked about ⁠the term being used regarding their ‌latest wobble in ‌the title race.

"That’s individual opinion, perspective. You have to ‌respect that. That’s what I said after ‌in the press conference. You lose two points against Wolves in the manner that the game played out, you have to take it on ‌the chin. It's part of our role."

"What I’m very interested in ⁠is ⁠the next one, what we are made of, what we love about this and how we write our own destiny from here."

Arsenal have also reached the League Cup final and the round of 16 in the Champions League and the FA Cup.

Meanwhile, Tottenham, who are 16th in the Premier League, will enter into Sunday's game under newly appointed manager Igor Tudor, who replaced Thomas Frank last week.


IOC Boss Coventry Hails Milano Cortina Games a Success

 20 February 2026, Italy, Milan: President of the International Olympic Committee (IOC) Kirsty Coventry holds a press conference. (dpa)
20 February 2026, Italy, Milan: President of the International Olympic Committee (IOC) Kirsty Coventry holds a press conference. (dpa)
TT

IOC Boss Coventry Hails Milano Cortina Games a Success

 20 February 2026, Italy, Milan: President of the International Olympic Committee (IOC) Kirsty Coventry holds a press conference. (dpa)
20 February 2026, Italy, Milan: President of the International Olympic Committee (IOC) Kirsty Coventry holds a press conference. (dpa)

The Milano Cortina Olympics exceeded expectations despite a shaky build-up, IOC President Kirsty Coventry said on Friday, hailing the first spread-out Winter Games a success.

"These Games are truly ... successful in a new way of doing things, in a sustainable way of doing things, in a way that I think many people thought maybe we couldn't do, or couldn't be done well, and it's been done extremely well, and it's surpassed everyone's expectations," Coventry told a press conference.

It was the International Olympic Committee chief's clearest endorsement yet of a format that split events across several Alpine clusters rather than concentrating them in one host city.

Her assessment came after two weeks in which organizers sought to prove that a geographically dispersed Games could still deliver a consistent athlete experience.

The smooth delivery ‌comes after years ‌of logistical and political challenges, including construction delays at Milan’s Santagiulia Arena ‌and ⁠controversy over building ⁠a new sliding center in Cortina against IOC advice.

Organizers have also faced isolated disruptions during the Games, such as suspected sabotage on rail lines and protests in Milan over housing and environmental issues.

Transport concerns across the dispersed venues have been mitigated by limited cross-regional travel among spectators, though some competitors had to walk to the Cortina Curling Olympic Stadium in heavy snowfall that stopped traffic.

Central to the success of the Games, Coventry argued, was the effort to standardize conditions across multiple athlete villages despite the distances separating venues from Cortina d’Ampezzo to ⁠Livigno and Bormio.

Italian athletes’ performances also helped ticket sales, which amounted to ‌about 1.4 million.

"And the athletes are extremely happy. And they're happy ‌because the experiences that the MiCo (Milano Cortina) team and my team delivered to them have been the same," she ‌said.

Mixed relay silver medalist Tommaso Giacomel did, however, lament the fact there was no Olympic village near ‌the Antholz-Anterselva Biathlon Arena and that competitors were dotted around different hotels near the venue instead of in one place.

TWO OPENING CEREMONIES

Two opening ceremonies were held - the main one at Milan’s San Siro stadium and a more low-key parade on Cortina d’Ampezzo's Corso Italia, where athletes and spectators were within touching distance.

Feedback from competitors suggested the more intimate ‌settings had in some cases enhanced the Olympic atmosphere, Coventry said, taking the Cortina opening ceremony as an example.

The Zimbabwean, presiding over her first Games ⁠as IOC chief after elections in ⁠2025, framed Milano Cortina as proof of concept for future hosts grappling with rising costs and climate constraints, while acknowledging adjustments would follow.

"It allows us to really look at ourselves and look at the things that we have in place and how we're then going to make certain adjustments for the future," she said.

Beyond logistics, Coventry pointed to the broader impact of the Games, highlighting gender balance - with women making up 47% of competitors - and global engagement as marks of progress.

"But it's been an incredible experience and we're all very proud to have gender equity playing a big role in the delivery of the Games," she said, describing a "tremendous Games" in which athletes have "come together and shared in their passion".

With the closing ceremony in Verona approaching, Coventry said the focus would soon shift to a formal evaluation process, but insisted the headline conclusion was already clear.

"So we look forward to doing that and to learning from all the incredible experiences that I think all of the stakeholders have had across these Games, across these past two weeks," she said.